We love our designer collections at A Pea in the Pod and are extremely happy with our partnership with London-Based Brand, Seraphine Maternity. I had the opportunity to speak with their Head Designer, Cecile, who has styled celebrities and has a royal fashion following. Seen on stars like Jessica Alba and Gwen Stefani, Seraphine has also adorned the likes of The Duchess, the one and only Kate Middleton. Seraphine is known for having maternity fashion for every occasion. Luckily, we sell their products in both our A Pea in the Pod stores and online. Check out our conversation on the hottest trends inspired by some of the most fashion-forward European cities! -Olivia
A Pea in the Pod is so happy to have Seraphine as part of our maternity collection. Can you tell us about the partnership and why you decided to launch your line with us in the US?
A Pea in the Pod is the best known global retailer specialized in fashionable maternity wear and Seraphine is delighted to showcase its collection within Pea’s 103 US stores nationwide. Our range complements perfectly the offering and is in good company with other big names like BCBGMaxazria, Nicole Miller and the huge choice of eponymous labels that A Pea in the Pod offers.
Where does your inspiration for the line come from?
Our brand motto is “stay true to your pre-pregnancy style ” and so we find ideas in the latest fashion trends for our collections . Our strength is also from our in-house print design that produces signature patterns for our dress collection each year. We like to blend French chic, British heritage and American trends to create a unique range that allows everyone to find some pieces to suit their personal style.
Why do you think the collection is a favorite for celebrities, like the Duchess of Cambridge, Kate Middleton?
Dressing royals and rock stars alike is a testimony of the wide appeal of our range, thanks to our extensive collection that offers many different wardrobe solutions. The high quality of our fabrics and our expert cuts really flatter the pregnant curves and appeal to our famous clientele. Our luxe range of evening wear has been worn at many international red carpet events, which certainly helps create our glitzy and glamorous brand reputation.
Since you are based in London, can you tell us some of the latest maternity trends happening across the pond?
London is a vibrant city and a true melting pot of cultures, making it a real incubator for new fashion trends in Europe. The strong heritage of expert tailoring, mixed with a rock and roll vibe, gives an edge to classic styles. For Spring/Summer 2015 there is a strong trend of geometric prints in vibrant colours combined with original dress shapes. Our signature maxi dresses often seen on our famous clients are continuing to set a trend for maternity wear, internationally.
P.S. If you’re in the Beverly Hills area on Friday, February 20th, stop by to meet me and Cecile for some style tips, pampering and a chance to win $300 for a Seraphine wardrobe! RSVP at firstname.lastname@example.org