HAVANA OH MAMA

MH BLOG Havana 2018 v1

For the newest Style Guide, we were inspired by the heat of the night, Havana nights. Cuban flair, pops of color, and the city’s architecture became the inspiration for the collection that is making us dance our way through the season of sun and fun.

An intense red is quickly becoming the color of summer, popping with deep florals and a form-fitting finish. This maternity dress moves with you mama.

With blocks of exposed skin, we took the bright notes of street style and channeled them into this new take on the cold-shoulder top, finished with thick and bold stripes.

Tasseled and tiered, the orange flounce maternity top adds to your pregnancy glow, while the black tiered maternity maxi channels the city scape, moving waters, and the endless nights.

NEW WAVE OF EXPECTING STYLE

MH BLOG Floorset AprilMay 2018 v1

Spring is fleeting and we are ready to fade into summer. Our newest collection is channeling blue skies and blue waters mixed with sandy-hued prints and nautical stripes. In short, we got inspired by beach days for this new wave of style.

Making memories is what the warm weather demands. And as much as we want to live in the moment, we want to capture it too. So, dress like your photo is going to be snapped; pose like you’re going to post; and feed your feed with the cutest clothes.

Want to get your beach bump ready? Shop the blog:

Chiffon Maternity Dress in Pink Florals

Button Front Maternity Tunic in Denim Chambray

Side-Panel Skinny Jeans in a Destructed Medium Wash

Off-the-Shoulder Maternity Top in Navy/White Stripe

Side-Panel Maternity Shortalls in a Medium Wash

Ruffle Front Maternity Dress in Polka Dot Chambray

MARCH INTO MIMI: INTERVIEW WITH LEAD DESIGNER

MH BLOG Mimi Intro Lisa Drake 2018 v2

We sat down with the Lead Designer Lisa Drake of the newly launched line MiMi Maternity to get her take on what to expect from the pieces, who this collection is for, and why it was so needed in the pregnancy fashion landscape.  Read on!

MH: What makes this line new and fresh in the maternity space?

LD: I think of MiMi as a way for women to move easily from pregnancy through post-partum without having to make a huge change in how she dresses – less of an emphasis on conventional “maternity” silhouettes and more about dressing her changing body in a way that still feels effortless and true to her personal style. That approach to dressing a pregnant woman in and of itself feels to me a bit like a shift in the maternity paradigm, so to speak.

MH: Who do you see as the MiMi customer? Who did you envision while you were designing?

LD: I see our customer as someone who is very in tune to trend and the online fashion landscape. She’s got a minimalist, but feminine sense of style, and appreciates the little details like just the right button or the perfect washed-down feel of a garment-dyed pant. She does all this while considering the price tag – look & feel of the garment is important, but the value has to be there too.

To be honest, I use myself as the barometer for the line. With every style I ask myself – would I have worn this when I was pregnant? And if the answer is no, it’s quite literally back to the drawing board.

MH: What was your inspiration behind this first line?

LD: So, in the beginning of the ideation process for Mimi’s first season, I decided to focus on not just a city as inspiration for each collection, but on a specific piece of architecture within each city. I look at the shapes, colors, settings, use of negative space and materials as a jumping off point when building out my concept, color palette, and print story each season.

I was inspired by Corbusier’s Cité radieuse in Marseilles. It is a modernist residential building in France with a very considered layout; the living quarters are very grid-like and regimented, while the communal spaces have more sweeping, curvilinear lines. The juxtaposition is very interesting to me.

MH: What is your design process and who do you collaborate with?

LD: My process always starts from fabric. I gather up all the different knit and woven textures, jacquards, embroideries and patterns that inspire me, and make a giant fabric board that sits at my desk. I let it percolate as I research runway and compile my mood boards. I pay really careful attention to fiber content, how the fabric drapes, & what the handfeel is. I particularly love working with cellulose fibers – cotton & viscose/ rayon. I think these feel the best, are the most comfortable… and goodness knows, in pregnancy, comfort is important.

MH: Being a mom yourself, how did that play into your understanding of what pregnant women might want?

LD: Through both of my pregnancies, I guess I never felt that there was a brand that spoke exactly to my sensibilities. Comfort and style were super important to me, and I knew that my body would change and grow, but I struggled to find maternity pieces that felt easy but still chic. I looked for fabrics that would breathe, bonus if they were versatile enough to wear after pregnancy too. For this collection, I really considered the longevity of each piece in her wardrobe and am optimistic that she’ll want to carry some of these items into her life as a new mom.

MH: What is your favorite piece from the new collection and why?

LD: I would have to pick our striped off the shoulder dress because it is comfortable, versatile, and will work for so many different body shapes. You can totally wear it after baby, too.

MH: If you had to sum up the collection in one word, what would it be?

LD: Uncomplicated!

 

Want more MiMi?  See why it’s the choice for cool girls who want cool clothes @MiMiMaternity #MiMiMaMa #MiMiOnMe

ALL ABOUT MIMI

MH BLOG Mimi Launch 2018 v1

 

Ready for something new? Well, we’re ready for you to meet MiMi, the exclusive collection that is redefining maternity. Don’t lose yourself in pregnancy; find yourself in MiMi.

Who is MiMi?
She’s on trend, but also on a budget. She’s the city gal, no matter what city, who is unwavering in her taste for of-the-moment designs and refined casual basics. She takes pride in carrying her effortless, but Instagram-worthy street style into her pregnancy. Is she you?

What is MiMi Maternity?
It’s the new, exclusive collection available from Motherhood® Maternity. When creating the line, we took to social media to not only get inspired, but to find out what real women felt they were missing stylistically while pregnant. And that’s our goal: to make you feel like nothing has changed when it comes your style. These pieces are meant to be seen, liked, shared, snapped, and worn. They are essentially an extension of you.

Where is Mimi?
Starting today, February 27th, you can shop Mimi on Motherhood.com. The collection will hit select Motherhood Maternity and Destination Maternity stores March 14th.

We want you to explore the collection and fall in love with fashion that’s just for you. Make sure you follow the new line and tag your new looks @MiMiMaternity with #MiMiMama – we can’t wait to see you.

FIT TO PRINT

MH BLOG Info&Inspo 2018 v2

We always say that we want to be your source for all things maternity, so we put our money where our mouth is and created an Info & Inspo tab on our website. Go to Motherhood.com, then look to the right on the top navigation… there she is: the tab that ends all tabs (when it comes to pregnancy styling, sizing and surmising!)

What to expect? There are the answers to your questions concerning what and when to buy for your maternity wardrobe, what makes us the experts in pregnancy fashion, and other burning inquiries about dressing the bump.

We feature and highlight our monthly Style Guide, Wear Now and After campaign, and the Five Fundamental fashions to help you get started with shopping for all your new curves. This is the one time in your life that redoing your closet is necessary; so, it’s all the fun without any of the guilt!

We included our Trimester Checklist to keep your shopping priorities easy and efficient, as well as the Maternity Fit Guide showcasing the fit and function of how our pieces work through all trimesters, even into motherhood. It includes different pant styles, tops, dresses, and how to do a bra fitting at home. (But remember, bra and bump fittings are always free in your store too!)

We completed our tab with hospital bag suggestions, and an entire section dedicated to all our new moms, including nursing mamas who need support and style for breastfeeding and pumping. This Info & Inspo section comes full circle by adding our Perks Page. Working with some of the finest family and parenting partners helps us in making sure we are here for you the best we can from the beginning of your journey, to post-baby, and then beyond!

As always, keep getting inspired and inspiring us @motherhoodmaternity – we love seeing you in our clothes! #thisisgoingtobefun

SPRING IS [ALMOST] IN THE AIR

mm-spring-looks

Now is the time to have a fresh take on trends that transition effortlessly from season to season.  Stripes are a classic staple.  This maternity top is a two-in-one for any occasion. Take it to brunch this spring, then to the beach this summer. With elbow sleeves, and a fit that grows with you, there must be a spot in your closet for it. (It also comes in pink and navy!)

Cold shoulders continue to be hot for spring, and we know this bold, bright cold shoulder maternity blouse is going to liven up summer. A little longer, a little lighter, and complete with tassels —- this is your jean’s best friend.

And now to the one piece wonder that keeps selling out, coming back, and continues to be in demand: the pregnancy overalls! The side panels are clutch for comfort, the destruction adds a little edge, and bonus… the whole style clips down for AFTER baby is born to make nursing that much more efficient. These are truly one and done, well, except for the shirt you choose for underneath. Any will do, but we love a graphic tee for some extra fun!

THE ART OF HEART

MH BLOG Valentines 2018 v1

Cover the canvas that is your bump with maternity clothing and accessories that brighten up any Valentine’s Day.

What’s underneath counts, so start with the cutest pregnancy panties in our candy heart print. Maybe wear them under the matching nightgown or sleep separates! Make sure you lotion up the belly with safe, effective skincare- we can’t get enough from basq!

Then throw on a graphic top, or as we say materniTEE, that is easy to love. Go for gold with the Metallic Heart Maternity Sweatshirt or a t-shirt that speaks for you like the “Love Before First Sight” one; because, sometimes seeing isn’t always believing!

Finish it off with a backpack that is worthy of wearing without a baby! Yes, this vegan leather backpack from Skip Hop is actually a diaper bag, fully equipped with changing pad, space for bottles, diapers, cream and change of clothing, easy clean material and stroller straps! But in case you want the cutest bag clip, throw this heart shaped stroller hook into your new backpack for on-the-go. Just like that… you are a mommy-to-be masterpiece!

STEP OUT OF THE SHADOWS THIS GROUNDHOG DAY

MH BLOG Groundhog v1
Forget putting your faith in a groundhog; although he is super cute, he barely gets it right! Instead, invest in a dress that wears well in winter, but styles right into spring. Step out of any shadow in a look that is both hot and cool and any season ready. Start with a really great dress, like this keyhole maternity one in olive floral.

Winterize It:
If Punxsutawney Phil sees his shadow, then you should consider a layering piece. The egret colored open front maternity sweater is amazing at accentuating the bump with a tie belt, and it brings out the colors of the print on the dress.  Add some pregnancy friendly tights, high or ankle boots and get ready to brave the chill for six more weeks!

Spring It On:
So he didn’t burrow and hibernation season is coming to a close… make sure you accessorize accordingly. Take that same great dress, let down your hair, let our your legs, show a little toe. Now head to work, to brunch, or on the town in an outfit that’s ready to see the sun! Finish with light and bright earrings, and a clutch that balances the olive tone.  Happy Groundhog Day from Motherhood®!

WHAT’S IN STORE? SALE ON SALE ON SALE

MH BLOG SALE v1

We are heading right for the heart of winter, so why not give yourself and your closet a little refresh! We took a little trip to our Cherry Hill, New Jersey store to see how we can take amazing savings and turn them into amazing outfits. Sale styles are currently an EXTRA 40% off their already reduced prices for limited time.

UNDER $50
Make lightwork of dressing for the office with this classic black and white look. Together with the extra savings applied: $48!

UNDER $75
Making a great outfit is no sweat with this two-for-one top and cool gray pants. Together with extra savings applied: $67!

UNDER $100
This last look is fantastic, because it includes three pieces. We paired a biker jacket with jeans and a fashionable floral blouse! Together with extra savings applied: $87!

Please note that pieces may vary by store and restrictions may apply. Ask your store associate for more details. Find your nearest location here. Plus, get fitted for FREE while there! Or check out our sale styles online, then tag us in your under $100 winter refresh styles using #thisisgoingtobefun @motherhoodmaternity.  Happy shopping and saving!

 

ICYMI: FIVE FUNDAMENTALS

MH BLOG Fundamentals v1

You may be just joining us on your pregnancy journey, or maybe you’ve been with us before. Either way, we appreciate you and want to make sure everyone knows where to begin when it comes to shopping for maternity clothing.

This past summer we did a campaign featuring our real co-workers, who were actually pregnant, wearing (and rocking!) pieces from the categories of clothing we deem as the springboard for your bump wardrobe… the Five Fundamentals.

For work, weekend, date night, lounge, and special occasions like your shower or gender reveal, these pieces will become the backbone of your closet for the next nine months.

  1. Start with a really good maternity bra. Take advantage of our always-amazing offer: the buy 3, get the 4th free style. Choose a size that fits, but be aware your breasts may and probably will grow. You can head over to your store to get a free fitting from our professionals. Bonus, all our maternity bras are nursing bras!
  2. Have a ready-to-wear everywhere maternity dress. The side-ruched maternity dress is constantly one of our best-selling pieces because of its fit and versatility. It can go day to night, and work to weekend with some accessories and personal styling.
  3. Get a few pairs of maternity leggings; you will live in them. They are everyone’s favorite because of their soft structure and Secret Fit Belly® panel that creates a smoothness under tees. And for the record… yes, they are considered pants!
  4. You loved denim before, so why not continue to love it? Just find maternity jeans that fit and flatter you now. It doesn’t matter whether you like skinny or boot, dark or light, it just matters that you purchase the pair or pairs you can’t be without. We know we have what you’re looking for.
  5. Finish the top five fundamentals with the perfect tee. There is not one style more beautiful in its basic form than the t-shirt. It is the epitome of cool, calm and collected. We dare you to not find a maternity tee you love.

When you start to build these basics up, make sure you wear them, love them, and tag them using #FiveFundamentals #ThisIsGoingToBeFun @motherhoodmaternity.

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