MH Blog E&E IntroPart2 v1

We’re back for day two of our blogger edit with Amy Kiefer. Check out our last post to learn all about her and read on to find out about her fitness program designed specifically for mamas-to-be, Expecting and Empowered. And get excited – next week we jump into a pre-natal workout routine!


Motherhood: What led you and your sister to start Expecting and Empowered?

Amy: Expecting and Empowered is our passion project.  There were so many women around us asking, “What can I do during pregnancy? What is safe?” We knew smart women who would believe the old lies that working out can cause a miscarriage. We also saw people doing dangerous things to the other extreme and not making proper pregnancy modifications. We knew that together we had the knowledge, experience and drive to produce something really special. My sister Krystle holds a doctorate in physical therapy and has taken specialty courses in obstetrics and pelvic floor health. As a personal trainer and nurse myself, we just knew we had all the tools and resources to make the best pregnancy guide possible.

I called her one day on my way home from the gym and pitched her the idea. It was easier than I thought to get her on board and we just started working! Little did we know how much work it would be, but we are thankful our business baby was born in October.

Motherhood: How does your program work and how does it differ from any traditional fitness regimen? What makes it pregnancy-friendly?

Amy: Expecting and Empowered is an instantly downloadable PDF. A really fun detail is that we were both pregnant during the creation, so we were able to model for our own guide! You will see me in my first and second trimester and Krystle as the third trimester model. Our pregnancy guide consists of three guided days of pelvic floor, flexibility and strength training exercises. There is a lower body day, upper body day and full body day. We also suggest two days of cardiovascular training and give you our recommendations for those days. All in all, we are hoping women get five days of exercises in a week to reap all the benefits.

Expecting and Empowered makes all the proper pregnancy modifications when necessary. For example, women should not be on their backs for an extended amount of time after the first trimester. Women should not be doing planks after the first trimester. Women should not be doing unilateral movements (lunges) later in pregnancy. E and E (as we affectionately call Expecting and Empowered) makes it easy, because we have only safe workouts ready to go for women. Because Krystle is a women’s health physical therapist, one element that makes our guide very unique is having an emphasis placed on pelvic floor health. This under-talked about subject can mean big issues postpartum for women, including incontinence and inability to return to a normal sex life. Krystle is incredibly passionate about preventative health and helping women avoid these common issues, so there are pelvic floor exercises included in every single day of the guide.

Motherhood: Beyond the actual exercises, what kind of community are you hoping to build?

Amy: So glad you asked, because this has been a favorite part of our business. When we were dreaming up this business, this was a pillar of it. We knew we wanted a place where women could connect and share experiences. We created a private Facebook group for customers. The women have made it their own! They share everything from positive pregnancy tests (some women start E and E before conception) to recipes, to energy tips, to morning sickness advice. It is a really awesome thing to be a part of and I look forward to meeting and cheering on more women. 

Motherhood: It’s hard staying motivated to work out. What is some advice you would give to women who want to work out while pregnant? And maybe more importantly, post-partum when time and energy is even harder to find?

Amy: I love this question! It is counterintuitive, but working out gives you a huge boost in energy and mood. One of my very favorite experiences as a personal trainer was to see someone START a workout journey and quickly become hooked and excited. At first, they were dragging themselves to the gym, but once they established a routine and experienced the positive benefits…they became hooked. I was able to see their confidence, fitness and dedication soar.

Take it slow postpartum! You are not supposed to be able to jump right back into it and most of your energy will go toward taking care of your newborn and recovering yourself. When you are a little bit further out, you can return to a regular fitness routine. The Expecting and Empowered postpartum guide that is currently being created really picks up at six weeks postpartum. Prior to that, we are just giving women exercises that will help them heal.

Motherhood: Since it is the first week of January, we can’t let you go without asking if you have any resolutions for 2018?

Amy: I am not a huge resolution gal, rather I love to continuously work on improvement. Most of the audiobooks and podcasts I listen to would fall into the self-improvement and positivity category. That way, I am always inspired.

Expecting and Empowered will launch a postpartum guide early this year. We are excited because we know that women have a lot of questions and make mistakes in this period. Krystle and I are excited to give women a guide that shows them how to safely return to a place where they are comfortable. Essentially, we will have women covered the whole way through their mamahood journey.

Stay tuned all month for specific workout tips and tricks from Amy! And as always, show us your 2018 workout goals with #thisisgoingtobefun @motherhoodmaternity – Happy New You!




MH Blog E&E IntroPart1 v1

To kick off 2018, we’ve partnered with full-time mama and co-founder of Expecting and Empowered, Amy Kiefer. With years of fitness training under her belt, Amy and her sister saw a lack of exercise programs dedicated to expecting and new moms. Seeing a need in the market to cater to and empower women during a physically and emotionally challenging time, they decided to answer the call themselves! We can’t think of a more perfect fit than Amy to guide our Motherhood mamas on a fitness journey this month. We’ll be coming to you with perinatal workouts, activewear and new mom/nursing style posts, Facebook live interviews and much more! To start, read on to find out how Amy balances this crazy life we call motherhood!


Motherhood: Congratulations; we heard you just had your baby! Tell us a little about yourself. Where are you from and what do you do?

Amy: Thank you and first let me say that I am really honored to be January’s featured contributor for Motherhood Maternity. My husband Drew and I just welcomed our second little boy, Trey, on November 11th. Maxwell, our firstborn, was seventeen and a half months old when Trey arrived. Our hearts and hands are full.

I was born and raised in Pewaukee, Wisconsin. I moved around a little bit after college, but landed in Madison, Wisconsin. My husband and I absolutely love it here and enjoy raising our babies in this beautiful Midwestern city. I work at the Carbone Cancer Center, one of the University of Wisconsin Hospitals and Clinics. I am a registered nurse and work three days a week. I also launched a pregnancy fitness business with my sister called Expecting and Empowered. Finally, I blog about mamahood, positivity and fitness over at BalancedAmes.com.

Motherhood: What inspired your fitness journey? What road(s) did you take to pursue your passion?

Amy: I grew up playing outside and participating in sports. In high school I became interested in improving my performance through nutrition and strength training. Additionally, I wanted to help other people become healthier. That led me to pursue a degree in exercise science at the University of Wisconsin-La Crosse, where I also ran cross country and track. After graduating, I worked as a personal trainer in Chicago for 2 years.

While training clients one-on-one, I noticed that there were a lot of women that needed guidance through pregnancy. I decided to take a specialty course in perinatal fitness (fitness before, during and after pregnancy) through a company called Healthy Moms. There I learned an enormous amount about what women go through during their pregnancy and postpartum journey. My mind was pretty blown, and I wanted to help spread the knowledge to expecting mamas.

Motherhood: As a nurse, mom and blogger… can you walk us through a “typical” day?

Amy: I will return to my nursing job in February from my maternity leave. First, I will run through what a typical two-parent work day looks like in our household. My husband wakes up at 4:30am to workout. I wake up as he is leaving for the gym at 5am. I work on my blog or business until one of our little ones wakes up. We have learned to get ourselves as ready as possible the night before including packing pumping parts, setting our clothes out and making lunches. We get both the little guys ready for daycare. My husband does daycare drop off because it works better with his schedule. I LOVE my nursing job, but I work at a busy, busy clinic. I make sure I get two pump breaks in, no matter how busy the day is.

After work, we all meet back at home. It is really important to Drew and I that we all eat dinner together. Sometimes we both have a baby in our lap, but it is our time to connect as a family. Next is bath time. Our very favorite part of the day is from 7-8pm because our toddler Max is in the best mood ever and we all play until it is his bedtime. I take the nighttime workout slot and will head straight into the basement to do that once Max is down. This really works to de-stress me and boost my mood before bed. Blogging and managing Expecting and Empowered are squeezed somewhere in all that too. If everyone is well fed, loved and alive at the end of the day I consider it a great success. If they nap at the same time, that is my window to work on my blog or business.

Motherhood: Can you tell us a little bit about how you fit fitness into your daily life – before kids, after your first child and now with your second?

Amy: Before children, I figured out the time that worked best for me and STUCK to it. When I was a nightshift nurse, working out when I first woke up worked best. “Morning” to a nightshift nurse is in the afternoon. I thought of it as a non-negotiable meeting with myself and was disciplined about sticking to my plan.

After we had our first babe Maxwell, we quickly learned that we had to be more flexible

Here are some of my suggestions for working out after becoming first time parents:

  1. I have had stretches of morning workouts, naptime workouts and after bedtime workouts, instead of nixing it from my schedule.
  2. If you are using naptime, workout as soon as you put the little person down. This way, you are more likely to be able to get it in and not be interrupted.

After our second baby, it seems easiest for me to work out after toddler bedtime. This means I am heading to the basement at 8pm. I am the type of gal that can go to sleep right after working out and showering. I always tell myself I am better for getting it in and it always rings true.


Stay tuned tomorrow to find out more about Amy’s fitness program designed specifically for moms-to-be and new moms!  Tell us [and show us] how you work out with #thisisgoingtobefun @motherhoodmaternity.




MH Blog GR PrincePrincess 2017 v1

We love Gender Reveals, as you can probably gather by now, and we don’t think the excitement of a reveal should be limited to first time parents! Looking for clever ways to incorporate big sisters and big brothers into the mix, we came up with a royal theme.

For Who Will Share the Trone?, our beautiful model Vittoria will be revealing if her sibling is a prince or princess. With a little fairy tale magic and a gold pen, we created the sign on poster board, and then taped it to a pretty metal curtain rod. Add in a castle, your little royal highness, and let the second crown be the reveal. In this case… another princess is on the way!

Keep reading our blog for more Gender Reveal ideas and style inspo!


MH Pumpkin PatchSmuggler Blog v3

There are so many ways to have a gender reveal, from the cake, to a party— but sometimes you just need the right shirt for the right picture, and thus the right reveal!

We love Halloween, which is why this week we are bringing you all different ways to reveal the announcement of your pregnancy, as well as the sex of your baby. Keep a look out for tomorrow’s DIY bump-costume post, and check out yesterday’s wicked good reveal.

As for today, we are highlighting our best-selling graphic tees of the season. We’re Adding a Pumpkin to Our Patch is a shirt that we see our customers use to reveal their pregnancy all the time. In fact, both our Editor and Email Marketing Manager wore theirs to share the news! We wanted to expand on that idea by giving it a gender reveal twist. With a black pumpkin and a little blue one inside… baby is a boy!

Our Pumpkin Smuggler tee is new this year and has been an instant best-seller.  Make it into a full costume with a bandit mask and getaway bag—voila Halloween complete!

Are you revealing on social? Make sure you tag us when you do with #thisisgoingtobefun @motherhoodmaternity.



BumpDay-mom baby-2-Square (1)

Bump Day is an opportunity to use the power of social media to raise awareness about the global need for maternal health care. Healthy futures start with healthy beginnings, which is why we’re celebrating #BumpDay.

How can you help raise awareness?

  1. Share your baby bump photos online
  2. Use #BumpDay
  3. Tag
    1. Twitter: @IMC_Worldwide @WhatToExpect
    2. Facebook: @InternationalMedicalCorps @WhatToExpectWhenYoureExpecting
    3. Instagram: @InternationalMedicalCorps @WhatToExpect


Mocktail Monday Preggy Punch

We are wrapping up our Mocktail Mondays with a bang, well a punch- PREGGY PUNCH! Our friends at PopSugar are helping us out again with this Fizzy Blueberry Basil Punch recipe, originally created on Cooking for Keeps. The bump deserves something a little bubbly; treat the craving with a drink that not only brings in antioxidants, but memories of sitting around and sipping on something sweet. When it’s good for you and tastes good too, it’s a win-win and our pick for the final Mocktail Monday. Enjoy!

Gather your girls over for this drink, because the recipe is ready to serve 6 to 8 people!


  • 1 lb. blueberries
  • 3 cups water
  • 1 cup sugar
  • 1 cup basil
  • Juice of two limes
  • 1 liter club soda


  1. Add the blueberries, basil, water and sugar to a medium saucepan and stir. Bring to a boil and reduce to a simmer. Cook for 10 to 15 minutes.
  2. Push the mixture through a sieve and into a pitcher. Add lime juice, then chill in the fridge until cool, about 45 minutes.
  3. Add club soda right before serving.
  4. Garnish with extra blueberries, lime or basil.

Match your mocktail in our ruffled one shoulder maternity top and lightweight white maternity shorts! Share your mommy mocktails with us using #thisisgoingtobefun @motherhoodmaternity. Thank you for following our Mocktail Mondays and look out for more of our social series!



For all recipes, you’ll need a popsicle mold, mixing bowls and measuring cups. (If you don’t have a mold, cups and sticks will do the trick, or make flavored ice cubes instead! Each recipe makes roughly 6 pops).

  1. COCONUT: The naturally sweet fruit is super hydrating and totes Lauric Acid, perfect for building immunity for you and that baby in your belly!

Mix one can (or two cups) of coconut milk with 3 tablespoons real maple syrup, 1 tablespoon vanilla abstract and 1 tablespoon unsweetened shredded coconut or coconut flakes. Pour the mixture into the molds, cups or cube tray and let sit for four hours or overnight. Enjoy!

  1. PEACH: This summer favorite is rich in Iron, which is perfect for pregnancy, since many expecting women become iron-deficient, causing an even more tired (or anemic) mama!

This recipe is very easy! Take 4 ripe peaches, because the riper- the sweeter, blend them up in a food processor, squeeze in half a lemon, and 2 tablespoons sugar, or orange juice for a natural sweetness. Blend until even smoother. Pour in your mold of choice; let freeze for four hours or overnight.

  1. MANGO: Full of Vitamin B6, mangoes are amazing at providing both mommy and baby with brain-boosting effects, as well as the creation of healthy red blood cells.

Take 4 mangoes (make sure they are soft to the touch for ripeness and sweetness!) De-skin the fruits, cube the flesh and plop it into a blender or processor. Add 1 cup of almond or coconut milk and one cup of vanilla yogurt; you can use Greek for a tangier taste and a boost of protein. Once smooth, pour into the molds; freeze for four hours or overnight.

  1. STRAWBERRY & BANANA: Strawberries have the almighty Folic Acid, which pregnant women know is the queen of maternity vitamins! It helps to keep baby’s neurological and spinal cords working in the womb. Bananas are often loved for their Potassium, which helps increase energy and in the case of pregnancy, soothe sickness.

All you need are the two fruits to make the ice pops! Take about 12 large strawberries and one ripe banana. Blend, pour, freeze. The banana should be sweet enough to cure your sugar craving and the strawberries should provide enough liquid. If not, add a little orange juice to the mixture for a sweet and smooth kick. Freeze for a few hours or overnight.

  1. WATERMELON: Besides being hydrating, watermelon has what oranges usually take the credit for… lots of Vitamin C. It sometimes gets a bad rap for pregnancy, but when consumed naturally through fruits and veggies, the bright vitamin provides collagen production, which is the building block of bones and healthy skin.

Watermelons are obviously very liquidy on their own. As their name suggests, they are made of 92% water. That means, you can take a whole medium seedless watermelon, cut it in pieces, blend the flesh, and pour it in the freezer molds. Or, you have the option to thicken the mixture with fruits of your choice. Try a summer blend with kiwi or add a little lime. For a refreshing twist, throw in some fresh mint or go classy and swap in basil instead.  Freeze and eat!


MH Friday Pie Day v1

Friday may just be the best day of the week, because it kicks off the weekend. It’s the precursor to Saturday (which actually may be the real best day of the week…) We digress though. Friday rhymes with pieday and we are going to make this a thing!

We love a berry pie, especially when it comes in all the colors of summer like red, white and blue. We are looking for something to satisfy your cravings. Enter this recipe, sweetly called The Miss America Pie from Sarah Fennel of Broma Bakery.

What will you need?

For the crust:

  • 2 store-bought pie crusts
  • whole milk, for brushing

For the strawberry filling:

  • 2 quarts of strawberries, quartered
  • ½ cup sugar
  • 2 teaspoons lemon juice
  • 1 teaspoon vanilla extract
  • 2 tablespoons cornstarch
  • ½ teaspoon salt

For the blueberry filling:

  • 1 pint blueberries
  • ¼ cup sugar
  • ¾ teaspoon lemon juice
  • 2 teaspoons cornstarch
  • ¼ teaspoon salt

What do you need to do?

  1. Preheat oven to 350°F.
  2. Begin by blind-baking the pie crust. Blind baking is important in making any pie because it involves baking the crust initially on its own, allowing for the final product to have a crispier bottom crust, not gooey and still uncooked). To blind bake, grease a glass pie plate and set down the bottom pie crust. Starting from the middle and working your way out, pat down the crust so it lies flat on the plate. Using your fingertips, ruffle the edges to make it look pretty.
  3. Use a fork to make 15-20 indentations in the bottom of the crust (this allows air to escape from the crust and prevents bubbles from forming). Now grease the inside of the crust and line it with a piece of aluminum foil.
  4. Next, pour in dried rice or beans to line the aluminum foil. Bake for 10 minutes, then remove aluminum and rice and allow the crust to cool slightly while you prepare your filling.
  5. In a large bowl, combine the strawberries with sugar, lemon juice, vanilla extract, cornstarch, and salt.
  6. In a smaller bowl, combine the blueberries with sugar, lemon juice, cornstarch, and salt.
  7. Fold a piece of aluminum foil at a 90° angle to act as a barrier between your blueberries and strawberries. Pour the blueberries into the smaller wedge and the strawberries into the larger wedge. Carefully remove the aluminum and adjust the berries as needed.
  8. Brush the entire crust with whole milk, then bake for 40 minutes. Allow to cool completely before eating!

Rachel Zoe On Her Perfect Mother’s Day

With Mother’s Day this Sunday, we are asking some of the moms we love to share how they’d like to celebrate. First up: designer, editor and mom of two Rachel Zoe. Read along for her perfect day (and outfit) and don’t forget to head online to shop her exclusive maternity collection!

RZ Mothers Day BLOG














Guest Editor: Rachel Zoe, Stylist, Editor and Designer

Mother’s Day is definitely one of my favorite holidays— I love any excuse for family time and basking in the love of my boys. A perfect Mother’s Day for me would be waking up to morning snuggles, followed by a family brunch, a walk on the beach, or a leisurely stroll to the park or farmers’ market.

This Elbow Sleeve Paisley Print dress is the perfect dress for Mother’s Day. The flowing caftan style is the perfect silhouette to make you feel dressed up for the occasion but appropriately casual for any daytime activity. Simply throw your hair in a top knot, pair with a great pair of strappy sandals and you’re instantly ready to spend the day being showered with love. Whether you’re taking a family walk, enjoying a lunch or dinner out, or simply savoring your family time at home, achieve that effortless take on glamour while you enjoy every precious moment of the day.

The views expressed on this post represent those of the guest author and not of Destination Maternity.

All Dressed Up: The Dresses You’ll Wear Now and All Summer Long


The weather is heating up which means we’ve got dresses on the brain! Cute and comfy, dresses are a favorite for the expecting mom and a perfect way to stay cool in the heat. Whether you’re shopping for your baby shower, a casual day dress, dinner party or special occasion, our dresses deliver style for the mom-to-be. Shop all our dresses including the season’s hottest dress trends like lace, stripes, florals and maxis. Wear them now and all summer long, (then transition them into fall too!) Make sure to show us how you dress the bump with the hashtag #thisisgoingtobefun!

Sleeveless Pleated Maternity Dress // Sleeveless Belted Maternity Dress // Spaghetti Strap Tiered Maternity Maxi Dress // Cap Sleeve Ruffle Front Maternity Dress

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