MH BLOG EasterCandyInspired 2018 v1

Need some Easter outfit inspo? Combine your candy cravings with your clothes! It makes for an actual sweet pairing.

Wrap yourself up in something silky and smooth like the charmeuse-blend belted maternity shirt dress. The color is a greyish-purple, as beautiful and mysterious as dyed and dipped eggs.

The flutter sleeve maternity top is sprinkled with tiny florets. It’s the epitome of spring with a fresh creamy color behind pinkish, peachy and bluish buds. Ruffled neckline and an above-the-bump tie belt give it a feminine touch that is perfect for any Easter activity.

We couldn’t possibly forget about the candy that defines the holiday. The marshmallow chicks are almost synonymous with Easter! Throw on a graphic maternity tee, add a pair of our maternity jeans, and you’re done. Even if you don’t like the candy, there’s no way to not love this shirt.

Show us your candy and clothing matchups. #thisisgoingtobefun @motherhoodmaternity


MH BLOG Mimi Monday Three 2018 v2

The exclusive collection that’s redefining maternity style is now in stores too!

Need to navigate the world of MiMi Maternity?

Discover what it is and who it’s for with our intro post.

Shop the exclusive capsule online here.

Check out our interview with Lead Designer, Lisa Drake, who’s pictured above!

Listen and watch her on our Facebook Live video.

Follow us, like us, tag us on Instagram @MiMiMaternity #MiMiMama

See more of the key trends like stripes and shoulder exposure.

And head to your local store to check out MiMi in person.


MH BLOG Polaroids 2018 v1

Oh spring, we can almost feel you! With five days left before the warmer months come marching in, we wanted to bask in the golden glow of dreaming about the season ahead.

While shooting on location we snapped Polaroid pictures as the professionals did their jobs. It reminds us that behind each style there’s a story to be told. What we love about spring, in general, is the way it causes all things on earth to refresh. From the trees, to the animals’ return, there’s a liveliness in the air. You can see this in the new arrivals of styles.

The fabrics become lighter, flowing, less textured and more breathable. They command movement, yet have a relaxed feel too. In a world of posting, snapping and sharing… you need maternity clothes that look good through any lens.  And these definitely do.



Lucky you ☘️ you get to find out the sex of your baby around St. Patrick’s Day!  We are green with envy. How charmed you are! Okay, okay— we’ll give the puns a rest. But seriously, what a fun month to find out the good news and to plan a gender reveal. Loving themes and holidays, we knew we had to take advantage of everything St. Paddy’s. We’re only missing a Leprechaun…

The rainbow was hand made by us, an editor and a social media specialist. In other words, it was easy! We used paper streamers in the traditional colors of the rainbow, with the inclusion of pink, because why not? The white balloons became the clouds and a green bucket was transformed into a pot of gold. Under a layer of gold streamers we placed blue coins, ready to be tipped and revealed. We chose to create a photo shoot around the rainbow, but this can seamlessly become the centerpiece of a party, where guests are there to participate in the reveal!

Need a look for said party? Be one and done with the best-selling, everyone’s favorite, top-rated maternity overalls. Up the fun factor with a graphic maternity tee like this Mom’s Lucky Charm one.  No worries, you’ll shamrock any look. 😉



MH BLOG Mimi Monday Two 2018 v1

It’s MiMi Maternity Monday and we have to hit upon the trend with no end. There were times when stripes were taboo, animal print too risqué and polka dots relegated to little girls. All of these “trends” have become standard and classic in their own sense, like how camo is a new neutral. That’s how we see the exposed shoulder, the cold shoulder, the one shoulder, the off-the-shoulder, the detailed shoulder – any top or dress where shoulders steal the show.

MiMi is no exception; in fact, its purpose is to keep your closet relevant, fresh and fashion-forward during your pregnancy [and after.] All of the styles feature something new, even without an exposed shoulder, like the yellow ruffle sleeve top. We can’t get over the color, which is not mustard, not lemon, but as rich and bright as both.

The power shade of the red tie-shoulder halter top is strong, yet deeply feminine. It’s sexy, but subtly so. For something a little more playful, the pink maternity top has all the features: cold shoulder, ruffles, ties… it’s youthful and refreshing. Want to play around with even more color? The off-the-shoulder top also features tie sleeves, with a silky weightless finish, so it flows over your bump like really smooth turquoise water.  Take a dive into the trend and show a little shoulder.



MH BLOG St. Paddy's 2018 v1

Let’s get graphic. These tees are the cutest clothes, and they’re so photogenic! We love working with graphic maternity tees, because they’re fun fashion that aren’t meant to be taken too seriously. All of our graphic tees get attention, but the St. Patrick’s Day ones have a certain charm.

St. Paddy’s Day falls on a Saturday this year. The weekend is the best time to top the bump with a shirt that is ready to be seen. They’re perfect for posting; plus, they are always ready to make the reveal. (Look out for an upcoming post on a very lucky gender reveal, with one of these tees as the star!)

You don’t need to be Irish to [sham]rock a lucky look! How do you go graphic? Show us your best materniTEE style using #thisisgoingtobefun @motherhoodhoodmaternity.

Shop the featured tees:

Mom’s Lucky Charm
Kiss Me I’m Pregnant
Let the Shenanigans Begin


MH BLOG Mimi Monday One 2018 v1

If you haven’t met MiMi yet, now is the time to read between the lines. The exclusive collection launched last week and Head Designer, Lisa Drake, took us through her design process. Inspired by the clean, modern landscapes of Marseilles, it’s not ironic that both vertical and horizontal lines found their way into the capsule. What is more French than a classic stripe?

When it comes to MiMi, it’s all in the details. Subtle feminine touches like ruffles, peeps of unexpected skin and multi-dimensional shirting, are the things that the MiMi girl had been missing. These pieces integrate into any woman’s wardrobe, without making you feel like you’re wearing traditional maternity. Stripes always complement denim. The classic designs layer over and under other pieces; they even move seamlessly in and out of pregnancy. They are versatility on a budget.

Make the leap to maternity; we promise it’s not what you expect. Show us how you wear MiMi @MiMiMaternity #MiMiMaMa #MiMiOnMe

Shop the feature:

Open Front Cardigan
Side Ruched Tee
Side Panel Skinny Jeans
Ruffle Sleeve Shirt
Kick Flare Crop Jeans


MH BLOG Mimi Intro Lisa Drake 2018 v2

We sat down with the Lead Designer Lisa Drake of the newly launched line MiMi Maternity to get her take on what to expect from the pieces, who this collection is for, and why it was so needed in the pregnancy fashion landscape.  Read on!

MH: What makes this line new and fresh in the maternity space?

LD: I think of MiMi as a way for women to move easily from pregnancy through post-partum without having to make a huge change in how she dresses – less of an emphasis on conventional “maternity” silhouettes and more about dressing her changing body in a way that still feels effortless and true to her personal style. That approach to dressing a pregnant woman in and of itself feels to me a bit like a shift in the maternity paradigm, so to speak.

MH: Who do you see as the MiMi customer? Who did you envision while you were designing?

LD: I see our customer as someone who is very in tune to trend and the online fashion landscape. She’s got a minimalist, but feminine sense of style, and appreciates the little details like just the right button or the perfect washed-down feel of a garment-dyed pant. She does all this while considering the price tag – look & feel of the garment is important, but the value has to be there too.

To be honest, I use myself as the barometer for the line. With every style I ask myself – would I have worn this when I was pregnant? And if the answer is no, it’s quite literally back to the drawing board.

MH: What was your inspiration behind this first line?

LD: So, in the beginning of the ideation process for Mimi’s first season, I decided to focus on not just a city as inspiration for each collection, but on a specific piece of architecture within each city. I look at the shapes, colors, settings, use of negative space and materials as a jumping off point when building out my concept, color palette, and print story each season.

I was inspired by Corbusier’s Cité radieuse in Marseilles. It is a modernist residential building in France with a very considered layout; the living quarters are very grid-like and regimented, while the communal spaces have more sweeping, curvilinear lines. The juxtaposition is very interesting to me.

MH: What is your design process and who do you collaborate with?

LD: My process always starts from fabric. I gather up all the different knit and woven textures, jacquards, embroideries and patterns that inspire me, and make a giant fabric board that sits at my desk. I let it percolate as I research runway and compile my mood boards. I pay really careful attention to fiber content, how the fabric drapes, & what the handfeel is. I particularly love working with cellulose fibers – cotton & viscose/ rayon. I think these feel the best, are the most comfortable… and goodness knows, in pregnancy, comfort is important.

MH: Being a mom yourself, how did that play into your understanding of what pregnant women might want?

LD: Through both of my pregnancies, I guess I never felt that there was a brand that spoke exactly to my sensibilities. Comfort and style were super important to me, and I knew that my body would change and grow, but I struggled to find maternity pieces that felt easy but still chic. I looked for fabrics that would breathe, bonus if they were versatile enough to wear after pregnancy too. For this collection, I really considered the longevity of each piece in her wardrobe and am optimistic that she’ll want to carry some of these items into her life as a new mom.

MH: What is your favorite piece from the new collection and why?

LD: I would have to pick our striped off the shoulder dress because it is comfortable, versatile, and will work for so many different body shapes. You can totally wear it after baby, too.

MH: If you had to sum up the collection in one word, what would it be?

LD: Uncomplicated!


Want more MiMi?  See why it’s the choice for cool girls who want cool clothes @MiMiMaternity #MiMiMaMa #MiMiOnMe


MH BLOG Mimi Launch 2018 v1


Ready for something new? Well, we’re ready for you to meet MiMi, the exclusive collection that is redefining maternity. Don’t lose yourself in pregnancy; find yourself in MiMi.

Who is MiMi?
She’s on trend, but also on a budget. She’s the city gal, no matter what city, who is unwavering in her taste for of-the-moment designs and refined casual basics. She takes pride in carrying her effortless, but Instagram-worthy street style into her pregnancy. Is she you?

What is MiMi Maternity?
It’s the new, exclusive collection available from Motherhood® Maternity. When creating the line, we took to social media to not only get inspired, but to find out what real women felt they were missing stylistically while pregnant. And that’s our goal: to make you feel like nothing has changed when it comes your style. These pieces are meant to be seen, liked, shared, snapped, and worn. They are essentially an extension of you.

Where is Mimi?
Starting today, February 27th, you can shop Mimi on The collection will hit select Motherhood Maternity and Destination Maternity stores March 14th.

We want you to explore the collection and fall in love with fashion that’s just for you. Make sure you follow the new line and tag your new looks @MiMiMaternity with #MiMiMama – we can’t wait to see you.


MH BLOG Info&Inspo 2018 v2

We always say that we want to be your source for all things maternity, so we put our money where our mouth is and created an Info & Inspo tab on our website. Go to, then look to the right on the top navigation… there she is: the tab that ends all tabs (when it comes to pregnancy styling, sizing and surmising!)

What to expect? There are the answers to your questions concerning what and when to buy for your maternity wardrobe, what makes us the experts in pregnancy fashion, and other burning inquiries about dressing the bump.

We feature and highlight our monthly Style Guide, Wear Now and After campaign, and the Five Fundamental fashions to help you get started with shopping for all your new curves. This is the one time in your life that redoing your closet is necessary; so, it’s all the fun without any of the guilt!

We included our Trimester Checklist to keep your shopping priorities easy and efficient, as well as the Maternity Fit Guide showcasing the fit and function of how our pieces work through all trimesters, even into motherhood. It includes different pant styles, tops, dresses, and how to do a bra fitting at home. (But remember, bra and bump fittings are always free in your store too!)

We completed our tab with hospital bag suggestions, and an entire section dedicated to all our new moms, including nursing mamas who need support and style for breastfeeding and pumping. This Info & Inspo section comes full circle by adding our Perks Page. Working with some of the finest family and parenting partners helps us in making sure we are here for you the best we can from the beginning of your journey, to post-baby, and then beyond!

As always, keep getting inspired and inspiring us @motherhoodmaternity – we love seeing you in our clothes! #thisisgoingtobefun

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