Mix them, match them, make them yours from maternity to motherhood. We want shopping to be fun, even when outfitting your bump! We know this may be new territory and tricky to navigate. That’s why we’re here to show you how fun it actually can be by highlighting the five FUNdamental styles that will kick start your maternity wardrobe – bras, dresses, leggings, jeans and tees!
Dress them up, dress them down, take them to work or to lounge around – wherever you are going, you’ll be covered, comfortable and stylish. We’ve enlisted six of our very own Motherhood moms to show you how they wear their FUNdamentals through their pregnancy and beyond. Over the next month, we will introduce you to each of them to find out their favorites, but first, let’s talk about the fashion-forward five!
BRAS The bra for maternity days to nursing nights
Everyone knows their bellies get bigger when pregnant, and it’s no surprise breasts do too. Some women welcome this change, while others find it hard to navigate their new curves. We pride ourselves on creating soft, stretchy, and supportive maternity bras that are crafted with nursing functionality built in. We dare you to find a style you don’t love because we have seamless bras, lace bralettes, demi bras, wireless bras and full coverage bras.
DRESSES The ready-to-wear dress
What do we mean by ready-to-wear? We mean the one-hit-wonder; the dinner date to Sunday brunch; the throw-on-and-go; the wear-to-work and the weekend must… It’s the dress that complements your new curves, no matter what style you prefer. From your shower look to running errands, having at least one in your arsenal is a wise move.
LEGGINGS The live-in leggings
And we mean live in. Our most versatile piece can be styled with a stylish blouse, fitted with a fitted tee, and dressed under a dress. They are stretchy, of course, but they also retain their soft structure for use after baby makes his or her debut into the world. Lift the belly panel up for support under tops, or fold it over to create a structured waistband, a layered look, or for post-partum wear. The question on whether leggings are pants has been answered: they are!
DENIM The new favorite jeans
Has there ever been a piece of clothing more loved than a good pair of jeans? The answer is no, and that’s because denim has become like a second skin to the wearer. Don’t despair; we have your new favorite pair ready to be worn every day – we don’t judge! With the Secret Fit Belly, side panels or an underbelly waist, add a pair or two to your closet and make casual Fridays blend into Saturdays, which inevitably become Sundays. They’re so comfortable, you’ll want to feel the blues all week long.
TEES The classic tee
Since when did basic get a bad rap? No closet is complete without a t-shirt that you turn to when you are craving comfort. A V-neck, crew neck or scoop neck – we have them all. We even have graphic tees for when you want to speak from the bump. Find your shirt of choice and revel in its versatility. There is no wrong way to wear this classic staple. Go ahead… be basic.