Séraphine Launches At Destination Maternity!


Launched in 2002 in London, Séraphine offers innovative maternity styles for pregnant women seeking stylish, high quality maternity fashion. Offering style as well as practicality, the full line includes casual to formal maternity wear, nursing clothes, maternity evening dresses and accessories. With an impressive list of A-list followers, Séraphine has recently dressed the Duchess of Cambridge, Zara Phillips, Gwen Stefani, Halle Berry and Kate Winslet and celeb fans include Angelina Jolie, January Jones, Claudia Schiffer, Jessica Alba, Jennifer Garner, Kate Hudson and Sienna Miller.

The UK based maternity line has recently launched at over 100 Destination Maternity® and A Pea in the Pod® stores nationwide and online at destinationmaternity.com and apeainthepod.com. Destination Maternity offers select pieces from the Séraphine Spring/Summer 2014 collection including separates and dresses. Destination Maternity will also exclusively sell Séraphine’s signature Jolene Dressthe very same dress that was worn by The Duchess of Cambridge in her famous family portrait.

On Friday April 4th and Saturday April 5th, founder and head designer, Cecile Reinaud, visited Destination Maternity Madison Avenue and Paramus for two great events. Guests were able meet Cecile and shop the gorgeous new collection while enjoying mocktails and light bites from PICNIC Catering and Events. Mama Mio provided pampering hand and arm massages with their updated collection of products and butter LONDON™ provided mini manicures with our newest assortment of on-trend shades.

In honor of the launch of Séraphine at Destination Maternity and A Pea in the Pod, Cecile answers five questions about her brand, style and inspiration:

Describe your brand in three words.

Parisian-chic pregnancy.

What inspires you when designing?

I take inspiration from my native city of Paris to create the overall feeling of my collections, then I look at catwalk shows, trends and styles I see on the street to hone my ideas. First and foremost, I’m always inspired by the beautiful curves of the pregnant figure. I love to design styles that will grow and adapt to a woman’s changing shape, and can be worn before, during and after pregnancy.

What are the three key pieces every mom-to-be should own?

A flattering pair of maternity jeans, A little black maternity dress, and a stylish scarf for accessorizing.

How would you style your favorite piece from the collection?

My favorite piece is the Short Sleeve V-neck Twist Front Maternity Shirt – it’s so versatile! I’d wear it with skinny jeans for a casual look, or with leather pants and heels for a more vamped up evening look.

What celebrity mom or mom-to-be do you admire for their fashion choices?

We’ve been honored to dress a number of super stylish celebrity moms in Séraphine and it’s always a pleasure to see how they each wear our clothes differently to suit their own style. I loved seeing Gwen Stefani in our clothes recently – as a designer herself, she really nailed her pregnancy style.

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