Introducing our New Plus Collection!


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We’ve listened to your feedback and are so excited to announce the launch of our new Plus Collection with an improved fit available in-stores and online! Women of all sizes want great style and our new collection celebrates every expecting mom while allowing her to stay true to her personal style throughout her pregnancy journey.

Moms-to-be will find a robust assortment of Plus styles, including maternity fashion fundamentals spanning career, casual, and special occasion, along with nursing essentials. The new fit accommodating women’s sizes 14/16–22/24 is true to size based on pre-pregnancy styles and leverages our design expertise to deliver a complete collection that flatters your expecting figure for all nine months and beyond.

The assortment for Fall features trendy seasonal pieces along with tried-and-true maternity favorites including side ruche tees in neutral colors, nursing bras, sleepwear, leggings and denim featuring our Secret Fit Belly® patented seamless, stretchy maternity panel.

Looking for style inspiration? Stay tuned, as we’ve partnered with plus size blogger and mom-to-be, Rochelle Johnson of Beauticurve.com, who will be personally styling pieces from the collection!

You can shop the new collection here or visit the store locator to find a store near you!

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