A few co-workers and I did something BIG last Friday. We were a part of the Global Big Latch On Event hosted in Philadelphia! The goal was that at the same time across the globe breastfeeding moms feed their babies to unite, to raise awareness, and to normalize breastfeeding.
The Maternity Care Coalition hosted the Philadelphia meetup and said, “This was a true team effort and it all translated into a beautiful event with a total of 131 event participants, including community partners representing 21 organizations and companies. During the Big Latch On at 11:00am, synchronized with moms and babies all over the world, 28 moms latched their babies in Franklin Square. It was truly inspiring to see the room completely filled with mamas and babies! Breastfeeding families and partners alike expressed their enthusiasm and joy for this event.”
We set up right in front of the carousel. Fun fact, Philly apparently has a rich history in carousel making. Anyway, we were there to support the mamas, nursing and not, by providing bra fittings from our in-house specialist Alicia, gifting a free seamless maternity bra (not to brag, but it’s a best-selling, 5-star rated, award-winning bra), handing out our new “All Boobs Are Good Boobs” totes, and making sure everyone was hydrated for the latch on! The totes are an in-store only gift with purchase, so make sure you head to your local store this month if you want to snatch one up.
I was super excited because I got to try out the Willow Pump that was gifted to us for a shoot. I just slipped that baby into my own seamless bra and went about my business. Thank you very much to the hidden zippers on my shirt! I also munched on lactation cookies, because why not? Oats are healthy, and mama must eat! [Keep tuning in because one of our weekly Real Mom videos is all about making sure breastfeeding and postpartum women in general are continuing to take care of themselves.] How was that for a segue?
The pictures speak louder than any word I can write, so I leave you with some of our favorite images from the day. That is our team wearing our new boob shirts, me in the Eat Local nursing top, and some of the mamas we were so happy to meet. A lot of these women took the day off from work to be there with their kids. It was a hot one, so the 28 nursing moms were able to sit and do the latch on in an air-conditioned pavilion. This was really helpful for those who needed to store their milk [like me], so that it didn’t spoil in the sun. So many of the women were local and just wanted to see what their neighborhood had to offer, from healthcare, to mom groups, to nursing merchandise. Moms were encouraged to breastfeed in the park; there was food to keep everyone healthy and happy, and lots of support. We watched a couple little ones while their mamas got measured! There are such amazing communities out there with people who understand you; I was thrilled to know I am so close to one.
Throughout the rest of August, besides the videos, you can expect a new segment called Monthly Cravings, which will cover recipes, mocktails and style suggestions. There will be an interview with a lactation consultant and so much more that we hope resonates with you! Let us know if you went to a Latch On Event or how you celebrated, acknowledged or even just posted about World Breastfeeding Week. @motherhoodmaternity #mymomtruths – See you there! – Daina