THE BRA SHOP

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Here at Motherhood® Maternity we suggest always having at least four maternity bras in your rotation, which is why we have our running promotion of buy 3, get the 4th free style. This way, you have different comfort options, always on hand if the rest are in the hamper, and then one to sleep in too. Above are our six styles of support that will you get through the next nine months and beyond, because our maternity bras ARE nursing bras.

We always get the question of when to start bra shopping. The answer is as early as you see your breasts change, which can be as soon as you find out you’re pregnant. Breasts are usually the first body part to grow… even before the belly! Our bras are designed to grow as you do.

Our full coverage style is the made for maternity tees and tops. Featuring an underwire, it does provide lift and support, while giving you the coverage you crave as the girls continue to grow! Similar in lift and support, the strapless maternity bra makes dressing easy and without worry. It will stay put and comes with detachable/re-attachable bra straps that can be made into a cross-back style too.

Our racerback maternity bras are one of the most loved styles. They are stretchy and super comfortable, plus they feature the slimmer cross back that looks amazing with workout wear. We love (and our customers love) the lacy ones, especially under a loose tee for a daringly cute look. Need something a little stronger and supportive for working out? We have maternity sport bras that keep you feeling secure as you get your sweat sesh on.

And now for our two most popular bras: the seamless bra and the maternity sleep bra! The seamless bra is award-winning, has over 500 5-star reviews and is top-rated across the board. Why? Well, it is truly wireless and of course seamless, so it looks and feels amazing under any top or dress. The ruching in the middle doesn’t allow for the dreaded uni-boob, providing separation and light support. It comes in two silhouettes: demi/regular coverage and full coverage, as well as in plus sizing 1X-3X.

The sleep bra, also known as our wrap bra, is the one dreams are made of. Super soft and slightly supportive, you won’t feel constrained in the middle of the night… or day. Unlike our clip-down nursing feature, our sleep bra effortlessly pulls over for feeding and pumping. Don’t sleep on this style; it’s a favorite for a reason!

 

LEGGINGS FOR LOUNGING

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We bet if you take a poll of the MUST HAVE STYLES for pregnancy, our customers are bound to have leggings on their list. They are one of our Five FUNdamental pieces, plus they are our most popular pants. Yes… pants! From classic black to patterned and colored, we have your maternity leggings for lounging – or really for anything and for anywhere.

Let’s begin with our Secret Fit Belly® black leggings. Obviously black goes with everything! This maternity pair is crafted from super soft cotton and stretchy spandex to ensure a comfortable feel and fit all three trimesters.

We encourage our mamas to love them post bump too, since they will help ease you back into your pre-pregnancy body and are soft on c-section cuts/scars and overworked abdomens. You’ll love these so much, that you’ll want them in every color including grey, navy and burgundy, which is also shown above.

Now let’s get fun with these style staples. Try a legging with personality and pattern. The black and white fairisle maternity leggings are what your sweaters need. They take an easy outfit up a notch. They remind us of warm and cozy moments around a fire, on the couch, cuddling with loved ones, a good book and a cup of tea. They are what your winter wardrobe wants.

And our last featured maternity legging is textured and while the other print makes fashion fun, this one makes your outfit elevated. They have an elegance to them that we can see in the office and out on the town. Add a maternity button up or blouse for that perfect blend of professional and comfortable.

 

A SCARY CUTE ANNOUNCEMENT

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Our graphic materniTEES are sort of becoming known for their Instagram love. We are forever using #GraphicTeeTuesday to see how our customers share the news of their pregnancy by letting their outspoken style tell their story. This holds true for holidays and we, as well as our customers, are loving the Halloween tees. Here are some cute ways to speak from the bump and announce your pregnancy!

Year over year, we keep updating the “We’re adding a pumpkin to our patch!” maternity shirt. We love the idea of going to an actual pumpkin patch and snapping away. Go ahead, layer a flannel maternity top over it, have a decaf in hand and be basic. The social world loves it; who are we kidding? If you can’t make it, then do a photo op with pumpkins and gourds on a beautiful blanket! Opt for outside and natural light.

Last year we introduced our “Pumpkin Smuggler” maternity tee to our site and stores with so much fanfare! That’s why we brought it back for new mamas-to-be to enjoy. This is an easy one to make a costume out of too. Add an eye mask, a money bag and waddle to your getaway car! [Editor’s Note: This style comes in plus size!] If you want an easy picture-perfect moment, add a couple props and snap away like we did.

Our newest maternity Halloween graphic tee may haunt you it’s so cute! Tell everyone you’re expecting with the “My Little Boo” style. This one comes in plus sizes 1x-3x as well. Take your photo against a white sheet, use some adorable ghost props and make Halloween filled with fun and fashion! Or, you can do like we did and added some fall décor and a cute cup for Mom! Just make sure you tag us in your pic with #thisisgoingtobefun @motherhoodmaternity.

Want costume ideas? Once the news is out, treat your bump to something soft and spooky or cozy and cute. Read our post all about our new scary soft Halloween maternity costumes.

Editor’s Note: The last day to place an online order in time for Halloween is Monday, October 22nd with standard delivery in the US. Make sure you get your costumes and tees NOW!

FALLING SOFTLY

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We are falling softly for sweaters now that autumn has arrived. Over on the East Coast, we have been dealing with a hot transition from season to season, so the cool front coming is actually receiving a warm welcome! To honor the shift in temps, we want to highlight our new favorite maternity sweater, the cozy cowlneck.

Let’s begin: the cowlneck is great for mamas-in-the-making, because you ladies can run a little hot and we get that! Now you can have the best of the turtleneck, without the itch and heat, and with all the fall style. The featured maternity sweater comes in grey and oat, both shown.

The textured top is crafted with a cable knit weave, it’s chunky and yet lightweight, perfect for pumpkin picking to dinner and a movie. It’s comfy, cozy, complete with a longer dip front and back so you can wear it with jeans and leggings alike! That’s what we love… versatile style!

Want to continue to be comforted?  Our newest style guide, aptly named Easy Does It, shows off this sweater and more of our newest knits for all of fall and your winter wardrobe. Go softly into this week ladies; we’re here for you!

HOSPITAL BAG CHECK LIST

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There are so many things you have to think about when pregnant, and the one we always get questions about is what to pack in your hospital bag! We suggest having your bag packed by at least week 35 and using your diaper bag as your hospital bag! Here’s a quick list of essentials:

  1. Labor and Delivery Gown
  2. Nursing Top
  3. Cozy Socks
  4. Diaper Bag
  5. Baby Book
  6. Nursing Pads
  7. Nursing Hoodie
  8. Pajamas

And don’t forget your nursing bras and underwear! Stop by our new mom shop for everything else you may want to toss in your bag. Happy packing ladies!

FALL’S FIVE FUNDAMENTALS

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This time last year we jump started our Five Fundamentals campaign! We wanted to create an easy list of styles to help expecting moms when going shopping for the first time for their maternity wardrobe. After speaking to our customers, our moms at the office, and our friends who were pregnant and/or had kids… we narrowed it down to the five fashions that can be mixed and matched to create endless outfits.

If you are feeling overwhelmed about wondering what you need, hopefully this post will take the guesswork out! The five starting styles we recommend are: a pair of good maternity jeans, a classic maternity blouse/tee, a wear anywhere maternity dress, luxurious feeling maternity leggings, and of course a maternity/nursing bra.  For fall, we were inspired by new prints, colors and overalls as our core five.

For our lounge look, we started with the seamless maternity bra, which becomes a nursing bra with clip-down straps. If you are wondering which bra to buy first, this is it! It has over 500 5-star reviews, is award-winning, and is so comfortable you aren’t going to want to take it off. [Read more on our blog post dedicated to it!] We mixed in our exclusive Secret Fit Belly® maternity leggings in black, and our just arrived navy v-stripe maternity hoodie for a full fall look.

For an at work outfit, choose whichever supportive style of bra you love, then try an autumn-inspired maternity blouse. We are loving the new ruffle sleeve printed top in dark olive with red cherry blossoms. For those workdays where jeans are the answer, a simple skinny leg dark wash does the trick, but take this time to explore all the styles and bellies we have to offer! You will certainly find your best friend of blue!

For a date night look, there is no going wrong with the most-loved maternity dress we have – the side-ruched style! Our classic version is stretchy and soft, with elbow sleeves, so it really is an any-season, any-trimester must. It can be layered and accessorized, making it the perfect piece for pregnancy. Our dark maroon-purple shade is the one we want now to winter!

All weekend long, you will be living in our maternity overalls! We are counting them as a fundamental, because like jeans, you’ll reach for these over and over again. To keep the look comfy and lowkey, try it with a side-ruched maternity tee, or even one of our graphic maternity tees. Any top you put underneath will look good, we promise!

Here are your five fundamental fashions – happy shopping ladies!

SCARY SOFT HALLOWEEN COSTUMES

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Add a little boo to your bump this year in our Halloween maternity costumes! After receiving tons of requests, we heard you and we delivered! Our “Foxy Mama” and “Mama Bear” are made in the softest hacci knit, keeping you warm for all of fall’s crisp and cool nights. Our “Super Pregnant” look comes in the most comfortable jersey knit, so going house to house is more a treat than trick!

Want something slightly spookier? We’ve got “Who’s Your Mummy?”, “Frankenbaby” and skeleton sets. And of course, you can always dress your pumpkin as a pumpkin… we have that too! [Editor’s Note: The following looks come in plus size too: Foxy Mama, Super Pregnant, Something’s Brewing and Pumpkin Smuggler!]

Let’s get graphic. If you want to be festive, but frightening isn’t your speed… we have a holiday themed maternity tee for you. Whether you go for a cute vibe with “We’re adding a pumpkin to our patch!” and “My Little Boo”, or you are more about “Pumpkin Smuggler” and “Something’s Brewing”, there is no lack of looks you can rock on October 31st. Make sure you gets yours now to ensure a happy Halloween!

Don’t forget to enter to win a Mama Bear costume of your own! Click here to enter. #bumpinthenight #trickortreat

DENIM DAY TO NIGHT

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You need a pair of maternity jeans that work as hard as you do, because who’s busier than a mama-to-be? Our denim is made to effortlessly work from day to night, keeping you comfortable and in style AM to PM. Follow along with our busy mama!

Wake up with an early morning walk for you or your favorite pet! They say to keep moving mama, and our featured pair of maternity jeans [the ankle jeggings in a dark wash] is sure to get you going. The cotton construction and superior stretch give them smooth support for your growing bump. They are complete with our patented panel, the Secret Fit Belly®, which leaves a seamless finish under any top, like our striped French terry maternity hoodie – perfect for those fall mornings.

Whether you clock in to the office or log in from your couch… jeans look polished with a maternity blouse that ties the look together. Add your own accessories for that professional touch.

Meeting friends or grabbing a bite with your S.O. after the job is done? Have no fear… these jeans are still here! Simply change out your work shirt with a bright flutter sleeve maternity top for a fun take on the night. Slip on some cute shoes, grab that bite to eat and feel amazing knowing that belly band will grow with you!

Work is over, dinner is done and the TV is calling for you. Binge your fave in your fave. The jegging feels as soft as a legging, and looks even cuter with a graphic sweatshirt maternity tee and fuzzy slippers for cozy toes. It’s okay if you fall to sleep in your jeans… we don’t judge! Want another pair of maternity jeans to take you morning to evening [or the next morning]? Find yours here!

 

KNIT BAR

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You have your new favorite pair of maternity jeans, but now you need to top off your look! The style staple that every mama-to-be needs in her maternity closet is the most loved side-ruched tee.

Fall in love with the elbow sleeve style, which makes the perfect transition from summer to autumn. The stretch, the fit, the way it grows with you… there is no wrong way to layer it into your wardrobe, from month one through nine. Let’s break down the newest pieces that are perfect for pregnancy!

Florals are still in full bloom, but they are deeper and crisper than the shades of spring. The navy floral is bursting with blue buds, while the pink floral has shades of earthy spices. The black floral is petaled with mossy green leaves and macro florets.

Stripes are pretty much a neutral at this point.  They too get the fall refresh with a bold navy and gold, as well as a more subtle oat and faded pink. They look amazing under a blazer or maternity cardi for a cool contrast.

Basic is far from a bad thing! Sometimes a girl just needs a plain white and black maternity tee! Of course, choice is the spice of life, so we think filling your drawers with chalk pink, allure blue, pomegranate red, and forest night green is also the way to go.

Stocking up on the essentials is always a good thing. They are the first step of fashion! Want more options? Try these beautiful basics in short sleeve, long sleeve and sleeveless too.

JEANIOUS TIPS: HOW TO FIND YOUR FIT

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Denim. It’s the sartorial equivalent of a best friend—and the first thing to be relegated to the “pre-pregnancy” pile once you start showing. Enter the maternity jean. Finding a perfect pair is a daunting task. Will they feel restrictive? Can a pair that fits in month 5, still fit in month 9? Will they look like, eek, maternity jeans? Our responses, respectively: No, yes, and absolutely not! Allow us to break it down so you can be united with your denim soulmate.

CHOOSE YOUR WAISTBAND

Secret Fit Belly: Our trademarked soft and stretchy waistband can be pulled all the way over the bump or folded down to sit under it; its versatility and seamless finish makes it our most popular option. The panel is designed with incredible stretch and recover to accommodate all stages, so no worrying about whether that supportive fit at week 26 will still be supportive at week 40.

Side-Panels: This is the most discreet option as durable side elastics are barely noticeable even if someone gets a glimpse of your waistband. Its subtlety makes it a favorite—especially for women who want to keep wearing them through the fourth trimester (to which we, of course, say “do it!”).

Under Belly Waistband: This soft waistband features a no-slip fit without an extra layer of fabric—ideal if you’re going to be wearing them in warmer months and post-partum.

CHOOSE YOUR CUT

Skinny: Our signature fit, beloved for its versatility. If you lived in skinny jeans before you became pregnant, these are about to become your standbys. Bonus: Choose from regular, petite or tall lengths.

Shop Stretch Skinny with Secret Fit Belly.
Shop Skinny with Side Panels.
Shop Skinny with Under Belly Band.

Stretch Straight: A classic cut that can be worn cuffed or not—your call. Totally timeless, this features a slim (but not skinny) leg.

Shop Stretch Straight with Secret Fit Belly.

Stretch Bootcut: This throwback-style is back in a big way, and we think it’s perfect for waking up pregnancy wardrobe.

Shop Stretch Bootcut with Secret Fit Belly.

Still unsure? Give a few a try.

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