MH BLOG Mimi Monday One 2018 v1

If you haven’t met MiMi yet, now is the time to read between the lines. The exclusive collection launched last week and Head Designer, Lisa Drake, took us through her design process. Inspired by the clean, modern landscapes of Marseilles, it’s not ironic that both vertical and horizontal lines found their way into the capsule. What is more French than a classic stripe?

When it comes to MiMi, it’s all in the details. Subtle feminine touches like ruffles, peeps of unexpected skin and multi-dimensional shirting, are the things that the MiMi girl had been missing. These pieces integrate into any woman’s wardrobe, without making you feel like you’re wearing traditional maternity. Stripes always complement denim. The classic designs layer over and under other pieces; they even move seamlessly in and out of pregnancy. They are versatility on a budget.

Make the leap to maternity; we promise it’s not what you expect. Show us how you wear MiMi @MiMiMaternity #MiMiMaMa #MiMiOnMe

Shop the feature:

Open Front Cardigan
Side Ruched Tee
Side Panel Skinny Jeans
Ruffle Sleeve Shirt
Kick Flare Crop Jeans


MH BLOG Info&Inspo 2018 v2

We always say that we want to be your source for all things maternity, so we put our money where our mouth is and created an Info & Inspo tab on our website. Go to, then look to the right on the top navigation… there she is: the tab that ends all tabs (when it comes to pregnancy styling, sizing and surmising!)

What to expect? There are the answers to your questions concerning what and when to buy for your maternity wardrobe, what makes us the experts in pregnancy fashion, and other burning inquiries about dressing the bump.

We feature and highlight our monthly Style Guide, Wear Now and After campaign, and the Five Fundamental fashions to help you get started with shopping for all your new curves. This is the one time in your life that redoing your closet is necessary; so, it’s all the fun without any of the guilt!

We included our Trimester Checklist to keep your shopping priorities easy and efficient, as well as the Maternity Fit Guide showcasing the fit and function of how our pieces work through all trimesters, even into motherhood. It includes different pant styles, tops, dresses, and how to do a bra fitting at home. (But remember, bra and bump fittings are always free in your store too!)

We completed our tab with hospital bag suggestions, and an entire section dedicated to all our new moms, including nursing mamas who need support and style for breastfeeding and pumping. This Info & Inspo section comes full circle by adding our Perks Page. Working with some of the finest family and parenting partners helps us in making sure we are here for you the best we can from the beginning of your journey, to post-baby, and then beyond!

As always, keep getting inspired and inspiring us @motherhoodmaternity – we love seeing you in our clothes! #thisisgoingtobefun


MH BLOG Love&Lingerie 2018 v1

You know the saying when you look good, you feel good? Lingerie is not always about being racy, instead, it should be more about being feminine, floral and lacy.  With comfortable, practical AND pretty underwear that overachieves, anything might just feel possible.

Sometimes the basics get overlooked, but we really have the prettiest pregnancy panties. From prints to lace trim, stripes to hearts, ones from Jessica Simpson for Motherhood® Maternity, polka dots and animal print… there’s a style you’ll want to start your day off wearing.

Don’t forget bras. Our maternity bras are nursing bras, so they last from now to new mom.  The gorgeous racerback sleep bra pulls down for nursing with a wrap front that offers light support.  However, there are so many styles: full coverage, demi, wireless, underwire, sports, strapless and plus size too! With our always-running buy three, get the fourth free savings, you can fill your drawers with something lacey, something solid, something sporty and something for every day. These are just some reasons why we love our lingerie.



MH BLOG TrimesterResolutuions v3

Chances are that first trimester exhaustion is just starting to hit, so now is the time to be good to yourself, relax and get serious about binge watching! Once baby comes, you may not have as much time to yourself, so enjoy it while you’ve got it. Whether it’s shows that make you laugh or cry or both, you’ll want to cozy on up on the couch… or in bed.

When watching Full House and Gilmore Girls marathons, get your big mug of decaf coffee out and pair it with the smoothest maternity leggings and an oversized maternity sweater for all those lessons from dad, and those fast talking, mother-daughter moments.

Maybe you haven’t been feeling so well (we recommend Preggie Pop Drops – you’ll thank us) and laughter is the best medicine, so try binging a comedy. Friends, Blackish, The Office… all are even funnier in a shirt that adds some humor, like one of our maternity graphic tees.

Or all you need is a good cry. Don’t skip the drama, embrace it with old school Grey’s Anatomy episodes (Denny, we miss you!) Or, get into This Is Us, because what have you been waiting for?

You are showing, but are you glowing? Take some time to yourself this trimester, because this is when everything happens. From your baby shower and gender reveal, to your babymoon, to itchy skin and backaches… there’s a lot to expect when expecting. So, calm down and breathe. Maybe, try a little yoga.

Our friends at Fit Pregnancy have an easy-to-follow yoga guide with moves accommodating women per trimester. To give you a taste of where to start, “Do the program in the order listed at least 3 times per week. On non-yoga days, include other activities such as walking or swimming. Choose the variation of each pose that’s most appropriate for you based on your fitness level, flexibility, strength, trimester and familiarity with yoga. Hold each pose for 5 smooth, controlled breaths. If any of the poses becomes uncomfortable, stop.”

If this is the year you’re going to be one fit mama-to-be or new mom, delve deeper and keep following us, because later this week and throughout the month we are collaborating with Amy Kiefer of Expecting and Empowered. Come back to check as she helps us workout while pregnant, after birth, and look good doing it with a little help from Motherhood Maternity!

Now that you’ve stretched it out wearing something from our maternity active collection, get ready to relax. Snuggle up in one of our maternity and nursing nightgown and robe sets, lather yourself with safe skincare and prepare to Netflix and chill. It’s okay, resolutions can roll over.

This one is easy, uncomplicated, efficient. Shop our maternity sleepwear. Feel better knowing it’s also nursing sleepwear. Wear and love our sleepwear.

Hello new mama! We know tri means three, but the fourth trimester is real- welcome to it. Try our nursing styles and bras, post-pregnancy pants from our BounceBack Collection, and all of our nursing essentials, like balms, for making the transition smoother in more ways than one!


MH BLOG TrimesterResolutuions v3

Every maternity wardrobe needs these style staples. We call ours BumpStart™, because as their name suggests, they’re the perfect start for bumped-up and beautiful basics.

Our BumpStart tops come in packs of two, all made with soft, cozy cotton or modal and stretchy side-ruche spandex for a fit that lasts from just-showing to about-to-pop. We have them in maternity tanks, maternity tees, and also with long sleeves.  They all feature a classic scoop neck.

Our BumpStart™ Collection keeps it stylishly simple with solid colors like black, grey and white, as well as variations of white or black stripes. We just added brights like blue and pink to the mix, because basic doesn’t mean boring!

These pregnancy pieces are always top-rated by expecting mamas due to their luxurious feel and fit. We love how easy they can be layered, and are lightweight enough to be seasonless, yet strong enough to be worn trimester after trimester.



Here at Motherhood, we really love you, our loyal customer! We always take your comments and concerns into account and are always looking out for you! For instance, did you know that ALL of our bras have nursing function built in? They might be your most practical pregnancy purchase yet! Stock up on the support you need now, then continue to wear them after baby is born. All moms can benefit from keeping these in their arsenal.

We realize that fit and comfort is key during your pregnancy, which is why we have sleep bras, sports bras, demi bras, seamless bras, t-shirt bras and more styles to smooth you, lift you and ease you through. The clip-down, pull-up and pull-over breastfeeding features are of course clutch for new moms who nurse or pump, but let’s be honest… your breasts may remain fuller during that “4th trimester” too. You are going to be grabbing for your “maternity” bras more than you realize for their comfort and roominess, to accommodate post-partum changes.

And the best news? They just happen to be on sale when you buy 3, get the 4th free! Find the four you love, then tell us how they are your support system using #thisisgoingtobefun @motherhoodmaternity.


Nine months you're out

…but you can get emotional if your baby announcement takes place on a diamond and you’re hitting style out of the park in our “Nine Months You’re Out” tee! You can find this on the back of many of our MLB materni-tees.

Jennifer Broyles, fitness coach, mama and Motherhood customer shows us just how cute baseball can be. (Jennifer, we’re a FAN of yours too!)

Jennifer tells us, “Baby B is due December 10 and we have a few names picked out already. The names my husband likes are geared toward the Boston Red Sox and the few names I’ve chosen are based after the Chicago Cubs. We are huge baseball fans! When our teams played each other, it was a fun rivalry. We are planning on announcing if baby is a girl or boy with a fun baseball themed gender reveal party.”

We cannot wait to see whether Baby B is ready for baseball or softball, but more importantly, which team he or she will root for!

Follow us to keep up with our real-life customers, or send us your pics for a chance to be featured. We love to see our styles on beautiful moms like Jennifer. @MotherhoodMaternity

Your New Favorite Sleepwear

























For expecting and new moms, keeping comfortable while you sleep is especially important. Perfect during pregnancy and with a built in nursing function for after, a robe and gown sleep set makes for a cozy essential for the mom-to-be. Our best selling and super soft sleep gown is now available in even more prints.  Comfy pajama separates like a maternity sleep pant and cami, which also comes with a built in nursing function for convenience, are also great sleepwear options. Last but not least, a sleep bra helps retain your natural breast shape when side sleeping, tossing and turning. Not sure of your size? All of our stores offer complimentary bra fittings!

Don’t forget to pack these styles in your hospital bag! What are your tips for getting a good night’s sleep?



The Ultimate Bra Guide for Expecting and New Moms


When expecting, your bra size will most likely change throughout your pregnancy journey. This can happen as early as 6 weeks in, so when it does, it’s time to shop for bras! It’s better to buy bras at several different times during pregnancy, than it is to spend an entire pregnancy wearing bras that don’t fit. Unlike regular bras, which lack the necessary support and comfort, maternity bras are designed to accommodate your growing breasts and expanding rib cage. Here are the styles we recommend. No matter your preference, you’ll find the fit and support you need.

Full coverage bras offer support and lift. They also reduce strain on your back, shoulders and chest muscles.  Our Full Coverage Underwire Bra has padding for even more support with a touch of glamour in lace.

For a smooth and comfortable fit, we recommend a seamless bra. This style grows with your shape, relieves sensitivity and allows for extra room to stretch with expandable straps. Our Seamless Clip-Down Nursing Bra is a customer favorite and the clip-down nursing function provides simple nursing post-baby.  All of our nursing bras can also be worn as maternity bras; so embrace this style early on and wear right into motherhood!

Wireless bras act as a discrete base under clothing. As an added bonus, when worn regularly, they may help to limit stretch marks. Opt for an essential color like a nude wireless bra.

To help you snooze with ease, wear a sleep bra. Sleep bras retain your natural breast shape when side sleeping, tossing and turning. They also transition from maternity to new mom for mid-night breastfeeding.

Unsure of your size? All of our Motherhood Maternity stores offer free bra fittings. So, make sure to stop in to meet with one of our expert associates or check out our measuring guide to help with your fit at home; it also serves as a great reminder when it’s time to shop again!


Picks by Trimester For the Mom-To-Be

When a woman finds out she is expecting, the anticipation of a changing body and how to dress it is usually at the top of her mind. When it comes to dressing during pregnancy, comfort and style are key. We’ve put together our top trimester picks and are spilling our styling secrets to help you through each trimester and beyond.

Trimester_ChecklistBlog_v4 TOP

Trimester_ChecklistBlog_v4 BOTTOM

Shop our picks below and show us how you style the bump throughout your pregnancy journey with the hashtag #thisisgoingtobefun!

First Trimester: Tops & Tanks // BumpStart
Second Trimester: Bras // Maternity Jeans
Third Trimester: Dresses // Hospital Bag Essentials
Mommy Musts: BounceBack // Nursing Tops & Tanks

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