FASHION KICKOFF: INTRODUCING NFL MATERNITY TEES FROM TOUCH BY ALYSSA MILANO

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We’re excited to announce that we partnered with Touch by Alyssa Milano, and will be offering its officially licensed NFL tee-shirts and long-sleeve shirts featuring NFL team colors just for moms-to-be!

Actress, mom of two, and a huge New York Giants fan, Alyssa catered her line of NFL tops especially for expecting moms so they can cheer on their favorite teams in style. “Who knew that being pregnant twice could spur a fabulous business idea? Being such a huge sports fan I wanted to show my team pride during my pregnancies…and there was nothing cool and fashionable to buy,” says Alyssa. “So, I decided to create a new collection within my Touch Brand specifically for ladies like me.  And, I am super excited to now be partnering with Motherhood Maternity to sell the collection.”

With four styles to choose from, you can show your team spirit while staying comfortable, whether at a game or watching from the couch. Kick off football season in style and shop these comfortable and soft tops here. Make sure to show us how you sport your pride with the hashtag #thisisgoingtobefun! Who are you rooting for?

Jessica Alba’s Beach Bag Essentials

With summer winding down and the long Labor Day weekend approaching, we’re planning on soaking up that summer sun and heading to the beach before the season ends. To prepare, we turned to one of our favorite celebrity moms and co-founder of The Honest Company, Jessica Alba, for what she packs in her beach bag. Read along for more from this mom mogul!

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Guest Editor: Jessica Alba, Co-Founder of The Honest Company.

Bug Spray: I love our bug spray because it safely repels using organic essential oils (and made without DEET)! It smells so good and is super easy to use – a warm weather must.

Sunscreen: Gentle and effective. Done and done. My beach bag is already stuffed enough, so I go for products that the whole family can use. I’ll give my girls a snack or popsicle while I slather them with sunscreen and reapply throughout the day.

Lip Balm: Our organic lip balm is everything! They are perfect for everyday use, but especially great for summer when my lips get extra chapped. It utilizes Shea butter and aloe leaf extract and comes in three yummy flavors.

Hand Sanitizer Spray: My kids love this stuff – it’s so easy to use and smells great. The quick-drying formula helps kill germs and bacteria and the bottle is perfectly purse-sized.

Wipes : I call these “cheek to cheek” wipes because they work just as well on your own face as they do your baby’s bottom. They wipe down sticky fingers, clean up spills, easily remove makeup, and are great for keeping sandy feet out of the car! My beach tip: stick a travel pack in the ice chest for a quick and easy cooldown.

The views expressed on this post represent those of the author and not of Motherhood Maternity.

Your Hospital Bag Packing List

Closing in on your due date? It is time to start packing your hospital bag! Here are our suggestions for new mom and baby essentials that will help you prepare, while making your hospital stay feel more like home

MH Hopsital Bag BLOG 11.09.17 AM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Including soft and stretchy basics that you’ll wear before and after baby’s arrival is a great place to start. Base layers like camis, sleep bras and nursing pads will be your go-tos, especially if you plan to nurse after birth.  Bring pajamas you can relax and feel comfortable in, since sleeping after baby will be tough; plus, prepare for visitors by packing a cozy robe. Make sure your trusted skincare and bath-care makes it with you too.

You’re going to want a casual and practical outfit to head home in. We suggest your favorite pair of leggings that transition with you from maternity to motherhood and a pull-over top. Throw in a cute outfit for baby and a pacifier too!

You can shop all of our suggestions below. We’d love to hear what you’re planning to pack in your hospital bag. Share with us below and happy packing!

Nursing Camis // Unlined Nursing Sleep Bra // Lansinoh Disposable Nursing Pads // Lansinoh Lanolin Cream For Breastfeeding Mothers// Shampoo + Body Wash By The Honest Company // Bump In The Night Nursing Nightgown // Jessica Simpson Lace Trim Maternity Robe // Jessica Simpson 3/4 Sleeve Pull Over Wrap Nursing Top// Leggings // Wubbanub Pacifier // Happy Baby Bodysuit

Not all products are available as shown.

 

Happy Mother’s Day!

MothersDay DMAT BLOG

 

 

 

 

 

 

 

 

 

 

 

 


We hope everyone has a special day and if you are a new mom-to-be, welcome to this new holiday! How are you celebrating?

 

How We’re Celebrating Mother’s Day

With this most special holiday this Sunday, we asked some of the moms here in our office to share their plans. Read along for how the team at Motherhood Maternity plans to celebrate Mother’s Day and share your plans in the comments below!

MothersDay DMAT BLOG

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

clockwise from top left: Shelley, Kristen, Alicia, Jillian

Shelley Liebsch, Senior Vice President of Merchandising and Design

I want to forget about email, relax with my boys, and have nothing pressing on my to-do list except movies and Cheez-It®s!

Kristen Diamond, Divisional Merchandise Manager of Skincare, Accessories and Lingerie

My plans are brunch with the kids, my husband and my mom and— depending on weather— we will go to the zoo or just play inside!

Jillian O’Hara, Senior Buyer, Outerwear, Swim, Dresses and Plus

My perfect Mother’s Day would be spending quality time with my family. I would love to kick off the day with a delicious coffee;  enjoy an outside activity like going to a playground or park; and relax with a homemade dinner grilled to perfection. Of course I wouldn’t object to some flowers as a treat!

Alicia Fitzmire, Buyer, Lingerie

My ideal day would be playing with my daughter at the park, and having my husband take care of all of the cooking and cleaning!

 

The Perfect Spring Shower: A Chic Carnival

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Guest Editor: Daina Walls, Copywriter

I have worked for Destination Maternity as a Copywriter within the Creative Department for over two years. Each day I am amazed by the talent of the people on my team but when they threw me a surprise shower, I was truly blown away!

The theme was a carnival and it was probably the classiest and chicest carnival I have ever been to! There were rustic, old-timey touches, mixed with more modern and whimsical cotton candy bouquets and baskets made to look like hot air balloons. It’s hard to keep emotions in check when you feel like a balloon yourself and you’re pretty much full-term, but I held back the tears the best I could. The décor was incredible, but the gifts were even better! I received adorable clothing, shoes, books, a tutu and toys for my little one, and a nursing pillow and a gift card to get myself a (much-needed) massage!

Preparing to go on maternity leave and leaving your daily routine, including the people you see and work with every day, has made me anxious. However, the shower made me feel so supported and has helped ease the transition for me. Mamas-to-be need the extra love, especially around the last few weeks, and I really cannot put into words how much I was touched by such kindness!

A Wish List for Your First Mother’s Day

This may be the very first time you get to celebrate this special day, so we’ve put together a wish list of outfits and gifts just for you! Treat yourself or pass to someone who may need a hint!

Mother'sDay BLOG

With the weather warming up, a dress is a great way to show off the bump AND help you stay cool. The Spaghetti Strap Tiered Maternity Maxi Dress or the Sleeveless Belted Maternity Dress are both breezy and flattering options for your Mother’s Day celebration, as well as all spring long.

Spring means it’s time to lighten and brighten up your wardrobe; detailed tops and colorful crops allow you to add some hue-variation into your wardrobe.

Looking for a way to give back? For every Jessica Simpson Maternity Moon & Stars T-Shirt sold, $5 will go to the GOOD+ Foundation in support of a total donation of $25,000 from Motherhood Maternity®. For more information and to find out what a tee can do, check out this blog post.

A sleep set is perfect during pregnancy and is a hospital bag essential. The Bump In The Night™ Empire Waist Nursing Nightgown and Robe is a comfortable choice that comes in pink, navy and mint.
In soothing aromas like lavender vanilla and milk & honey, the Body Boost by basq’s Bump Love Kit is perfect for a little at-home pampering!

As always, a gift card allows you (or another special mom-to-be in your life) to pick out some goodies anytime!

How are you celebrating Mother’s Day? Make sure to stop by one of our stores and click here to see how we are celebrating YOU all month long!

Give Back to Moms In Need This Mother’s Day

JS Tee BLOG

We’ve teamed up once again with Jessica Simpson and GOOD+ Foundation (formerly known as Baby Buggy) to launch an exclusive tee shirt in celebration of Mother’s Day! For every Jessica Simpson Maternity Moon & Stars Tee shirt  sold, $5 will go to the GOOD+ Foundation  in support of a total donation of $25,000 from Motherhood Maternity®. Founded by Jessica Seinfeld, GOOD+ Foundation is a nonprofit organization that donates child products and services to families in need to break the cycle of poverty.

“I am always inspired by the work of Jessica Seinfeld and GOOD + Foundation. We’re happy to be able to partner again to support the crucial work they are doing for families in this country,” says Jessica Simpson.  “My most important role in life is being a mom and I am honored to support other moms through this partnership.”

This year’s tee was inspired by Jessica’s sister Ashlee Simpson Ross’ celestial themed baby shower; Simpson said, “I was reminded of that special day when working on this tee. I hope that our customers can feel the love we put into it and it is able to help moms who are in need.”

“I love that you can celebrate a mom in your life while helping a mom in need at the same time,” says GOOD+ Foundation Founder and Board President, Jessica Seinfeld.  “The generous donation from longtime supporters Jessica Simpson and Motherhood Maternity allows us to further support parents in need across the country.”

The super soft, heather grey tee shirt is currently available online and in Motherhood Maternity and Destination Maternity stores. If you purchase the tee, help raise even more awareness for GOOD+ Foundation and its network of moms and their families nationwide by snapping a pic and tagging @GOODPlusFdn @motherhoodmaternity and @jessicasimpsonstyle on Instagram!

Win a Private Screening of Mother’s Day, the movie!

This Mother’s Day, it’s all about YOU! Enter via our Facebook page for a chance to win one of two hometown screenings of Mother’s Day, the movie, for you and 99 friends!*

*NO PURCHASE NECESSARY TO ENTER. Ends at 11:59:59 p.m. ET on 5/9/16. See complete official rules at MOTHERHOOD.COM/MOTHERSDAY for further details, including age and geographic eligibility, plus how to earn bonus entries.  Void where prohibited.

Make Your Hospital Stay Feel More Like Home

Closing in on your due date? It is time to start packing your hospital bag! Here are our suggestions for new mom and baby essentials that will help you prepare, while making your hospital stay feel more like home.

MH Hopsital Bag BLOG

Including soft and stretchy basics that you’ll wear before and after baby’s arrival is a great place to start. Base layers like camis, sleep bras and nursing pads will be your go-tos, especially if you plan to nurse after birth.  Bring pajamas you can relax and feel comfortable in, since sleeping after baby will be tough; plus, prepare for visitors by packing a cozy robe. Make sure your trusted skincare and bath-care makes it with you too.

You’re going to want a casual and practical outfit to head home in. We suggest your favorite pair of leggings that transition with you from maternity to motherhood and a pull-over top. Throw in a cute outfit for baby and a pacifier too!

You can shop all of our suggestions below. We’d love to hear what you’re planning to pack in your hospital bag. Share with us below and happy packing!

Nursing Camis // Sleep Bras // Nursing Pads // Sleep Sets // Robes // Nursing Tops// Leggings  // Skin Care // Wubbanub Pacifier // Baby Outfit

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    Starting Sunday with style and a bit of sass. 💋 @iambeauticurve rocks these #maternityessentials from our new #plus collection. Click the link in the bio to shop + head to the blog to read from Rochelle on her favorite pieces from the line. #thisisgoingtobefun #sunday #sundayfunday #pluscollection #plusmaternity #maternitystyle #maternity #ootd #bloggerstyle #weekendstyle #maternityfashion #maternitymuse #bump #bumpstyle Your favorite summer styles like Side Ruched dresses transition perfectly for fall with layers and seasonal accessories. Thanks for the weekend #maternitystyle inspiration, @rachaelburgessmusic! To shop our #striped dress and more #fall pieces, click the link in the bio. #thisisgoingtobefun #weekend #beach #weekendstyle #fallstyle #falltrends #fallfashion #stripes #bloggerstyle #saturday #saturdaystyle #regram: @rachaelburgessmusic Feel supported in style with our Secret Fit Belly®. Designed specifically to grow with you, our exclusive seamless and stretchy maternity panel can be worn up or down for custom coverage while comfortably hugging your belly during all stages pre-and-post pregnancy. Head to the blog for more info & to shop our new #fall styles featuring the #secretfitbelly. Click the link in the bio! #thisisgoingtobefun #maternitystyle #maternity #ontheblog #maternityjeans #maternitypants Starting Friday with sweet smiles and style. #momtobe @mrsseacannon shows off her #bump in our printed #maxidress. How are you #dressingthebump today? To shop the dress + more dresses for the season, click the link in the bio. #thisisgoingtobefun #ootd #maxi #maternitystyle #maternitydress #maternityfashion #momandbaby #ootd #regram: @mrsseacannon. We’re so excited for @masseya and her growing family! Soon-to-be mom of 4, Amber is glowing in our destructed #maternity jeans in her announcement photo! Click the link in the bio to shop her look. How are you announcing your pregnancy!? #thisisgoingtobefun #maternitystyle #maternity #ootd #pregnancyannouncement #family #love #regram: @masseya #Momtobe & blogger @iambeauticurve has been styling pieces from our new #plus collection & we couldn’t be happier to see her embracing her bump! Head to the blog to shop this look & for more #maternitystyle inspiration from Rochelle + she shares with us her favorite styles from the line. Click the link in the bio! #thisisgoingtobefun #plus #maternitystyle #motherhoodmaternity #stylethebump #bumpstyle #maternityfashion #babybump #momtobe Fall outfit essentials: Basic tee, #maternity jeans, printed scarf & boots. What's your favorite way to #stylethebump for the season? Click the link in the bio to recreate the look. Thanks @twothirdshazel for the #maternitystyle inspiration! #thisisgoingtobefun #maternity #ootd #bumpstyle #fallfashion #39weeks #pregnancystyle #fallstyle #regram: @twothirdshazel A poncho sweater, destructed #maternity jeans & booties. Who else is ready for #fall? Shop this outfit & more new arrivals at the link in bio and get ready for the season ahead. #thisisgoingtobefun #fallstyle #falltrends #fallfashion #ootd #maternitystyle #poncho #stylethebump #motherhoodmaternity
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