If you haven’t met MiMi yet, now is the time to read between the lines. The exclusive collection launched last week and Head Designer, Lisa Drake, took us through her design process. Inspired by the clean, modern landscapes of Marseilles, it’s not ironic that both vertical and horizontal lines found their way into the capsule. What is more French than a classic stripe?
When it comes to MiMi, it’s all in the details. Subtle feminine touches like ruffles, peeps of unexpected skin and multi-dimensional shirting, are the things that the MiMi girl had been missing. These pieces integrate into any woman’s wardrobe, without making you feel like you’re wearing traditional maternity. Stripes always complement denim. The classic designs layer over and under other pieces; they even move seamlessly in and out of pregnancy. They are versatility on a budget.
Make the leap to maternity; we promise it’s not what you expect. Show us how you wear MiMi @MiMiMaternity #MiMiMaMa #MiMiOnMe
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