BUMPSTART STARTER KIT

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We are so excited to launch our BumpStart 4-Piece Starter Set!

Our sales associates often field questions from customers about when to start shopping and what to buy early in their pregnancies. We took this feedback and created a one-stop maternity shopping solution for you: the BumpStart 4-Piece Starter Set. Four classic pieces in basic black – the perfect foundation for the next nine months!

Our classic and comfortable BumpStart maternity tee and tank feature side-ruching. They will be your go-tos from barely showing to full blown bump.

Our side-ruched maternity dress has 3/4th sleeves and hits just above-the-knee for any-season styling. Play around with jewelry and shoes, or add a light layer when the weather starts to cool.

No kit would be complete without every mom-to-be’s favorite: the maternity legging. The BumpStart pair has an underbelly waistline, made from cotton and lightweight jersey knit. They are breathable and versatile.

Now that you’ve got your foundation, play around with other pieces like maternity blouses and button ups to layer on and create your very own pregnancy style.

Your maternity wardrobe starters are ready for you and already in the bag! Begin with BumpStart.

LABOR, DELIVERY & NURSING GOWN

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3-in-1 Gown

Make your hospital stay feel more like home and more like you. This super soft cotton modal and spandex labor, delivery and nursing gown is nothing like the standard issue version from the hospital. Think a little more luxury and lot more comfort.

The hospital bag must-have includes easy snap buttons in both the front and the back so doctors have access for administering epidurals as well as front fetal monitoring. There are side slits along the gown so that IVs can be placed comfortably without irritation from clothing.

Shoulder snaps allow quick access for skin to skin contact once the baby is born. And, it’s nursing friendly! It’s so comfortable and breathable, we know mamas will wear it while pregnant too. It’s a 3-in-1 perfect for your registry and hospital bag. [Plus, it comes in black!]

THE COLORS YOU CRAVE

MH Seamless Bra ColorSLices IG

Your favorite maternity and nursing seamless bra is here to fill your life with color.

In classic black or chambray blue.

The seamless comes in least one shade of gray

Ready to stretch and smooth all day.

Or choose classic white

To help you nurse all night.

Perhaps nude is the perfect shade,

with plus & full sizes, it’s like the seamless is tailor made.

No matter what you choose, the seamless will be your #1

for pregnancy, pumping, feeding – #thisisgoingtobefun!”

BLUE IS FOR BOY

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Did you know that July is National Blueberry Month? With National Blueberry Day, Pick Some Blueberries Day and National Blueberry Muffins Day all rolled into one, we had to find a way to celebrate! With blue on the brain, naturally we thought of doing a Blue is for Boy inspired summer gender reveal!

With the help from some blueberries and other tasty treats, we satisfied more than just our style cravings with an Instagram friendly announcement to all your family and friends. Pair your reveal with our new BABYBOY tee! Make sure you tag us too. We love to see our maternity graphic tees come to life!

Shop the striped dress!

SEAMLESS LOVE

It’s clear that people cannot stop talking about our seamless bra. That’s why it is continuously top-rated and best-selling! Just last week, it was even featured on CNN Headline News Weekend Express with Lynn Smith! Author, Style Expert and Mother of four, Jené Luciani, discusses the necessity of starting with the perfect foundation garment, aka that first layer of support!

Nursing mom, Dana, looks amazing wearing our seamless maternity/nursing bra underneath her clothes. There is no bulging, just a flattering shape and complete comfort. Jene says our bra is great for smoothing under clothing without the sometimes painful underwire. We love the way that new moms can continue to wear their seamless bra from pregnancy. It’s a game changer for so many women. See the video here. [Hint, hint: fast-forward to 3 minutes and 23 seconds to see the seamless style make news!]

HELLO, I AM THE SEAMLESS BRA

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Hey there! So nice to meet you. I am the seamless clip-down bra!

I know we just met but I have to tell you, I’m a fan favorite!

I have over 500 5-star reviews and…

Some would say I am award winning.

Wait, did I mention that I was voted best maternity bra by What to Expect?

And, what’s underneath really does count, because I am SUPER soft. Ask anyone.

I definitely have a colorful personality, from blues to pinks and more.

But sometimes I am basic too; though I am not opposed to going nude!

I can hit the bed or gym. Stretching is my workout of choice.

I also have a built-in sling that knows its place and stays there while you pump.

Oh, and I’m totally in this for the long haul; from pregnancy to motherhood.

Once you’re a mama, I clip down (with one hand!) to help you breastfeed or pump.

I am not a one size fits all, but I do have many sizes to fit all!

My standard sizing is for A-C cups.

Not to be full of myself, but I do come in full-bust sizes as well, for D-G cups.

I have extended bands for plus sizes too.

I am a people pleaser after all. [Really, check out those reviews!]

So, let me help make this a seamless pregnancy and motherhood for you!

Want to know more about me?

Head over to our Info & Inspo Seamless bra page for all of my colors, sizes, nursing function, and more reasons to love me.

SUMMER BUMP SHOT SERIES

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Let’s have a little refresher course on the bump shot! Last November we created a series all about capturing your best bump pic, starting with tips from a professional, our in-house photographer Bobby! Then, we helped with inspo on how to style your shoot, how to style yourself, and then how to bring it all to life. We decided to head to the studio to give the bump shot series a little summer makeover.

Using the same great tips, we suggest styling your shoot with natural light if possible, but if not, then get creative with props! Beach balls and glittery pool tubes certainly set the scene. There is no denying that the season is summer. Styling yourself is easy, because all of our maternity swimsuits are made to fit and flatter; they are ready to have their picture taken. The featured bathing suit is our polka dot halter two piece in navy and mint.

Are you finding out the gender this summer? The bump shot is always good for a reveal. We are in love with our selfie frame. With balloons and a matching pink maternity dress… it’s a girl AND it’s ready to be posted, liked, shared!

And for our final inspiration… when in doubt, add food! What rhymes with #preggo? Well, it isn’t waffle, but you catch our drift. Go with your cravings, then dress accordingly. Nothing is cuter than a graphic tee paired with maternity jean shorts. It’s #perfect!

Inspire us! Show us your summer bump shops. #thisisgoingtobefun @motherhoodmaternity

MOTHERHOOD GETS REAL ON MOTHERHOOD: SARA KAUFFMAN

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This week we are featuring our real mom Sara, who is one of our senior designers. We first met with her last fall when she was expecting her baby girl Rae. Now as a mom of two she tells us about the differences between her first and second pregnancies, how she likes to spend time with her newly expanded family, and why it really does take a village. Read on for some sound advice from Sara!

Motherhood: Tell us a little about your new baby!

Sara: Rae is amazing. She is the happiest and most easy-going baby. Her big brother is the center of her universe. When they are together, she just smiles and laughs at what every he is doing which is usually pretty silly.

 

Motherhood: How has life changed since adding another child into the mix?

Sara: It takes us a while to get out of the house daily and when we go on trips. We are a family that likes to be out of the house and go on little and big adventures. I usually forget a few things. It is all worth it when I see the way Rae and Nate look at the new places we take them.

 

Motherhood: What has been your favorite nursing piece?

Sara: Two items were my ultimate faves! One: I lived in Jessica Simpson Pull Over Side Slit Nursing Top during maternity leave. I hate when tops lift in the back when nursing, but the function on the JS top allowed great access to the front while staying put and down in the back. Two: I wore our Tummy Sleeve over all my pants for the first two months post-partum. I knew very little about shapewear after my first pregnancy. I learned more when I was on a panel to wear-test this very item. It really helped me start to get my waistline back and stabilize my post-maternity belly.

 

Motherhood: As a designer of our jeans, what styles have you kept in your new mom rotation?

Sara: I still wore my smock waist shorts and side panel denim for a while after I had Rae. The shorts were the most comfortable style during and after my pregnancy, and I still felt like I looked put together when I left the house. The side panel denim does not look overly maternity, so I felt like I could get away with them for a while until I got back into my regular jeans.

 

Motherhood: How has coming back from maternity leave been, especially with pumping?

Sara: I knew what to expect this time so it was a bit easier. It was still hard being away from baby at first, but I love designing and really like the people I work with, which is the bright side of it all.

 

Motherhood: What would you say the hardest thing about breastfeeding has been and what advice would you give to a woman considering nursing?

Sara: I could write/ talk about this for hours. Unlike my first child whom would not latch, took hours to eat and would not gain weight, Rae had been a whole world easier. She latched right away and is a fast eater. The hardest thing is finding the right balance for you, your baby and even your family. With Nate, I did my best to nurse him, but he was always supplemented with formula which let my husband help out more with the feedings. Rae got to be exclusively breastfeed or given pumped milk at day care until she was 7 months old. Breastfeeding her is faster than giving her a bottle and my husband gets to spend more time just hanging out with her. I found what was right fit for both kids and was very happy when we found our balance.

 

Motherhood: If you could have given yourself one piece of new mom advice, what would it have been?

Sara: Find your village. They say it takes a village and it does, especially when you are in the weeds of having a new born. You will need support. At night I had my family, but during the day I looked for groups and activities I could do with other mommies with new babies. I joined a nursing group which helped me work through any issues I was having that week with breastfeeding. I learned a lot from the mamas with older babies and got to help out the newbies. I also really enjoyed my time at baby music class and mommy and me yoga where I got sing and get active with Rae.

MOTHERHOOD GETS REAL ON MOTHERHOOD: ERIN DOWNING

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This story begins back in February 2017, when we got to throw our very first Gender Reveal party for an expecting mom in our corporate office. Erin was just finding out that she and her husband were having a baby boy. Pregnant and glowing, we threw them a sock monkey reveal party. Fast-forward to spring 2018, and this first-time mom has been back to work, raising baby Hudson [who is now almost 1!], and navigating the world as a working woman with a family. Erin is definitely the go-to girl for post-pregnancy style recs, as she is the one calling the shots! Read on to see how life has been for our Lead Merchandising Manager.

Motherhood: It’s been over a year since we threw you a gender reveal party. Obviously, you had your little boy. Tell us a little about him!

Erin: His name is Hudson, he’s 9 months old and the cutest little boy ever!  (Maybe I’m biased) He’s very active – crawling everywhere, pulling up to stand, walking might not be far off.  He loves animals, especially our cats and his nanny’s dog.  His favorite food is avocado.  He loves music and dancing.  Not a big fan of diaper changes or sleep!

Motherhood: How has life changed since becoming a new mom?

Erin: How hasn’t it?  I definitely get less sleep, I’m way busier, I spend a lot of time playing, and I have an adorable baby boy!  Priorities are the biggest change, I think. Life isn’t just about me and my husband anymore – it’s about Hudson and our family, but it’s been amazing and I’ve loved every minute (except maybe some of the sleepless nights.)

Motherhood: What has been your favorite nursing piece?

Erin: I never would have survived without our clip-down camis.  I have them in every color. I wore the seamless bras through my entire pregnancy as well – they are beyond comfortable.  BounceBack has also been a must for me.  I wear the tank and legging ALL the time.  Perfect for camouflaging any baby weight still sticking around!

Motherhood: As the Lead Merchant Manager of Motherhood®, what “maternity” styles have you kept in your closet and continue to wear?

Erin: I still wear my BumpStart and Secret Fit Belly® leggings, plus now of course my BounceBack ones that I bought after having the baby.  Also, my French Terry shorts, I fully intend to wear all summer and I lived in them before I had Hudson.  They are underbelly and are still great without a bump.  My baby shower dress was Rachel Pally from A Pea in the Pod. [Editor’s Note: This is Motherhood’s sister brand.] I actually just wore it on vacation in Mexico.  I had done my own little before and after!

Motherhood: You have since come back to work. Any suggestions on the styles you like for pumping at work?

Erin: I highly recommend our seamless bras and clip down camis.  They go under everything and are so easy to use.  I also think our dress assortment is so amazing. I wear a lot of dresses and it’s difficult because if you pump in a regular dress, you basically have to get naked in the pump room.

Motherhood: Where has been the weirdest place you’ve nursed or pumped?

Erin: Oh, man!  The strangest was probably the dressing room floor at Bloomingdales in Soho (NYC).  I had to go shopping for work for the day and had to carry the pump around with me and figure out where to pump. There is an amazing app I discovered called “Moms Pump Here” – it helps you find places you can nurse or pump based on your location.  I’ve also pumped on multiple airplanes.  And also, I had a wedding to attend 3 weeks after I had Hudson. We didn’t offer any special occasion dresses yet, so I had to strip down to pump in a friends hotel room at the wedding venue. I so wish we sold the black lace nursing dress I wore in the photoshoot then; it would have made my life so much easier and it’s so flattering on!

Motherhood: We’re getting real on motherhood. What has been the hardest part about being a new mom?

Erin: At first, breastfeeding was actually the hardest part.  It didn’t come as naturally as I thought it would; Hudson had a tongue tie that had to be corrected, I felt like I was permanently attached to the breast pump, and it was tough.  Being a new mom can be really overwhelming and emotional, but with the help of supportive mom friends, family, and an amazing lactation consultant we got there.  I can’t stress the importance of support enough – it truly does take a village! I think now it’s just the lack of sleep and the never-ending to-do lists (both at work and at home) that are the hardest parts… but I wouldn’t trade it for the world!

MOTHERHOOD GETS REAL ON MOTHERHOOD

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May doesn’t just bring us flowers, it’s also the month that lets us celebrate our favorite holiday: Mother’s Day! Instead of limiting our love for moms to just Sunday, May 13th, we are dedicating the entire month of May to strong and beautiful ladies. So, to honor the women that keep us going, we are highlighting our real moms like you all month long.

Back in September 2017 we did photo shoots and one-on-ones with some of our pregnant employees featuring our Five Fundamentals. We wanted to come full circle with their journey, because it doesn’t stop when baby arrives… it just begins! We welcomed them back into the studio, this time with their babies and all their new mom wisdom in tow.

From maternity leave to crazy nursing stories, we wanted our real moms to get real on motherhood. It’s not always pretty, but their babies further convinced us that it is pretty cute! Make sure you stay tuned all month long to meet our moms. And, as always, show us your mom-in-the-making and new mom looks @motherhoodmaternity #thisisgoingtobefun – we want to hear your stories, your advice, and of course see your babes. We’re ready for the good, the bad, the truth… come what MAY!

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