EAT LOCAL – PHILADELPHIA

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A few co-workers and I did something BIG last Friday. We were a part of the Global Big Latch On Event hosted in Philadelphia! The goal was that at the same time across the globe breastfeeding moms feed their babies to unite, to raise awareness, and to normalize breastfeeding.

The Maternity Care Coalition hosted the Philadelphia meetup and said, “This was a true team effort and it all translated into a beautiful event with a total of 131 event participants, including community partners representing 21 organizations and companies. During the Big Latch On at 11:00am, synchronized with moms and babies all over the world, 28 moms latched their babies in Franklin Square. It was truly inspiring to see the room completely filled with mamas and babies! Breastfeeding families and partners alike expressed their enthusiasm and joy for this event.”

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We set up right in front of the carousel. Fun fact, Philly apparently has a rich history in carousel making. Anyway, we were there to support the mamas, nursing and not, by providing bra fittings from our in-house specialist Alicia, gifting a free seamless maternity bra (not to brag, but it’s a best-selling, 5-star rated, award-winning bra), handing out our new “All Boobs Are Good Boobs” totes, and making sure everyone was hydrated for the latch on! The totes are an in-store only gift with purchase, so make sure you head to your local store this month if you want to snatch one up.

I was super excited because I got to try out the Willow Pump that was gifted to us for a shoot. I just slipped that baby into my own seamless bra and went about my business. Thank you very much to the hidden zippers on my shirt! I also munched on lactation cookies, because why not? Oats are healthy, and mama must eat! [Keep tuning in because one of our weekly Real Mom videos is all about making sure breastfeeding and postpartum women in general are continuing to take care of themselves.] How was that for a segue?

The pictures speak louder than any word I can write, so I leave you with some of our favorite images from the day. That is our team wearing our new boob shirts, me in the Eat Local nursing top, and some of the mamas we were so happy to meet. A lot of these women took the day off from work to be there with their kids. It was a hot one, so the 28 nursing moms were able to sit and do the latch on in an air-conditioned pavilion. This was really helpful for those who needed to store their milk [like me], so that it didn’t spoil in the sun. So many of the women were local and just wanted to see what their neighborhood had to offer, from healthcare, to mom groups, to nursing merchandise. Moms were encouraged to breastfeed in the park; there was food to keep everyone healthy and happy, and lots of support. We watched a couple little ones while their mamas got measured! There are such amazing communities out there with people who understand you; I was thrilled to know I am so close to one.

Throughout the rest of August, besides the videos, you can expect a new segment called Monthly Cravings, which will cover recipes, mocktails and style suggestions. There will be an interview with a lactation consultant and so much more that we hope resonates with you!  Let us know if you went to a Latch On Event or how you celebrated, acknowledged or even just posted about World Breastfeeding Week. @motherhoodmaternity #mymomtruths – See you there! – Daina

THE BRA WISH LIST

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They are the foundations of fashion. They are your support system. They are the beautiful basics. They are the first layer of lovely. They are here to lift you up. Has the point been driven home yet? Bras may not always be at the top of your wish list, but we are here to help remind you that they should be!

We have brought you a shopping guide for baby, and now we bring you lingerie for days. To make this easier for you, see below to shop our top categories of maternity bras. Oh, and in case you didn’t realize: our maternity bras ARE nursing bras. Whether they feature clip-down straps, pullover fronts, or lift-up access… they were made to go maternity to eternity.

To learn more about our 6 most popular styles of support: full coverage, strapless, racerback, seamless, sleep and sport click here. To read even more about the best-selling, award-winning, 5-star rated seamless bra click here. And to shop all styles, see below.

Wireless Maternity/Nursing Bras

Sleep Maternity/Nursing Bras

Seamless Maternity/Nursing Bras

Full Coverage Maternity/Nursing Bras

Demi Maternity/Nursing Bras

Sport Maternity/Nursing Bras

Strapless Maternity/Nursing Bras

THE BRA SHOP

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Here at Motherhood® Maternity we suggest always having at least four maternity bras in your rotation, which is why we have our running promotion of buy 3, get the 4th free style. This way, you have different comfort options, always on hand if the rest are in the hamper, and then one to sleep in too. Above are our six styles of support that will you get through the next nine months and beyond, because our maternity bras ARE nursing bras.

We always get the question of when to start bra shopping. The answer is as early as you see your breasts change, which can be as soon as you find out you’re pregnant. Breasts are usually the first body part to grow… even before the belly! Our bras are designed to grow as you do.

Our full coverage style is the made for maternity tees and tops. Featuring an underwire, it does provide lift and support, while giving you the coverage you crave as the girls continue to grow! Similar in lift and support, the strapless maternity bra makes dressing easy and without worry. It will stay put and comes with detachable/re-attachable bra straps that can be made into a cross-back style too.

Our racerback maternity bras are one of the most loved styles. They are stretchy and super comfortable, plus they feature the slimmer cross back that looks amazing with workout wear. We love (and our customers love) the lacy ones, especially under a loose tee for a daringly cute look. Need something a little stronger and supportive for working out? We have maternity sport bras that keep you feeling secure as you get your sweat sesh on.

And now for our two most popular bras: the seamless bra and the maternity sleep bra! The seamless bra is award-winning, has over 500 5-star reviews and is top-rated across the board. Why? Well, it is truly wireless and of course seamless, so it looks and feels amazing under any top or dress. The ruching in the middle doesn’t allow for the dreaded uni-boob, providing separation and light support. It comes in two silhouettes: demi/regular coverage and full coverage, as well as in plus sizing 1X-3X.

The sleep bra, also known as our wrap bra, is the one dreams are made of. Super soft and slightly supportive, you won’t feel constrained in the middle of the night… or day. Unlike our clip-down nursing feature, our sleep bra effortlessly pulls over for feeding and pumping. Don’t sleep on this style; it’s a favorite for a reason!

 

LEGGINGS FOR LOUNGING

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We bet if you take a poll of the MUST HAVE STYLES for pregnancy, our customers are bound to have leggings on their list. They are one of our Five FUNdamental pieces, plus they are our most popular pants. Yes… pants! From classic black to patterned and colored, we have your maternity leggings for lounging – or really for anything and for anywhere.

Let’s begin with our Secret Fit Belly® black leggings. Obviously black goes with everything! This maternity pair is crafted from super soft cotton and stretchy spandex to ensure a comfortable feel and fit all three trimesters.

We encourage our mamas to love them post bump too, since they will help ease you back into your pre-pregnancy body and are soft on c-section cuts/scars and overworked abdomens. You’ll love these so much, that you’ll want them in every color including grey, navy and burgundy, which is also shown above.

Now let’s get fun with these style staples. Try a legging with personality and pattern. The black and white fairisle maternity leggings are what your sweaters need. They take an easy outfit up a notch. They remind us of warm and cozy moments around a fire, on the couch, cuddling with loved ones, a good book and a cup of tea. They are what your winter wardrobe wants.

And our last featured maternity legging is textured and while the other print makes fashion fun, this one makes your outfit elevated. They have an elegance to them that we can see in the office and out on the town. Add a maternity button up or blouse for that perfect blend of professional and comfortable.

 

HOSPITAL BAG CHECK LIST

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There are so many things you have to think about when pregnant, and the one we always get questions about is what to pack in your hospital bag! We suggest having your bag packed by at least week 35 and using your diaper bag as your hospital bag! Here’s a quick list of essentials:

  1. Labor and Delivery Gown
  2. Nursing Top
  3. Cozy Socks
  4. Diaper Bag
  5. Baby Book
  6. Nursing Pads
  7. Nursing Hoodie
  8. Pajamas

And don’t forget your nursing bras and underwear! Stop by our new mom shop for everything else you may want to toss in your bag. Happy packing ladies!

NURSING SOLUTIONS

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Being that our name is Motherhood Maternity, we want to continue to support you beyond delivery! Nursing and pumping moms need a place to shop, because the 4th trimester is very real. We know that getting “back to your pre-pregnancy size” isn’t as easy as Hollywood makes it look, and we also know that going back to work after maternity leave often means investing in a new wardrobe. We’ve listened to your needs and specifically designed a line to meet them.

First and foremost, our maternity bras are nursing bras, so you can continue to love the ones you bought during pregnancy into parenthood. Most of our bras feature the clip-down feature, but our beloved sleep styles have a pullover or lift-up style. Our 5-star, customer favorite, top-rated, award winning seamless bra has the clip down style and is perfect for sensitive postpartum breasts.

We have expanded past just our assortment of nursing camis, even though they are still one the most-loved pieces. We know our customers are hard-working women who need nursing styles that work just as hard as they do. From a pretty printed nursing dress, to sweaters and sweatshirts… we have updated the ways in which to gain easier access. Gone are the days of stripping down in a pumping room. With size-zippers, button down or up tops, lift overs, clips and pull downs… whatever way you find it best for breast, we have it.

Every top needs a bottom, so we encourage you to complete your new mom look with our postpartum pants from our exclusive BounceBack Collection. There are two types of compression panels to help ease you back into fitted clothing. Unlike girdles or tight belts, these panels are stretchy and help aid in stomach retention after birth. They provide a smooth and seamless finish under clothing without the pain of too tight pants. This is how we go past nursing solutions and into new mom solutions! Congratulations new moms and all moms-to-be.

DENIM DAY TO NIGHT

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You need a pair of maternity jeans that work as hard as you do, because who’s busier than a mama-to-be? Our denim is made to effortlessly work from day to night, keeping you comfortable and in style AM to PM. Follow along with our busy mama!

Wake up with an early morning walk for you or your favorite pet! They say to keep moving mama, and our featured pair of maternity jeans [the ankle jeggings in a dark wash] is sure to get you going. The cotton construction and superior stretch give them smooth support for your growing bump. They are complete with our patented panel, the Secret Fit Belly®, which leaves a seamless finish under any top, like our striped French terry maternity hoodie – perfect for those fall mornings.

Whether you clock in to the office or log in from your couch… jeans look polished with a maternity blouse that ties the look together. Add your own accessories for that professional touch.

Meeting friends or grabbing a bite with your S.O. after the job is done? Have no fear… these jeans are still here! Simply change out your work shirt with a bright flutter sleeve maternity top for a fun take on the night. Slip on some cute shoes, grab that bite to eat and feel amazing knowing that belly band will grow with you!

Work is over, dinner is done and the TV is calling for you. Binge your fave in your fave. The jegging feels as soft as a legging, and looks even cuter with a graphic sweatshirt maternity tee and fuzzy slippers for cozy toes. It’s okay if you fall to sleep in your jeans… we don’t judge! Want another pair of maternity jeans to take you morning to evening [or the next morning]? Find yours here!

 

KNIT BAR

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You have your new favorite pair of maternity jeans, but now you need to top off your look! The style staple that every mama-to-be needs in her maternity closet is the most loved side-ruched tee.

Fall in love with the elbow sleeve style, which makes the perfect transition from summer to autumn. The stretch, the fit, the way it grows with you… there is no wrong way to layer it into your wardrobe, from month one through nine. Let’s break down the newest pieces that are perfect for pregnancy!

Florals are still in full bloom, but they are deeper and crisper than the shades of spring. The navy floral is bursting with blue buds, while the pink floral has shades of earthy spices. The black floral is petaled with mossy green leaves and macro florets.

Stripes are pretty much a neutral at this point.  They too get the fall refresh with a bold navy and gold, as well as a more subtle oat and faded pink. They look amazing under a blazer or maternity cardi for a cool contrast.

Basic is far from a bad thing! Sometimes a girl just needs a plain white and black maternity tee! Of course, choice is the spice of life, so we think filling your drawers with chalk pink, allure blue, pomegranate red, and forest night green is also the way to go.

Stocking up on the essentials is always a good thing. They are the first step of fashion! Want more options? Try these beautiful basics in short sleeve, long sleeve and sleeveless too.

JEANIOUS TIPS: HOW TO FIND YOUR FIT

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Denim. It’s the sartorial equivalent of a best friend—and the first thing to be relegated to the “pre-pregnancy” pile once you start showing. Enter the maternity jean. Finding a perfect pair is a daunting task. Will they feel restrictive? Can a pair that fits in month 5, still fit in month 9? Will they look like, eek, maternity jeans? Our responses, respectively: No, yes, and absolutely not! Allow us to break it down so you can be united with your denim soulmate.

CHOOSE YOUR WAISTBAND

Secret Fit Belly: Our trademarked soft and stretchy waistband can be pulled all the way over the bump or folded down to sit under it; its versatility and seamless finish makes it our most popular option. The panel is designed with incredible stretch and recover to accommodate all stages, so no worrying about whether that supportive fit at week 26 will still be supportive at week 40.

Side-Panels: This is the most discreet option as durable side elastics are barely noticeable even if someone gets a glimpse of your waistband. Its subtlety makes it a favorite—especially for women who want to keep wearing them through the fourth trimester (to which we, of course, say “do it!”).

Under Belly Waistband: This soft waistband features a no-slip fit without an extra layer of fabric—ideal if you’re going to be wearing them in warmer months and post-partum.

CHOOSE YOUR CUT

Skinny: Our signature fit, beloved for its versatility. If you lived in skinny jeans before you became pregnant, these are about to become your standbys. Bonus: Choose from regular, petite or tall lengths.

Shop Stretch Skinny with Secret Fit Belly.
Shop Skinny with Side Panels.
Shop Skinny with Under Belly Band.

Stretch Straight: A classic cut that can be worn cuffed or not—your call. Totally timeless, this features a slim (but not skinny) leg.

Shop Stretch Straight with Secret Fit Belly.

Stretch Bootcut: This throwback-style is back in a big way, and we think it’s perfect for waking up pregnancy wardrobe.

Shop Stretch Bootcut with Secret Fit Belly.

Still unsure? Give a few a try.

BUMPSTART STARTER KIT

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We are so excited to launch our BumpStart 4-Piece Starter Set!

Our sales associates often field questions from customers about when to start shopping and what to buy early in their pregnancies. We took this feedback and created a one-stop maternity shopping solution for you: the BumpStart 4-Piece Starter Set. Four classic pieces in basic black – the perfect foundation for the next nine months!

Our classic and comfortable BumpStart maternity tee and tank feature side-ruching. They will be your go-tos from barely showing to full blown bump.

Our side-ruched maternity dress has 3/4th sleeves and hits just above-the-knee for any-season styling. Play around with jewelry and shoes, or add a light layer when the weather starts to cool.

No kit would be complete without every mom-to-be’s favorite: the maternity legging. The BumpStart pair has an underbelly waistline, made from cotton and lightweight jersey knit. They are breathable and versatile.

Now that you’ve got your foundation, play around with other pieces like maternity blouses and button ups to layer on and create your very own pregnancy style.

Your maternity wardrobe starters are ready for you and already in the bag! Begin with BumpStart.

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