We have smart cars and smart phones, and now we also have smart fashion. As a company, Motherhood® Maternity has been looking toward improving on even more ways to live up to our name! We have been working with each other, as well as our customers to stylistically satisfy this unique time in women’s lives. Maternity may be these golden 40 weeks, but the changes that happen during pregnancy last much longer than nine months. We want to be a place that not only our moms-to-be look to for fashion and inspo, but our new moms too!
Women who nurse need clothing that take them not only through those few weeks after birth, but long after maternity leave ends and their everyday busy lives come back into play. Some mamas continue to nurse up to, and then past a year! It isn’t easy to sit in a pumping room pulling at too tight tops and necklines without any stretch. This is why our goal was to create nursing tops and even nursing dresses that seamlessly fit into a woman’s life, without them being glaringly obvious nursing clothing.
For instance, this featured fashion is our mock layer nursing dress with side access for easier nursing and pumping. You do not need to sacrifice your comfort or your style when out and about. You are already working so hard; let your clothing do something for you. The trends really take center stage: sweater top, ruffled sleeve and striped shirt dress bottom. This is just one of our nursing styles. Take a look and let us know if you love what you see with #thisisgoingtobefun @motherhoodmaternity.