MH BLOG Info&Inspo 2018 v2

We always say that we want to be your source for all things maternity, so we put our money where our mouth is and created an Info & Inspo tab on our website. Go to, then look to the right on the top navigation… there she is: the tab that ends all tabs (when it comes to pregnancy styling, sizing and surmising!)

What to expect? There are the answers to your questions concerning what and when to buy for your maternity wardrobe, what makes us the experts in pregnancy fashion, and other burning inquiries about dressing the bump.

We feature and highlight our monthly Style Guide, Wear Now and After campaign, and the Five Fundamental fashions to help you get started with shopping for all your new curves. This is the one time in your life that redoing your closet is necessary; so, it’s all the fun without any of the guilt!

We included our Trimester Checklist to keep your shopping priorities easy and efficient, as well as the Maternity Fit Guide showcasing the fit and function of how our pieces work through all trimesters, even into motherhood. It includes different pant styles, tops, dresses, and how to do a bra fitting at home. (But remember, bra and bump fittings are always free in your store too!)

We completed our tab with hospital bag suggestions, and an entire section dedicated to all our new moms, including nursing mamas who need support and style for breastfeeding and pumping. This Info & Inspo section comes full circle by adding our Perks Page. Working with some of the finest family and parenting partners helps us in making sure we are here for you the best we can from the beginning of your journey, to post-baby, and then beyond!

As always, keep getting inspired and inspiring us @motherhoodmaternity – we love seeing you in our clothes! #thisisgoingtobefun


MH Blog E&E PartV v1

We are wrapping up our collaboration with Amy Kiefer of Expecting and Empowered this week!  From workouts to making mamahood work, she has been giving us and you a whole lot of information and inspiration. Being a clothing company, we at Motherhood® wanted to learn more about Amy’s fave fashions. As a mom, a nurse, a trainer and a woman who has been through two pregnancies in less than three years… she knows which pieces make maternity and motherhood comfy and stylish. See what she has to say below.

“I love the ease of the nursing camisole with the clip down feature. It is perfect for middle of the night nursing sessions. I’ve lived in it! I wear it as pajamas or for my days that I’m at home. I just throw a zip up over it and I’m all set.”
Clip Down Nursing Cami

“This is an easy staple! It’s so comfortable during pregnancy and it also transitioned so well into the postpartum phase. I found it to be very flattering after birth, covering my 4th trimester belly. I wear this everywhere and always.”
Zip Front Maternity Active Jacket

The following are Amy’s new maternity/ new mom musts from our latest collection of clothing!  The underbelly is one of our more current waistlines, and perfect for post-pregnancy.
Under Belly French Terry Straight Leg Maternity Lounge Pants

Plus, for a workout mama, the sweatshirt dress takes effortless chic to a whole new level. This is one of our favorites for spring too!
Super Soft Maternity Dress


MH Blog E&E Part2 Exercises v2

The workout starts with flexibility movements and then transfers into strength training exercises.

This workout, as well as our comprehensive pregnancy fitness guide, Expecting and Empowered, includes exercises to prevent common aches and pains throughout pregnancy, decrease unnecessary weight gain during pregnancy, ease labor and delivery, expedite postpartum recovery, and most importantly, keep the baby safe.

There are many incorrect, ineffective and unsafe ways to exercise during pregnancy.  It can be frightening for mamas-to-be to wonder if they are harming the baby or themselves while exercising.  This structured workout session and the week-by-week workouts from Expecting and Empowered alleviate this concern. It begins with the week of the positive pregnancy test all the way to week 40 and beyond. Each workout session only takes 30-45 minutes, and it removes all the guess work for women. Additionally, exercise has been proven to boost energy and mood during pregnancy!

WORKOUT (repeat the workout for 3 sets)



SETUP: Start in a side lying position. Bend both knees toward chest.

MOVEMENT: Slowly lower your knees to the left side of your body. Take a deep breath in and as you exhale reach your right arm open until it makes contact with the ground behind you. Hold for 10 breaths. Repeat on other side.

PREGNANCY TIP: This is a great night time stretch!


SETUP: Start on all fours.

MOVEMENT: Move to an inverted V position with your elbows and knees straight. Get your heels as close to the ground as possible, shifting weight into your feet. Set your shoulders by pretending to rotate your hands outward through the ground. A good visual: pretend you are pushing your hands into the ground and rotating the whole arm outward like a screwdriver, but your hands stay in the same place. This should allow you to feel your shoulders turn on. Hold this position, feeling a stretch through your back and legs. Slowly inhale and exhale. Repeat for 10 breaths.

PREGNANCY TIP: Keep your neck relaxed (dangling). Keep your heels as close to the ground as possible.


SETUP: Start on all fours. Left arm is bent bracing you upright while your right arm reaches under it and across your body. Right arm is lying flat on the mat with palm up.

MOVEMENT: Slowly lean forward, as you lean forward draw your right shoulder down toward the mat. At the same time push your right hand into the mat (as if you are following through a back- hand in tennis). Hold for 10 seconds. Switch sides. Repeat for assigned number of repetitions.

PREGNANCY TIP: You want to feel a stretch between your shoulder blade and spine.


SETUP: Start in an upright position. Place left leg behind you in lunge position and right leg on the ground with your knee bent.

MOVEMENT: Keeping your back straight, slowly shift your weight forward. You should feel a stretch in the front of left hip. Hold for 10 seconds. Switch legs. Repeat for assigned number of repetitions.

PREGNANCY TIP: If you tend to get round ligament pain, focus on stretching with breath.


  1. ONE SIDE WEIGHTED SQUATS (DB) x 24 reps (12 with weight on one side, switch)

SETUP: Start in an upright position with your feet shoulder width apart. Place a DB on one shoulder, holding it in place.

MOVEMENT: Squat, bending at your knees and hips. At the bottom of the movement, your knees should be close to a 90-degree angle. Straighten your legs and squeeze your butt at the top of the movement. Repeat for assigned number of repetitions. Switch weight to other side.

PREGNANCY TIP: Make sure you tuck your tailbone underneath you so that your low back is not rounded.

  1. PLIE SQUAT (DB) x 24 reps

SETUP: Start in an upright position with feet in a wide stance, toes pointed outward. Hold onto one DB. Arms hang straight down in front of your body.

MOVEMENT: Squat, bending at your knees and hips. Exhale and squeeze your butt as you return to starting position. Keep your back straight, weight in heels, and do not allow your knees to collapse inward.

  1. TRICEPS EXTENSION (DB) x 15 reps

SETUP: Anchor the resistance band in the top of a doorway. Stand facing away from the door. Take a step out, so that the band is taut. Hold onto the RB with each hand. For DB version, hold onto the end of one DB behind your head with elbows bent.

MOVEMENT: Bend your elbows as you bring your hands near your forehead. Straighten your elbows, pulling against the RB. Slowly return to the starting position. Repeat. For the DB version, straighten elbows.

PREGNANCY TIP: Exhale as you straighten your arms. Keep elbows and ribs from flaring out.

  1. WALL SIT x 60 second hold

SETUP: Find a stable wall. Sit in a squat with your feet slightly wider than shoulder width apart. Head, shoulders and butt should all be touching the wall.

MOVEMENT: Hold position and think about anchoring your feet into the ground.

PREGNANCY TIP: Do not arch your back on the wall. Do not rest your hands on your lap. Add weights to make harder if needed.

  1. BICEP CURLS (DB) x 15 reps

SETUP: Stand in an upright position, holding DBs in both hands. Start with arms downward with palms facing forward.

MOVEMENT: Bend your elbows, lifting DBs toward your shoulders. Pause at the top of the movement. Slowly lower. Repeat.

PREGNANCY TIP: Squeeze shoulder blades, pulling them down and back towards opposite butt cheek.


SETUP: Stand in an upright position, holding DBs in both hands.

MOVEMENT: Bend your elbows, lifting DBs toward your shoulders. Next, rotate hands so your wrists are facing forward. DBs are at shoulder height. Press the DB overhead. Slowly lower back down to starting position. Repeat.

PREGNANCY TIP: Do not shrug your shoulders during motion.


SETUP: Start in an upright position. Hold a DB in each hand with arms hanging in front of you. Palms face you.

MOVEMENT: Keeping your arms straight, raise the DBs to shoulder height. Slowly lower to the starting position. Next, move the DBs to the side of your body with palms facing each other. Keeping your arms straight, raise DBs to the side until they are parallel with the ground and aligned with your shoulders. Repeat.

PREGNANCY TIP: Pull your shoulder blades toward one another during movement.

  1. BENT OVER ROWS (DB) x 15 reps

SETUP: Start in upright position, then hinge forward at the hips. Arms hang towards the floor with a DB in each hand, palms facing you.

MOVEMENT: Pull both arms upward, bending at your elbows. Bring the DBs toward your armpits. At end point of movement, elbows should be aligned with your shoulders. Squeeze your shoulder blades together. Slowly lower. Repeat.

PREGNANCY TIP: Keep your back straight as if someone were pulling the crown of your head (ponytail) upward. Retract your neck.

  1. BENT OVER REVERSE FLYS (DB) x 15 reps

SETUP: Start in an upright position, then hinge forward at the hips. Arms hang toward the floor with a DB in each hand.

MOVEMENT: Pull your arms apart and back until the DBs are aligned with your shoulders. Maintain a very slight bend in the elbows. Focus on elbow drawing toward opposite butt cheeks so you feel a squeeze between your shoulder blades. Caution: do not al- low your shoulders to draw upward towards the ears.

PREGNANCY TIP: Keep your back straight as if someone were pulling the crown of your head (ponytail) upward. Retract your neck. Lower the weight slowly down, fighting gravity

  1. RDL (DB) x 24 reps

SETUP: Begin in an upright position with your feet slightly wider than shoulder width and a DB in each hand. Keep a slight bend in your knees during the movement and keep your back in a straight line.

MOVEMENT: Lean forward, bending at your hips to reach down. Lower the DB down along the front of the thigh and shin. Next, lift back up to standing by engaging your back and thigh muscles. Repeat.

PREGNANCY TIP: You should not feel this in your lower back. You should feel it in your hamstrings.

  1. SIDE LYING LATERAL LEG RAISES x 30 reps each leg

SETUP: Start by lying on your side. Bend your bottom leg, but keep it on the floor. Your top leg is straight.

MOVEMENT: Slowly lift your upper leg toward the ceiling. Your top leg should only lift 6” from neutral. Do not lift it high! Lower it back to the starting position. Repeat for assigned number of repetitions. Switch to other leg.

PREGNANCY TIP: Keep your hip, knee, and ankle in one line. Do not allow your hips to roll backward or forward during the exercise. You should feel a deep burn in the hip.




MH Blog E&E IntroPart2 v1

We’re back for day two of our blogger edit with Amy Kiefer. Check out our last post to learn all about her and read on to find out about her fitness program designed specifically for mamas-to-be, Expecting and Empowered. And get excited – next week we jump into a pre-natal workout routine!


Motherhood: What led you and your sister to start Expecting and Empowered?

Amy: Expecting and Empowered is our passion project.  There were so many women around us asking, “What can I do during pregnancy? What is safe?” We knew smart women who would believe the old lies that working out can cause a miscarriage. We also saw people doing dangerous things to the other extreme and not making proper pregnancy modifications. We knew that together we had the knowledge, experience and drive to produce something really special. My sister Krystle holds a doctorate in physical therapy and has taken specialty courses in obstetrics and pelvic floor health. As a personal trainer and nurse myself, we just knew we had all the tools and resources to make the best pregnancy guide possible.

I called her one day on my way home from the gym and pitched her the idea. It was easier than I thought to get her on board and we just started working! Little did we know how much work it would be, but we are thankful our business baby was born in October.

Motherhood: How does your program work and how does it differ from any traditional fitness regimen? What makes it pregnancy-friendly?

Amy: Expecting and Empowered is an instantly downloadable PDF. A really fun detail is that we were both pregnant during the creation, so we were able to model for our own guide! You will see me in my first and second trimester and Krystle as the third trimester model. Our pregnancy guide consists of three guided days of pelvic floor, flexibility and strength training exercises. There is a lower body day, upper body day and full body day. We also suggest two days of cardiovascular training and give you our recommendations for those days. All in all, we are hoping women get five days of exercises in a week to reap all the benefits.

Expecting and Empowered makes all the proper pregnancy modifications when necessary. For example, women should not be on their backs for an extended amount of time after the first trimester. Women should not be doing planks after the first trimester. Women should not be doing unilateral movements (lunges) later in pregnancy. E and E (as we affectionately call Expecting and Empowered) makes it easy, because we have only safe workouts ready to go for women. Because Krystle is a women’s health physical therapist, one element that makes our guide very unique is having an emphasis placed on pelvic floor health. This under-talked about subject can mean big issues postpartum for women, including incontinence and inability to return to a normal sex life. Krystle is incredibly passionate about preventative health and helping women avoid these common issues, so there are pelvic floor exercises included in every single day of the guide.

Motherhood: Beyond the actual exercises, what kind of community are you hoping to build?

Amy: So glad you asked, because this has been a favorite part of our business. When we were dreaming up this business, this was a pillar of it. We knew we wanted a place where women could connect and share experiences. We created a private Facebook group for customers. The women have made it their own! They share everything from positive pregnancy tests (some women start E and E before conception) to recipes, to energy tips, to morning sickness advice. It is a really awesome thing to be a part of and I look forward to meeting and cheering on more women. 

Motherhood: It’s hard staying motivated to work out. What is some advice you would give to women who want to work out while pregnant? And maybe more importantly, post-partum when time and energy is even harder to find?

Amy: I love this question! It is counterintuitive, but working out gives you a huge boost in energy and mood. One of my very favorite experiences as a personal trainer was to see someone START a workout journey and quickly become hooked and excited. At first, they were dragging themselves to the gym, but once they established a routine and experienced the positive benefits…they became hooked. I was able to see their confidence, fitness and dedication soar.

Take it slow postpartum! You are not supposed to be able to jump right back into it and most of your energy will go toward taking care of your newborn and recovering yourself. When you are a little bit further out, you can return to a regular fitness routine. The Expecting and Empowered postpartum guide that is currently being created really picks up at six weeks postpartum. Prior to that, we are just giving women exercises that will help them heal.

Motherhood: Since it is the first week of January, we can’t let you go without asking if you have any resolutions for 2018?

Amy: I am not a huge resolution gal, rather I love to continuously work on improvement. Most of the audiobooks and podcasts I listen to would fall into the self-improvement and positivity category. That way, I am always inspired.

Expecting and Empowered will launch a postpartum guide early this year. We are excited because we know that women have a lot of questions and make mistakes in this period. Krystle and I are excited to give women a guide that shows them how to safely return to a place where they are comfortable. Essentially, we will have women covered the whole way through their mamahood journey.

Stay tuned all month for specific workout tips and tricks from Amy! And as always, show us your 2018 workout goals with #thisisgoingtobefun @motherhoodmaternity – Happy New You!




MH Blog E&E IntroPart1 v1

To kick off 2018, we’ve partnered with full-time mama and co-founder of Expecting and Empowered, Amy Kiefer. With years of fitness training under her belt, Amy and her sister saw a lack of exercise programs dedicated to expecting and new moms. Seeing a need in the market to cater to and empower women during a physically and emotionally challenging time, they decided to answer the call themselves! We can’t think of a more perfect fit than Amy to guide our Motherhood mamas on a fitness journey this month. We’ll be coming to you with perinatal workouts, activewear and new mom/nursing style posts, Facebook live interviews and much more! To start, read on to find out how Amy balances this crazy life we call motherhood!


Motherhood: Congratulations; we heard you just had your baby! Tell us a little about yourself. Where are you from and what do you do?

Amy: Thank you and first let me say that I am really honored to be January’s featured contributor for Motherhood Maternity. My husband Drew and I just welcomed our second little boy, Trey, on November 11th. Maxwell, our firstborn, was seventeen and a half months old when Trey arrived. Our hearts and hands are full.

I was born and raised in Pewaukee, Wisconsin. I moved around a little bit after college, but landed in Madison, Wisconsin. My husband and I absolutely love it here and enjoy raising our babies in this beautiful Midwestern city. I work at the Carbone Cancer Center, one of the University of Wisconsin Hospitals and Clinics. I am a registered nurse and work three days a week. I also launched a pregnancy fitness business with my sister called Expecting and Empowered. Finally, I blog about mamahood, positivity and fitness over at

Motherhood: What inspired your fitness journey? What road(s) did you take to pursue your passion?

Amy: I grew up playing outside and participating in sports. In high school I became interested in improving my performance through nutrition and strength training. Additionally, I wanted to help other people become healthier. That led me to pursue a degree in exercise science at the University of Wisconsin-La Crosse, where I also ran cross country and track. After graduating, I worked as a personal trainer in Chicago for 2 years.

While training clients one-on-one, I noticed that there were a lot of women that needed guidance through pregnancy. I decided to take a specialty course in perinatal fitness (fitness before, during and after pregnancy) through a company called Healthy Moms. There I learned an enormous amount about what women go through during their pregnancy and postpartum journey. My mind was pretty blown, and I wanted to help spread the knowledge to expecting mamas.

Motherhood: As a nurse, mom and blogger… can you walk us through a “typical” day?

Amy: I will return to my nursing job in February from my maternity leave. First, I will run through what a typical two-parent work day looks like in our household. My husband wakes up at 4:30am to workout. I wake up as he is leaving for the gym at 5am. I work on my blog or business until one of our little ones wakes up. We have learned to get ourselves as ready as possible the night before including packing pumping parts, setting our clothes out and making lunches. We get both the little guys ready for daycare. My husband does daycare drop off because it works better with his schedule. I LOVE my nursing job, but I work at a busy, busy clinic. I make sure I get two pump breaks in, no matter how busy the day is.

After work, we all meet back at home. It is really important to Drew and I that we all eat dinner together. Sometimes we both have a baby in our lap, but it is our time to connect as a family. Next is bath time. Our very favorite part of the day is from 7-8pm because our toddler Max is in the best mood ever and we all play until it is his bedtime. I take the nighttime workout slot and will head straight into the basement to do that once Max is down. This really works to de-stress me and boost my mood before bed. Blogging and managing Expecting and Empowered are squeezed somewhere in all that too. If everyone is well fed, loved and alive at the end of the day I consider it a great success. If they nap at the same time, that is my window to work on my blog or business.

Motherhood: Can you tell us a little bit about how you fit fitness into your daily life – before kids, after your first child and now with your second?

Amy: Before children, I figured out the time that worked best for me and STUCK to it. When I was a nightshift nurse, working out when I first woke up worked best. “Morning” to a nightshift nurse is in the afternoon. I thought of it as a non-negotiable meeting with myself and was disciplined about sticking to my plan.

After we had our first babe Maxwell, we quickly learned that we had to be more flexible

Here are some of my suggestions for working out after becoming first time parents:

  1. I have had stretches of morning workouts, naptime workouts and after bedtime workouts, instead of nixing it from my schedule.
  2. If you are using naptime, workout as soon as you put the little person down. This way, you are more likely to be able to get it in and not be interrupted.

After our second baby, it seems easiest for me to work out after toddler bedtime. This means I am heading to the basement at 8pm. I am the type of gal that can go to sleep right after working out and showering. I always tell myself I am better for getting it in and it always rings true.


Stay tuned tomorrow to find out more about Amy’s fitness program designed specifically for moms-to-be and new moms!  Tell us [and show us] how you work out with #thisisgoingtobefun @motherhoodmaternity.



MH Blog MerryMoms 2017 v1

We want to see how you celebrate EVERYTHING this season!



Click here for more details.


MH Friends&Family Blog Part2 v1

Welcome back to our family affair shopping trip. Remember Jamie, pregnant with a boy, and Kristin, expecting a little girl? Their dressing rooms were filled to the brim, so we wanted to share a few more of their favorite finds.  Keep reading to learn more about these sisters who are due a little over four weeks apart!

As we learned from the last post, both ladies have careers that keep them on their toes, literally. As a teacher, Jamie said she looks for styles that keep her covered and comfortable. For that reason, she chose our Babydoll Sweater Tunic; the longer plaid bottom sold her.  Kristin has to stick with a dark palette at the salon, which is why she paired the Bell Sleeve Peplum Top in Pinot Noir with a pair of our black maternity pants. She chose a shirt with movement, since her job requires her to lift her arms all day.  She also prefers the Secret Fit Belly panel saying, “The last thing a pregnant person wants to do is continuously pull her pants up!

For relaxing at home, both Jamie and Kristin mentioned staying in with their husbands and dogs. They shopped for comfortable clothing that still looks put together, because they have their families in and out, always visiting. We loved Jamie in the Poncho Maternity Top and Fair Isle Leggings, so much we bought one of each and are not pregnant (lucky for us, the leggings are underbelly!) Kristin looks equally amazing in the our Side-Ruched Maternity Tee in Egrat and our classic leggings. They actually both ended up choosing plaid at the end of the day, so we snapped a picture. We ❤ it too ladies.

Before we sent the girls off with their bags filled and shopping lists checked off, we asked them about their baby showers. Kristin is having a shower themed after The Lion King with Simba and Nala as the stars… besides her and baby girl of course.

While Jamie is helping to plan her “woodland animals” theme to match the nursery. She’s thinking a neutral palette, mason jars and pinecones as décor.  Congratulations to both Kristin and Jamie and thank you both again.

Now, let us see how you and your family shop together – #thisisgoingtobefun @motherhoodmaternity see you there!


MH Friends&Family Blog Part1 v2

Jamie and Kristin are two real-life sisters due less than 5 weeks apart! They let us tag along on their latest shopping trip as they chose styles for the holidays and every day.

We were curious about what being pregnant for the first time together has been like, and not so shockingly their answers were pretty similar:

Kristin:  “My sister is 4 weeks behind me so I obviously am experiencing things first; she keeps saying, ‘that didn’t happen to me’, so I keep telling her to wait 4 weeks. Now our joke is, ‘It’s been over 4 weeks and I’m still waiting’… just goes to show every pregnancy is different.”

Jamie “I love being pregnant with Kristin. I tend to worry about everything, and I am not good with needles or doctors in general. It has been so comforting to know what to expect at every visit because we go to the same doctor, and are 4 weeks apart! I call her and ask her questions before each of my appointments.”

Both girls are from New Jersey, so the fall and winter seasons get pretty chilly. Kristin is wearing our Quilted Puffer Maternity Coat in Olive over the Cowl Neck Maternity Sweater, while Jamie is in our Waist-Tie Wool Maternity Coat in Grey on top of the Button-Detailed Striped Sweater.  Both are rocking their favorite pair of maternity jeans from Motherhood.

We got right into talking about the holidays. Since this is their first time being pregnant during the season, they were excited to shop both day and night looks. They plan to spend Christmas together; both were immediately drawn to our holiday graphic tees for that reason.  Jamie said, “I usually wear comfortable clothes on Christmas, so I will not be breaking from that tradition now that I am pregnant.” In fact, Kristin ended up getting the “We’re Adding a Turkey to Our Table” Maternity Tee too and plans to wear it on Thanksgiving!

For their last holiday without babies, they wanted to go out glowing! Jamie found our Lace Green Bell Sleeve Dress perfect for this time of year.  Kristin got the black Cold Shoulder Dress, because she can wear it to her work party too!

Stay tuned for more favorite looks from this cute pair of sisters next week! And we’d love to see how you make shopping a family affair! Make sure you snap some pics in our store and #thisisgoingtobefun @motherhoodmaternity so we can see!

And bonus: go with your friends and family from Thursday, November 16th through Sunday, November 19th to get 25% off your order for our Friends & Family Event with code. Text MHFRIENDS to 34104 to receive your code*

*Offer valid 11/16-11/19. Up to 12 autodialed marketing text messages/month and promotional emails. Standard messaging and data rates may apply. Consent not required to buy goods or services. Text STOP to 34104 to cancel. Text HELP for help.




MH Blog FF Agata DateNight v3

Let’s meet the first of our wonderful co-workers who is helping show off the five fundamentals worn five ways. This beauty and her bump are representing date night!

Who: Agata Reyes, VP of Strategic Partnerships

What: trimester are you in? 2nd trimester! I’m due December 20th and although we have a name picked out, I won’t tell anyone just yet, because I like it and don’t want any negative judgements haha.

Wear: Secret Fit Belly Skinny Black Ankle Jeggings  –BumpStart Tee  – Faux Leather Maternity Jacket

When: I also can wear them to work if we aren’t meeting with external vendors, partners or clients.

Why: I cannot imagine going through pregnancy without good stretchy maternity jeans. I am guilty of having four pairs now… black, white, grey and classic dark blue. (Hopefully my husband isn’t reading this!) Anyway, I plan on wearing them for a while after the baby too. I need to be realistic, because as much as I’d love to jump back into my old jeans, I may not. That’s what all my new mom friends tell me.  And, of course you need shirts; I like a simple t-shirt in the same colors as my jeans! But currently, I am into stripes too- there’s something fun about horizontal stripes on a pregnant belly.



We’re excited to announce that we partnered with Touch by Alyssa Milano, and will be offering its officially licensed NFL tee-shirts and long-sleeve shirts featuring NFL team colors just for moms-to-be!

Actress, mom of two, and a huge New York Giants fan, Alyssa catered her line of NFL tops especially for expecting moms so they can cheer on their favorite teams in style. “Who knew that being pregnant twice could spur a fabulous business idea? Being such a huge sports fan I wanted to show my team pride during my pregnancies…and there was nothing cool and fashionable to buy,” says Alyssa. “So, I decided to create a new collection within my Touch Brand specifically for ladies like me.  And, I am super excited to now be partnering with Motherhood Maternity to sell the collection.”

With four styles to choose from, you can show your team spirit while staying comfortable, whether at a game or watching from the couch. Kick off football season in style and shop these comfortable and soft tops here. Make sure to show us how you sport your pride with the hashtag #thisisgoingtobefun! Who are you rooting for?

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