1. SPONSOR: Maternity IP Holdings, 232 Strawbridge Drive, Moorestown, NJ 08057(the “Sponsor”). 

2. ELIGIBILITY: The Art of Fatherhood Sweepstakes (the “Sweepstakes”) is open to legal residents of the 50 United States (including the District of Columbia), age 18 or older who have an Instagram account at time of entry. If you are not a member of Instagram, become a member for free by registering at Employees, officers, directors, agents of the Sponsor and its parent company, subsidiaries, affiliates, vendors, advertising, marketing and promotions, and/or public relations agencies doing business with any of the above, and any other individual or company involved in the development or execution of the Sweepstakes (collectively the “Sweepstakes Parties”) or a family member of any such employee (spouse, parents, siblings and children, regardless of where they reside) or individuals living in the same household of such employees (whether or not related) are not eligible to enter the Sweepstakes. Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Sweepstakes is void where prohibited by law. Participation constitutes full and unconditional agreement to these Official Rules (“Rules”) and the decisions of Sponsor and Administrator, which are final and binding in all matters related to the Sweepstakes.

3. SWEEPSTAKES ENTRY PERIOD: THERE ARE TEN (10) DAILY ENTRY PERIODS. Each Daily Entry Period begins at 12:00:00 a.m. ET and ends at 11:59:59 p.m. ET from June 12, 2020 through June 21, 2020.

4. HOW TO ENTER:  To enter, (1) sign into your Instagram Account; (2) follow @motherhoodmaternity; (3) like the Sweepstakes post; (4) Post your favorite picture and story honoring your parenting partner or devoted dad; (5) add the following required hashtags: #mhjuggle and #sweepstakes and (6) tag @motherhoodmaternity in your caption during the Sweepstakes Entry Period. Once you properly submit the required information on steps 1-6, it will be considered and referred to herein as your “Entry.” You must have a mobile phone or other wireless or electronic device that supports the Instagram applications. Normal Internet access and usage charges imposed by your online and cell phone service provider will apply. Limit: one (1) Entry per person per day. Only Entries submitted via Instagram with the required information during any day of the Sweepstakes Entry Period will be accepted. All Entries and requests become the property of Sponsor and will not be acknowledged or returned.

Photo must be of Entrant with parenting partner or dad and must be taken by Entrant. If Photo submitted includes a child or children, Entrant must be the biological parent or legal guardian. Entry (including story honoring parenting partner or dad and photo) must be original and not copied from any other work and must not infringe upon the rights of any third party. Entries, including photos and story will not be judged and are included for engagement and entertainment purposes. Content that may NOT be contained in an Entry includes, but is not limited to, the following:

  • with the exception of when an email address is requested for purposes of contacting a potential winner, any content providing personally identifiable information about yourself or any third parties, such as address, phone number or any contact information;
  • content in violation of third-party rights including, but not limited to: copyrights, trademark, right of publicity or any other proprietary rights;
  • content that is libelous, defamatory, disparaging or tortious;
  • content that is pornographic, adult-oriented or sexually-explicit;
  • content portraying or referring to lotteries or gambling;
  • content portraying or including explicit or offensive language;
  • content portraying or advocating violence;
  • content portraying or advocating illegal activities;
  • content portraying or advocating tobacco, alcohol or drugs;
  • content portraying or advocating dangerous stunts;
  • content portraying or referring to weapons of any kind including, but not limited to, guns or bombs;
  • content that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or any basis protected by federal, state, or local law, ordinance, or regulation; and
  • any content that denigrates disparages or reflects negatively on the Sponsor, its services and products or its employees, or on any other person, company, services or product, or that disparages Sponsor’s competitors.
  • any content that communicates messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.

If an Entry includes any of the prohibited elements listed above, the Entry will be disqualified, along with the Entrant who submitted it. The above list is not intended to be exhaustive; the Sponsor may disqualify any Entry if it contains a photo or story that Sponsor deems, in its sole discretion, to be offensive or obscene in any way or to not be in compliance with these Official Rules. Entries will not be received or held “in confidence” and a submission does not create a confidential relationship or obligation of secrecy between you and the Sponsor or any of its affiliates.

If your Account is set to “protected or private mode”, your comments/responses/Entry will not be visible to Sponsor and, therefore, will not be received by Sponsor, resulting in your failure to enter the Sweepstakes. Please note that disabling “protected or private mode” will make all of your comments/responses/Entry public and anyone will be able to follow you. During the Sweepstakes Entry Period, you will disclose your relationship with Sponsor in any online posts you make which reference Motherhood Maternity or any of its products or services by including the statement “I entered a sweepstakes sponsored by Motherhood Maternity in any such online posts. If you are selected as a winner, you will continue to disclose your relationship Motherhood Maternity in all online posts you make that reference Motherhood Maternity or any of its products or services by including the statement “I received a prize from Motherhood Maternity.” in any such online posts. 

Sponsor reserves the right to disqualify any Entry for any reason, in its sole and absolute discretion. Sponsor is under no obligation to disclose why an Entry has been disqualified other than the Entry was ineligible under these Official Rules. Furthermore, the Sponsor reserves the right to not award all of the prizes if, in its sole and absolute discretion, it does not receive a sufficient number of eligible entries. Entries subject to all notices posted at, including these Official Rules.

5. GRANTS OF RIGHTS: Entrants retain ownership of the Entries they submit, howeverby submitting an Entry, the Entrant, on behalf herself and any Third Party Participants grants Sponsor and/or its agents, a perpetual, fully-paid, irrevocable, non-exclusive license to publish, reproduce, prepare derivative works of, distribute, display, exhibit, transmit, broadcast, televise, digitize, otherwise use, and permit others to use and perform throughout the world the Entry, in whole or in part, in any manner, form, or format now or hereinafter created, including on the internet, and for any purpose, including, but not limited to, on Sponsor’s websites, Instagram and/or any other advertising or promotion of Sponsor’s sole discretion without further consent from or compensation  to Entrant. By submitting an Entry, you agree that Sponsor has no obligation to post or publish your Entry, that all such postings or publication, if any, will be in Sponsor’s sole discretion and that the posting or publication of an Entry does not have any bearing on whether the Entry will be selected a winner. Without limiting the generality of the foregoing, Entrant agrees that the Entry may be posted and shared by others on or other social media and that the Sweepstakes Entities are not responsible for any unauthorized use of Entries by third parties.

6. WINNER SELECTION AND NOTIFICATION:  Each potential winner (subject to verification) will be determined via a random drawing from all eligible Entries received for each Daily Entry Period. Each random drawing will be conducted by Sponsor within two (2) to three (3) days from each day’s end date. Each potential winner (herein, a “winner”) will be notified by Direct Message from Sponsor to the potential winner’s Instagram Account within one (1) day of winner selection to obtain a mailing address as well as any additional information or documents as needed for verification. Sponsor is not responsible for changes to a potential winner’s Instagram’s Direct Message function that may interfere with winner notification. At the sole discretion of the Sponsor, disqualification, forfeiture and the selection of an alternate winner may result from any of the following: [1] potential winner’s failure to respond to Direct Message within three (3) days after its transmission; [2] the failure of notification due to deactivation of the potential winner’s Account prior to receipt of notification; [3] potential winner’s failure to become a follower of @motherhoodmaternity resulting in the potential winner’s failure to receive a Direct Message from Sponsor; [4] potential winner’s Instagram  Account “protected mode” is set so that the potential winner’s updates/responses may not be visible to Sponsor; [5] potential winner’s failure to provide Sponsor with the required information/documents needed to verify her eligibility within the time allocated; [6] potential winner’s failure to validly claim the prize by deadline date, [7] if a selected winner cannot accept or receive the prize for any reason; and/or [8] any other non-compliance with the Official Rules.  Upon supplying email and physical mailing address in reply to Sponsor’s Direct Message, potential winner will be contacted by Sponsor. Prize will be awarded within thirty (30) days after receipt and verification of information/documents submitted by Winner. Entry or acceptance of prize constitutes permission (except where prohibited by law) for Sponsor to use each winner’s name, prize won, Entry, hometown and likeness for promotional purposes without further compensation.

7.   PRIZES (ONE AWARDE PER DAILY ENTRY PERIOD), APPROXIMATE RETAIL VALUE (“ARV”) AND ODDS OF WINNING: Each winner will receive an ultimate BBQ set with tools and sauces, (ARV: $75.00 each). Total ARV of all prizes: $750.00. Selection of tools and sauces are at Sponsor’s sole discretion. Limit: one (1) prize per winner/household. Odds of winning a prize will depend upon the number of eligible entries received for each day’s entry. Prizes are not transferrable or redeemable for cash. No substitution for any prize is permitted except if a prize is unavailable, in which case a prize of equal or greater value will be awarded. All taxes, fees, federal, state, local or other expenses relating to the use, acceptance and possession of any prize is the sole responsibility of each winner, if any.  

8. RELEASE: As a condition of entry into the Sweepstakes, all entrants agree to release and hold harmless Sponsor, Administrator, Instagram and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or useor misuse of any prize (if entrant is determined a winner).

9. GENERAL TERMS AND CONDITIONS: In the event of a dispute as to the ownership of any Entry, the authorized account holder of the Instagram Account used to enter will be deemed to be the Entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address when creating the Instagram Account and must meet the eligibility requirements mentioned above. Each potential winner may be required to show proof of being the authorized account holder. 

The Sponsor is not responsible for: (i) lost, late, misdirected, incomplete, illegible, damaged, or illegible Entries; (ii) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of Entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive Entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any Website or any combination thereof; (iii) any injury or damage to Entrant’s or any other person’s computer related to or resulting from participating in the Sweepstakes, or (iv) the failure of any third party to comply with the instructions and proper administration of this Sweepstakes. By participating in the Sweepstakes, Entrants (i) agree to be bound by these Official Rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of Sponsor which are final and binding in all matters relating to the Sweepstakes. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or web site or violates these Official Rules.  LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY INTERFERE WITH THE OPERATION OF THE SWEEPSTAKES, IS A VIOLATION OF CRIMINAL & CIVIL LAWS AND SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

10. DISPUTES: Except where prohibited, each entrant agrees that: (i) any and all disputes, issues, claims and causes of action arising out of or connected with this Sweepstakes or the prize awarded (if entrant is determined a winner) shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for Moorestown or the appropriate New Jersey State Court located in Moorestown, New Jersey, U.S.A.; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ or legal fees; and (iii) under no circumstances will an entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and/or questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New Jersey, U.S.A. without giving effect to any choice of law or conflict of law rules (whether of the State of New Jersey, U.S.A. or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New Jersey, U.S.A.

11. PRIVACY: By entering, the information each entrant provides to the Sponsor will be added to the Sponsor’s marketing database. To learn more about the ways Sponsor may use and share your information and about your privacy choices, read the Sponsor’s privacy statement at

12. WINNERS’ LIST: To request a list of winners (available after July 7, 2020), send a self-addressed, stamped envelope by June 22, 2020 to: The Art of Fatherhood Sweepstakes Winners List, c/o: Maternity IP Holdings, 232 Strawbridge Drive, Moorestown, NJ 08057.  

This Sweepstakes is in no way promoted, endorsed, or administered by, or associated with any social media entity, including but not limited to Instagram. Any questions, comments or complaints regarding the Sweepstakes must be directed to the Sponsor and not to Instagram.

©2020 Ventura Associates International LLC

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