This time last year we jump started our Five Fundamentals campaign! We wanted to create an easy list of styles to help expecting moms when going shopping for the first time for their maternity wardrobe. After speaking to our customers, our moms at the office, and our friends who were pregnant and/or had kids… we narrowed it down to the five fashions that can be mixed and matched to create endless outfits.
If you are feeling overwhelmed about wondering what you need, hopefully this post will take the guesswork out! The five starting styles we recommend are: a pair of good maternity jeans, a classic maternity blouse/tee, a wear anywhere maternity dress, luxurious feeling maternity leggings, and of course a maternity/nursing bra. For fall, we were inspired by new prints, colors and overalls as our core five.
For our lounge look, we started with the seamless maternity bra, which becomes a nursing bra with clip-down straps. If you are wondering which bra to buy first, this is it! It has over 500 5-star reviews, is award-winning, and is so comfortable you aren’t going to want to take it off. [Read more on our blog post dedicated to it!] We mixed in our exclusive Secret Fit Belly® maternity leggings in black, and our just arrived navy v-stripe maternity hoodie for a full fall look.
For an at work outfit, choose whichever supportive style of bra you love, then try an autumn-inspired maternity blouse. We are loving the new ruffle sleeve printed top in dark olive with red cherry blossoms. For those workdays where jeans are the answer, a simple skinny leg dark wash does the trick, but take this time to explore all the styles and bellies we have to offer! You will certainly find your best friend of blue!
For a date night look, there is no going wrong with the most-loved maternity dress we have – the side-ruched style! Our classic version is stretchy and soft, with elbow sleeves, so it really is an any-season, any-trimester must. It can be layered and accessorized, making it the perfect piece for pregnancy. Our dark maroon-purple shade is the one we want now to winter!
All weekend long, you will be living in our maternity overalls! We are counting them as a fundamental, because like jeans, you’ll reach for these over and over again. To keep the look comfy and lowkey, try it with a side-ruched maternity tee, or even one of our graphic maternity tees. Any top you put underneath will look good, we promise!
Here are your five fundamental fashions – happy shopping ladies!