MH BLOG Mimi Intro Lisa Drake 2018 v2

We sat down with the Lead Designer Lisa Drake of the newly launched line MiMi Maternity to get her take on what to expect from the pieces, who this collection is for, and why it was so needed in the pregnancy fashion landscape.  Read on!

MH: What makes this line new and fresh in the maternity space?

LD: I think of MiMi as a way for women to move easily from pregnancy through post-partum without having to make a huge change in how she dresses – less of an emphasis on conventional “maternity” silhouettes and more about dressing her changing body in a way that still feels effortless and true to her personal style. That approach to dressing a pregnant woman in and of itself feels to me a bit like a shift in the maternity paradigm, so to speak.

MH: Who do you see as the MiMi customer? Who did you envision while you were designing?

LD: I see our customer as someone who is very in tune to trend and the online fashion landscape. She’s got a minimalist, but feminine sense of style, and appreciates the little details like just the right button or the perfect washed-down feel of a garment-dyed pant. She does all this while considering the price tag – look & feel of the garment is important, but the value has to be there too.

To be honest, I use myself as the barometer for the line. With every style I ask myself – would I have worn this when I was pregnant? And if the answer is no, it’s quite literally back to the drawing board.

MH: What was your inspiration behind this first line?

LD: So, in the beginning of the ideation process for Mimi’s first season, I decided to focus on not just a city as inspiration for each collection, but on a specific piece of architecture within each city. I look at the shapes, colors, settings, use of negative space and materials as a jumping off point when building out my concept, color palette, and print story each season.

I was inspired by Corbusier’s Cité radieuse in Marseilles. It is a modernist residential building in France with a very considered layout; the living quarters are very grid-like and regimented, while the communal spaces have more sweeping, curvilinear lines. The juxtaposition is very interesting to me.

MH: What is your design process and who do you collaborate with?

LD: My process always starts from fabric. I gather up all the different knit and woven textures, jacquards, embroideries and patterns that inspire me, and make a giant fabric board that sits at my desk. I let it percolate as I research runway and compile my mood boards. I pay really careful attention to fiber content, how the fabric drapes, & what the handfeel is. I particularly love working with cellulose fibers – cotton & viscose/ rayon. I think these feel the best, are the most comfortable… and goodness knows, in pregnancy, comfort is important.

MH: Being a mom yourself, how did that play into your understanding of what pregnant women might want?

LD: Through both of my pregnancies, I guess I never felt that there was a brand that spoke exactly to my sensibilities. Comfort and style were super important to me, and I knew that my body would change and grow, but I struggled to find maternity pieces that felt easy but still chic. I looked for fabrics that would breathe, bonus if they were versatile enough to wear after pregnancy too. For this collection, I really considered the longevity of each piece in her wardrobe and am optimistic that she’ll want to carry some of these items into her life as a new mom.

MH: What is your favorite piece from the new collection and why?

LD: I would have to pick our striped off the shoulder dress because it is comfortable, versatile, and will work for so many different body shapes. You can totally wear it after baby, too.

MH: If you had to sum up the collection in one word, what would it be?

LD: Uncomplicated!


Want more MiMi?  See why it’s the choice for cool girls who want cool clothes @MiMiMaternity #MiMiMaMa #MiMiOnMe


MH BLOG Mimi Launch 2018 v1


Ready for something new? Well, we’re ready for you to meet MiMi, the exclusive collection that is redefining maternity. Don’t lose yourself in pregnancy; find yourself in MiMi.

Who is MiMi?
She’s on trend, but also on a budget. She’s the city gal, no matter what city, who is unwavering in her taste for of-the-moment designs and refined casual basics. She takes pride in carrying her effortless, but Instagram-worthy street style into her pregnancy. Is she you?

What is MiMi Maternity?
It’s the new, exclusive collection available from Motherhood® Maternity. When creating the line, we took to social media to not only get inspired, but to find out what real women felt they were missing stylistically while pregnant. And that’s our goal: to make you feel like nothing has changed when it comes your style. These pieces are meant to be seen, liked, shared, snapped, and worn. They are essentially an extension of you.

Where is Mimi?
Starting today, February 27th, you can shop Mimi on The collection will hit select Motherhood Maternity and Destination Maternity stores March 14th.

We want you to explore the collection and fall in love with fashion that’s just for you. Make sure you follow the new line and tag your new looks @MiMiMaternity with #MiMiMama – we can’t wait to see you.


MH BLOG Info&Inspo 2018 v2

We always say that we want to be your source for all things maternity, so we put our money where our mouth is and created an Info & Inspo tab on our website. Go to, then look to the right on the top navigation… there she is: the tab that ends all tabs (when it comes to pregnancy styling, sizing and surmising!)

What to expect? There are the answers to your questions concerning what and when to buy for your maternity wardrobe, what makes us the experts in pregnancy fashion, and other burning inquiries about dressing the bump.

We feature and highlight our monthly Style Guide, Wear Now and After campaign, and the Five Fundamental fashions to help you get started with shopping for all your new curves. This is the one time in your life that redoing your closet is necessary; so, it’s all the fun without any of the guilt!

We included our Trimester Checklist to keep your shopping priorities easy and efficient, as well as the Maternity Fit Guide showcasing the fit and function of how our pieces work through all trimesters, even into motherhood. It includes different pant styles, tops, dresses, and how to do a bra fitting at home. (But remember, bra and bump fittings are always free in your store too!)

We completed our tab with hospital bag suggestions, and an entire section dedicated to all our new moms, including nursing mamas who need support and style for breastfeeding and pumping. This Info & Inspo section comes full circle by adding our Perks Page. Working with some of the finest family and parenting partners helps us in making sure we are here for you the best we can from the beginning of your journey, to post-baby, and then beyond!

As always, keep getting inspired and inspiring us @motherhoodmaternity – we love seeing you in our clothes! #thisisgoingtobefun



Now is the time to have a fresh take on trends that transition effortlessly from season to season.  Stripes are a classic staple.  This maternity top is a two-in-one for any occasion. Take it to brunch this spring, then to the beach this summer. With elbow sleeves, and a fit that grows with you, there must be a spot in your closet for it. (It also comes in pink and navy!)

Cold shoulders continue to be hot for spring, and we know this bold, bright cold shoulder maternity blouse is going to liven up summer. A little longer, a little lighter, and complete with tassels —- this is your jean’s best friend.

And now to the one piece wonder that keeps selling out, coming back, and continues to be in demand: the pregnancy overalls! The side panels are clutch for comfort, the destruction adds a little edge, and bonus… the whole style clips down for AFTER baby is born to make nursing that much more efficient. These are truly one and done, well, except for the shirt you choose for underneath. Any will do, but we love a graphic tee for some extra fun!


MH BLOG Valentines 2018 v1

Cover the canvas that is your bump with maternity clothing and accessories that brighten up any Valentine’s Day.

What’s underneath counts, so start with the cutest pregnancy panties in our candy heart print. Maybe wear them under the matching nightgown or sleep separates! Make sure you lotion up the belly with safe, effective skincare- we can’t get enough from basq!

Then throw on a graphic top, or as we say materniTEE, that is easy to love. Go for gold with the Metallic Heart Maternity Sweatshirt or a t-shirt that speaks for you like the “Love Before First Sight” one; because, sometimes seeing isn’t always believing!

Finish it off with a backpack that is worthy of wearing without a baby! Yes, this vegan leather backpack from Skip Hop is actually a diaper bag, fully equipped with changing pad, space for bottles, diapers, cream and change of clothing, easy clean material and stroller straps! But in case you want the cutest bag clip, throw this heart shaped stroller hook into your new backpack for on-the-go. Just like that… you are a mommy-to-be masterpiece!


MH BLOG Groundhog v1
Forget putting your faith in a groundhog; although he is super cute, he barely gets it right! Instead, invest in a dress that wears well in winter, but styles right into spring. Step out of any shadow in a look that is both hot and cool and any season ready. Start with a really great dress, like this keyhole maternity one in olive floral.

Winterize It:
If Punxsutawney Phil sees his shadow, then you should consider a layering piece. The egret colored open front maternity sweater is amazing at accentuating the bump with a tie belt, and it brings out the colors of the print on the dress.  Add some pregnancy friendly tights, high or ankle boots and get ready to brave the chill for six more weeks!

Spring It On:
So he didn’t burrow and hibernation season is coming to a close… make sure you accessorize accordingly. Take that same great dress, let down your hair, let our your legs, show a little toe. Now head to work, to brunch, or on the town in an outfit that’s ready to see the sun! Finish with light and bright earrings, and a clutch that balances the olive tone.  Happy Groundhog Day from Motherhood®!



We are heading right for the heart of winter, so why not give yourself and your closet a little refresh! We took a little trip to our Cherry Hill, New Jersey store to see how we can take amazing savings and turn them into amazing outfits. Sale styles are currently an EXTRA 40% off their already reduced prices for limited time.

Make lightwork of dressing for the office with this classic black and white look. Together with the extra savings applied: $48!

Making a great outfit is no sweat with this two-for-one top and cool gray pants. Together with extra savings applied: $67!

UNDER $100
This last look is fantastic, because it includes three pieces. We paired a biker jacket with jeans and a fashionable floral blouse! Together with extra savings applied: $87!

Please note that pieces may vary by store and restrictions may apply. Ask your store associate for more details. Find your nearest location here. Plus, get fitted for FREE while there! Or check out our sale styles online, then tag us in your under $100 winter refresh styles using #thisisgoingtobefun @motherhoodmaternity.  Happy shopping and saving!



MH BLOG Fundamentals v1

You may be just joining us on your pregnancy journey, or maybe you’ve been with us before. Either way, we appreciate you and want to make sure everyone knows where to begin when it comes to shopping for maternity clothing.

This past summer we did a campaign featuring our real co-workers, who were actually pregnant, wearing (and rocking!) pieces from the categories of clothing we deem as the springboard for your bump wardrobe… the Five Fundamentals.

For work, weekend, date night, lounge, and special occasions like your shower or gender reveal, these pieces will become the backbone of your closet for the next nine months.

  1. Start with a really good maternity bra. Take advantage of our always-amazing offer: the buy 3, get the 4th free style. Choose a size that fits, but be aware your breasts may and probably will grow. You can head over to your store to get a free fitting from our professionals. Bonus, all our maternity bras are nursing bras!
  2. Have a ready-to-wear everywhere maternity dress. The side-ruched maternity dress is constantly one of our best-selling pieces because of its fit and versatility. It can go day to night, and work to weekend with some accessories and personal styling.
  3. Get a few pairs of maternity leggings; you will live in them. They are everyone’s favorite because of their soft structure and Secret Fit Belly® panel that creates a smoothness under tees. And for the record… yes, they are considered pants!
  4. You loved denim before, so why not continue to love it? Just find maternity jeans that fit and flatter you now. It doesn’t matter whether you like skinny or boot, dark or light, it just matters that you purchase the pair or pairs you can’t be without. We know we have what you’re looking for.
  5. Finish the top five fundamentals with the perfect tee. There is not one style more beautiful in its basic form than the t-shirt. It is the epitome of cool, calm and collected. We dare you to not find a maternity tee you love.

When you start to build these basics up, make sure you wear them, love them, and tag them using #FiveFundamentals #ThisIsGoingToBeFun @motherhoodmaternity.


MH What'sInStore Holiday BLOG

Stop by your store to see all the styles, savings and sales this month. The Days of Deals are in full effect, from now until December 16th! Look around for our hashtag signs, starting with our #MerryMoms campaign (click to learn more about how to customize your pictures!)

You’ll also spot #BumpFitting – snap a picture of yourself when you find the perfect outfit that highlights those new curves or get custom fitted by our trained associates. And of course, make sure you tag us!

We can’t forget #ComfyCozy for when that warm winter wardrobe staple just must be yours! Share what you shop with us @MotherhoodMaternity and throw in #Momtobe and #ThisIsGoingToBeFun just for the belly laughs!

Happy hashtagging ladies and see you on Insta!



MH Friends&Family Blog Part2 v1

Welcome back to our family affair shopping trip. Remember Jamie, pregnant with a boy, and Kristin, expecting a little girl? Their dressing rooms were filled to the brim, so we wanted to share a few more of their favorite finds.  Keep reading to learn more about these sisters who are due a little over four weeks apart!

As we learned from the last post, both ladies have careers that keep them on their toes, literally. As a teacher, Jamie said she looks for styles that keep her covered and comfortable. For that reason, she chose our Babydoll Sweater Tunic; the longer plaid bottom sold her.  Kristin has to stick with a dark palette at the salon, which is why she paired the Bell Sleeve Peplum Top in Pinot Noir with a pair of our black maternity pants. She chose a shirt with movement, since her job requires her to lift her arms all day.  She also prefers the Secret Fit Belly panel saying, “The last thing a pregnant person wants to do is continuously pull her pants up!

For relaxing at home, both Jamie and Kristin mentioned staying in with their husbands and dogs. They shopped for comfortable clothing that still looks put together, because they have their families in and out, always visiting. We loved Jamie in the Poncho Maternity Top and Fair Isle Leggings, so much we bought one of each and are not pregnant (lucky for us, the leggings are underbelly!) Kristin looks equally amazing in the our Side-Ruched Maternity Tee in Egrat and our classic leggings. They actually both ended up choosing plaid at the end of the day, so we snapped a picture. We ❤ it too ladies.

Before we sent the girls off with their bags filled and shopping lists checked off, we asked them about their baby showers. Kristin is having a shower themed after The Lion King with Simba and Nala as the stars… besides her and baby girl of course.

While Jamie is helping to plan her “woodland animals” theme to match the nursery. She’s thinking a neutral palette, mason jars and pinecones as décor.  Congratulations to both Kristin and Jamie and thank you both again.

Now, let us see how you and your family shop together – #thisisgoingtobefun @motherhoodmaternity see you there!

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