FIVE FUNDAMENTALS

MH Blog FiveFundamentals 2017 v2

Mix them, match them, make them yours from maternity to motherhood. We want shopping to be fun, even when outfitting your bump!  We know this may be new territory and tricky to navigate. That’s why we’re here to show you how fun it actually can be by highlighting the five FUNdamental styles that will kick start your maternity wardrobe – bras, dresses, leggings, jeans and tees!

Dress them up, dress them down, take them to work or to lounge around – wherever you are going, you’ll be covered, comfortable and stylish. We’ve enlisted six of our very own Motherhood moms to show you how they wear their FUNdamentals through their pregnancy and beyond. Over the next month, we will introduce you to each of them to find out their favorites, but first, let’s talk about the fashion-forward five!

BRAS The bra for maternity days to nursing nights

Everyone knows their bellies get bigger when pregnant, and it’s no surprise breasts do too. Some women welcome this change, while others find it hard to navigate their new curves. We pride ourselves on creating soft, stretchy, and supportive maternity bras that are crafted with nursing functionality built in. We dare you to find a style you don’t love because we have seamless bras, lace bralettes, demi bras, wireless bras and full coverage bras.

DRESSES The ready-to-wear dress

What do we mean by ready-to-wear? We mean the one-hit-wonder; the dinner date to Sunday brunch; the throw-on-and-go; the wear-to-work and the weekend must… It’s the dress that complements your new curves, no matter what style you prefer. From your shower look to running errands, having at least one in your arsenal is a wise move.

LEGGINGS The live-in leggings

And we mean live in. Our most versatile piece can be styled with a stylish blouse, fitted with a fitted tee, and dressed under a dress. They are stretchy, of course, but they also retain their soft structure for use after baby makes his or her debut into the world. Lift the belly panel up for support under tops, or fold it over to create a structured waistband, a layered look, or for post-partum wear. The question on whether leggings are pants has been answered: they are!

DENIM The new favorite jeans

Has there ever been a piece of clothing more loved than a good pair of jeans? The answer is no, and that’s because denim has become like a second skin to the wearer. Don’t despair; we have your new favorite pair ready to be worn every day – we don’t judge! With the Secret Fit Belly, side panels or an underbelly waist, add a pair or two to your closet and make casual Fridays blend into Saturdays, which inevitably become Sundays. They’re so comfortable, you’ll want to feel the blues all week long.

TEES The classic tee

Since when did basic get a bad rap? No closet is complete without a t-shirt that you turn to when you are craving comfort. A V-neck, crew neck or scoop neck – we have them all. We even have graphic tees for when you want to speak from the bump. Find your shirt of choice and revel in its versatility. There is no wrong way to wear this classic staple. Go ahead… be basic.

WHAT’S IN STORE? DENIM SHAPES AND SIZES

Find your Denim with our in-store experts

We took a little trip to the store for Denim Week to see what styles are giving our customers the blues. Of course, we mean the good blues, as in jeans! From over the belly, under the bump, and all shapes and sizes in between, we wanted to see what a store experience is like for our customer. We sat down with Assistant Manager, Sophie Tuy, in our Cherry Hill, NJ store to ask her the benefits of shopping in-store and actually feeling, trying and seeing the styles.

Motherhood: What is the first thing you do when someone walks in?

Sophie: I personally ask what the reason is for them to shop here today. Usually they’ll say it’s their first-time shopping. I like to act as a friend, you know, fill them in on what they should be buying in their first trimester; it’s all about making her feel comfortable.

Motherhood: Is it normally first time shoppers?

Sophie: I would say that 40% of the time I’ve seen them before. This is their home for the next nine months, so I like to make them feel welcome. I offer her some water, sit her down, and ask her exactly what she is looking for or how I can help her.

Motherhood: Why do you feel an expectant customer should come to their store to shop?

Sophie:  They need to come in to feel the fabrics, try on the items they like, and see how the clothes are going to grow with them. The first time they come to the store we size them. I always ask for her pre-pregnancy size. If she is a small normally, she will be a small here. They don’t always believe me, but I swear, the styles are made to be easy to shop, and then worn throughout!

Motherhood: What do most moms-to-be come in looking for?

Sophie: In this location, we get clients across the board and a wide range of ages. We have to get to know them and ask them what stores they shop at before. Knowing their personal style allows us to better pinpoint how their fashion translates to maternity.

Motherhood: What is the first type of clothing they come for?

Sophie: Jeans! I would say first time moms usually need a new pair between 16 and 20 weeks, but women who are on a second or third pregnancy want to be comfortable earlier. I ask her about her pre-pregnancy size, or measure her waist and hips, then help her pick out the styles she is interested in.

Motherhood: What exactly do S, M, L and Plus mean in terms of sizing?

Sophie: Small is 26-27, while 28-29 is usually medium range. A size large is 30-31. We also carry plus size jeans. They are sizes 1X-3X, usually a size 12-16 in pre-pregnancy numbers. And, we have some extra small sizes, which would be a 24-25.

Motherhood: What are the current best-sellers in denim?

Sophie: All of the V-pocket styles; they keep looking good even as she grows. And Jessica Simpson jeans are always at the top of the list!

Motherhood: What jean styles do you see trending for fall?

Sophie: Distressed jeans. A lot of boyfriend and distressed with a plaid shirt and a casual tee.

Motherhood: Besides the face-to-face experience, what is another benefit of shopping in store?

Sophie: Besides coming in and trying things on, I think that women really like our gift bag. All first-time shoppers get the gift bag from our Perks Program. It’s filled with samples, maybe a bottle, coupons and savings. People are always asking for that gift bag!

#BUMPDAY

BumpDay-mom baby-2-Square (1)

Bump Day is an opportunity to use the power of social media to raise awareness about the global need for maternal health care. Healthy futures start with healthy beginnings, which is why we’re celebrating #BumpDay.

How can you help raise awareness?

  1. Share your baby bump photos online
  2. Use #BumpDay
  3. Tag
    1. Twitter: @IMC_Worldwide @WhatToExpect
    2. Facebook: @InternationalMedicalCorps @WhatToExpectWhenYoureExpecting
    3. Instagram: @InternationalMedicalCorps @WhatToExpect

GENDER REVEAL: INSPIRED BY APPLES

MH Blog GR Apples 2017 v1

If you’ve been following us, you know that we love themes. When it comes to autumn, everything changes, from leaves to fruit. On the East Coast, we call it apple season, and apple picking becomes the post-worthy weekend thing to do. We wanted to incorporate this tradition into a Gender Reveal shoot for all those mamas finding out this fall!

We of course needed to stock up on apples, and decided that instead of the usual pink or blue color reveal, we went with red or green! Our Art Director scoured markets for actual crates, and she was able to schmooze her way into obtaining four. Our Copywriter came up with the rhyme, including a sweet saying revolving around pie. With the real dessert and little pops of color from the wagon to the pitcher, the photo-op was complete! (Editor’s Note: No worries… we did not let that pie go to waste.)

The idea to do an invitation worked out perfectly, and we love the way it came out held against one of our mama’s bumps. Our newest Gender Reveal Dress comes in a perfect paisley print with mixes of pinks and blues. The longer sleeves and wrap style make it amazing this time of year, and flattering for any trimester.

How are you planning to share the news? Tell us with #thisisgoingtobefun @motherhoodmaternity and welcome to apple season!

GENDER REVEAL: WHAT WILL YOUR MINI-MASCOT BE?

MH Blog GR NFL 2017 v1

We are at it again with our Gender Reveal inspiration! Sometimes you just don’t feel up to throwing a big party. We love the idea of doing a clever photo shoot that not only becomes a framed keepsake but also an easy and fun way to share the news on social media. We let the start of football season inspire us on this one and, in particular, our cute official NFL maternity tees. Dress your bump in your favorite team and you’re already half way there! (Just see all of them go!)

We wanted to keep the idea simple and easy to execute. We crafted our confetti party poppers into footballs by wrapping them with brown construction paper and using whiteout to paint in the laces. Our mascot tagline became the focus, framed in wood, ready to be held by mom and dad before the big reveal. With pompoms and actual footballs, the shoot became complete. Just one pop of the football popper and…it’s a girl!

Have you decided to sport your fan-favorite tees for your reveal? If so, tag us- we’d love to see! #thisisgoingtobefun @motherhoodmaternity

YOUR “LABOR DAY” STYLE

Labor Day Style

So, you’re due in September? Well then, let’s talk about YOUR labor day looks. We’re sure you read the lists, packed the lip balm, the pads, your phone… but have you thought yet about what baby should go home in, or what the comfiest clothes are for you? Look no further than these matching outfits: nursing/napping is my cardio, as well as mama/baby boss!

First, how cute are they? Graphic tees are fan-favorites because they are so picture-worthy! These are great for hospital photos and an easy one-and-done look for baby. The bodysuits are gender neutral, ready for a baby boy or a little girl. This also makes them great as a shower or gender reveal party gift.

Secondly, the tops are nursing friendly with a stretchy pull down neckline. Pair yours with one of our many amazing maternity leggings for the ultimate in cozy.

And third-of-all… pack one of our maternity or sleep bras (which are nursing bras) under the shirt for when guests come to see your newest arrival. For now, check out our newest arrivals and congratulations in advance!

REAL TALK – REAL MOMS NURSING NECESSITIES

real talk with real moms nursing necessities

A couple days ago on our sister blog, 40weeksofchic.com, we asked 5 of our coworkers here at the office what they NEEDED for nursing and why. We work with a lot of women, which is not only inspiring, creative and amazing, but also it provides us with a lot of advice to work with! Our nursing room is equipped with a fridge, comfy chair and a place to store our supplies, but sometimes there’s that one item you just can’t seem to feed or pump (or live) without. See below for how those five real moms answered the question, “What nursing item was your holy grail and why?”

“The sleep bras are perfect. They are so comfortable, layer nicely under clothing and really help make breastfeeding easy, especially (and obviously) at night! I’m pretty sure I still sleep in one every night.” Joan, Senior Art Director

“I could not live without the clip down cami! It was my favorite lounge-around-the-house top. Then, with an open cardigan and leggings I was ready to go out. So easy and comfortable!” Nicole, Senior Web Merchandiser

“The full-busted seamless nursing bra was my favorite, because I felt that it provided more support and at times a little compression for me, since nursing/pumping breasts grow and decrease throughout the day. I also liked that I was able to sleep in it, since the material was smooth and of course seamless.” Daina, Editor/ Senior Copywriter

“While I’m all about breastfeeding loud and proud, sometimes I just wanted to be a bit more demure. I always made sure to put this nursing poncho in my diaper bag for those moments. You never know where you might be when your babe needs to eat, so it’s nice to give yourself the option to cover up!” Tara, Associate Creative Director of Content

“The nursing camis are truly the most worn item in my wardrobe.  I loved them while I was pregnant since it was easy to layer, comfortable and long enough to cover my bump. After delivery, I wore them in the hospital and to bed, as they provide easy access, while still offering just enough support.” Michelle, Online Marketing Manager

DOWN TO EARTH

the earth mama

Fall is that time of year when everything starts to slow down. The days get shorter; the trees start to lose their leaves and the flowers start to give way to the cooler weather. But, buds are still blooming when it comes to fashion! Our Style Guide is all about incorporating pretty prairie-inspired pieces into your wardrobe.

Stick to a palette that mirrors the world around you. Olive greens, like the ruffle shoulder shirt, become the new neutral that works with every shade from wine, to ivory, to black. Micro-floral prints in the maxi dress make the transition from season to season easy, especially with the full-length silhouette.

We are loving kimono sleeves on everything, so it’s no surprise we see this yellow maternity dress being a best-seller. The color screams fall, while the dramatic florals create a more playful print. Our last style spotlight is on the woven blouse, the epitome of feminine, flowing fashion.

These looks are rooted in pretty. Embrace the change. Better yet, dress for it!

LOADS OF OATS –  NATIONAL BREASTFEEDING MONTH

MH Oats 3 Ways Blog v1 2

You may have heard that oats keep a nursing mama’s milk supply up, but why? According to the La Leche League, oats are lactogenic, meaning they help induce the secretion of milk.  Oatmeal lactation cookies are super popular among women who pump and nurse, but all new moms need a nutritious start to their day, because having a baby is amazing, but exhausting and hard work. Treat your taste buds and your body to these oat-filled recipes that give the cookie a run for its money.

 

  1. Take your breakfast to the next level with Oatmeal Raisin Pancakes. This recipe is from our friends at Fit Pregnancy.

Oatmeal-Raisin Pancakes (Makes 6 Pancakes)
WHAT YOU WILL NEED:

  • 2 tablespoons water
  • 2 tablespoons raisins
  • 1 cup oatmeal pancake make-ahead mix (this is the mixture, which makes 36 pancakes in total: 2 cups uncooked rolled oats 2 cups enriched white flour 2 cups whole-wheat flour 2 tablespoons baking powder 4 tablespoons sugar Process oatmeal in food processor with metal blade until it’s the consistency of flour. In large bowl, mix oatmeal with flours, baking powder and sugar until blended. Refrigerate in airtight container for up to 3 months).
  • 3/4 cup skim milk
  • 1 tablespoon molasses
  • 2 egg whites
  • 1 tablespoon canola oil
  • 1 teaspoon cinnamon
  • Vegetable cooking spray
  • Warm maple syrup or low-fat vanilla yogurt (optional)

WHAT YOU WILL DO:

  • In a small pan, bring water to boil; add raisins, cooking for one minute, then drain.
  • In medium bowl, mix raisins with make-ahead pancake mix, skim milk, molasses, egg whites, oil and cinnamon. Stir until just blended.
  • Meanwhile, heat a nonstick skillet over medium-high heat and coat with cooking spray.
  • Ladle 1/4 cup batter onto hot skillet and cook each side until browned. Remove to plate and serve immediately with warm maple syrup or low-fat vanilla yogurt, if you desire.

 

  1. Make your afternoon snack count and munch on these delicious Cherry Oat Blondies, recipe is compliments from our friends at Family Circle.

Cherry Oat Blondies (Makes 16 Bars)

WHAT YOU WILL NEED:

  • 1 1/2 cups all-purpose flour
  • 1/4 teaspoon salt
  • 1 1/2 sticks (3/4 cup) unsalted butter, softened
  • 1 cup packed light brown sugar
  • 1 egg
  • 1 teaspoon vanilla extract
  • 2/3 cup plus 2 tbsp rolled oats
  • 2/3 cup plus 2 tbsp dried cherries

WHAT YOU WILL DO:

  • Heat oven to 350 degrees. Line an 8 x 8-inch pan with aluminum foil; coat with nonstick cooking spray.
  • In a large bowl, whisk flour and salt. In another large bowl, beat butter and sugar with a hand mixer until fluffy, about 2 minutes. Beat in egg and vanilla until well combined.
  • Mix dry ingredients into wet ingredients on low speed until just combined.
  • Fold rolled oats and dried cherries into batter. Transfer to prepared pan and spread evenly. Scatter 2 tbsp each rolled oats and dried cherries on top.
  • Bake at 350 degrees for 25 to 30 minutes, until a toothpick inserted in center comes out clean. Cool 10 minutes, then use foil to lift blondie to a wire rack. Cool completely

 

  1. Wash it all down with a Blueberry Oat Smoothie, made from the following recipe from our friends at BabyCenter.

Blueberry Oat Smoothie (Makes 2 Drinks)
WHAT YOU WILL NEED:

  • 1 orange
  • 1 banana
  • 1 3/4 cups fresh or frozen blueberries
  • 1 cup plain yogurt
  • 1/2 cup old-fashioned rolled oats
  • 1/4 cup whole raw almonds

WHAT YOU WILL DO:

  • Juice the orange.
  • Peel and cut the banana into chunks.
  • In a blender, combine the orange juice, banana, blueberries, yogurt, oats, and almonds.
  • Blend until smooth, about 2 minutes.
  • Divide between 2 glasses and enjoy right away.

 

Once you try these OATrageously great sounding  recipes, let us know if they helped raise your supply, how easy they were to make, how they tasted and maybe even share a pic with #thisisgoingtobefun @motherhoodmaternity.

WEAR NOW & AFTER BABY – NATIONAL BREASTFEEDING MONTH EDITION

Love now & after baby is born. National Breastfeeding Month Edition. These pieces work overtime

Mothers are always multi-tasking, so let your clothes do the same. These pieces work overtime, from pregnancy to parenthood, without having to overhaul your whole closet.

The featured plaid nursing wrap shirt is the ultimate in fall fashion. Of course, the pattern is perfect because gingham looks are always craved, but its ability to be worn like an open-front cardigan, to a cowl-neck nursing panel makes it a no brainer.

For date night, we love the lift-up cold shoulder nursing top. It fits all the trends with a discretely placed ruffle, to the exposed shoulders. It’s the ultimate in easy access, without screaming “nursing” garment.

Our last featured style is a maxi dress blooming with print, functioned with a double lift nursing opening, and made for all seasons. The ¾ length sleeves and stretchy knit make it amazing at any trimester, and perfect for those post-pregnancy events.  We love when style goes the extra mile.

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Tag a mama who NEEDS this! 🤰#GraphicTeeTuesday #thisisgoingtobefun No tricks - all treats! The winner is...our pumpkin patch tee! Grab your favorite Motherhood Halloween tee for just $20 online today only! 
#halloweentees #motherhood #thisisgoingtobefun Not sure where to start when it comes to building your bump wardrobe? Look no further – we are so excited to introduce the Five FUNdamentals! Find out the five essential styles you need and follow along with our very own Motherhood moms to see how they wear their FUNdamentals through their pregnancy and beyond! Find out more on the blog… #thisisgoingtobefun #fivefundamentals Saturday morning struggles call for snuggles! #weekend #mood We have some scary good Halloween tees – vote for your favorite by texting the following to 40679 and signing up for mobile alerts* MHPUMPKIN, MHSMUGGLER, or MHCANDY

The winner will be revealed on Tuesday along with a special surprise! #thisisgoingtobefun #graphictees *Up to 12 autodialed marketing text messages/month and promotional emails. Standard messaging and data rates may apply. Consent not required to buy goods or services. Text STOP to 40679 to cancel. Text HELP for help. Searching for the perfect gender reveal dress? We’ve got you covered! Tag us in your #Motherhood looks for a chance to be featured 🤰 #thisisgoingtobefun It’s a boy for @beautybysacha
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