FALLING SOFTLY

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We are falling softly for sweaters now that autumn has arrived. Over on the East Coast, we have been dealing with a hot transition from season to season, so the cool front coming is actually receiving a warm welcome! To honor the shift in temps, we want to highlight our new favorite maternity sweater, the cozy cowlneck.

Let’s begin: the cowlneck is great for mamas-in-the-making, because you ladies can run a little hot and we get that! Now you can have the best of the turtleneck, without the itch and heat, and with all the fall style. The featured maternity sweater comes in grey and oat, both shown.

The textured top is crafted with a cable knit weave, it’s chunky and yet lightweight, perfect for pumpkin picking to dinner and a movie. It’s comfy, cozy, complete with a longer dip front and back so you can wear it with jeans and leggings alike! That’s what we love… versatile style!

Want to continue to be comforted?  Our newest style guide, aptly named Easy Does It, shows off this sweater and more of our newest knits for all of fall and your winter wardrobe. Go softly into this week ladies; we’re here for you!

SNOOGLE TIME

 

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Our #1 best-selling sleep pillow is all about bumps in the night! What makes the total body pillow, The Snoogle, so amazing? Well keep on reading…

Leachco, the company behind the pregnancy pillow says, “The Snoogle was uniquely designed by a Registered Nurse and Mom to follow the natural contour and shape of your body from head to toe. Use to make sleeping and relaxing more cozy without the extra body heat.”

What we love about it is the way you can snuggle up to it with your belly facing the pillow, as extra support when the bump starts to feel heavy. Or, how it wraps around your back acting like a stabilizer during sleeping, coming up between your legs and creating a natural lift.

The Snoogle is not only amazing for sleeping, but also for binge-watching and chilling on the couch. Just coil yourself up in the soft, yet structured polyester pillow. We sell removable covers for quick cleaning and replacing too, which are washer and dryer safe. So, go ahead and have that midnight snack with reckless abandon. The evidence can be washed away!

Once you take it to bed, you won’t want to be without it. We know our customers continue to use it as a nursing pillow post-pregnancy too. Oh… and guess what… The Snoogle is $20 off, making it $40 (originally $60) from Thursday, October 4th through Saturday, October 6th! Save in stores and online. Savings are taken at checkout.  Send us your bumps in bed photos with #thisisgoingtobefun @motherhoodmaternity.

HOSPITAL BAG CHECK LIST

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There are so many things you have to think about when pregnant, and the one we always get questions about is what to pack in your hospital bag! We suggest having your bag packed by at least week 35 and using your diaper bag as your hospital bag! Here’s a quick list of essentials:

  1. Labor and Delivery Gown
  2. Nursing Top
  3. Cozy Socks
  4. Diaper Bag
  5. Baby Book
  6. Nursing Pads
  7. Nursing Hoodie
  8. Pajamas

And don’t forget your nursing bras and underwear! Stop by our new mom shop for everything else you may want to toss in your bag. Happy packing ladies!

COZY UP TO FALL

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Here it is, our autumn embrace. We have been waiting for the weather to change and the season to follow suit! For fall, expect total comfort in the form of super soft velour, the comfiest cotton and coziest knits. We will do anything to help you bundle up that bump so when fall becomes winter, you have these pieces at the ready!

Let’s start with the newest or shall we say renewed trend: VELOUR!!! We are loving the throwback to the early aughts [we see you J.Lo circa 2001.] Only now our velour maternity hoodies and maternity joggers are tailored and fitted, but still just as comfortable. We love a look… and this is certainly a look! Not ready to commit to a full outfit? The maternity hoodie dress from Jessica Simpson for Motherhood Maternity gives you the same feels, with a one and done style.

Cotton, said to be the fabric of our lives, is certainly the fabric of the season. The style staples, our side-ruched maternity tees, are a cotton and spandex blend, making them stretchy and soft. They look amazing with everything, from the best thing cotton has to offer, jeans, to the new hacci knit wide leg maternity pants. Our maternity sweatshirts are also crafted with cotton, so your weekend wardrobe is complete.

Now on to the knits. From jersey, to cable, to ribbed, hacci and even ponte… there is no shortage of maternity sweaters to love. You can top off any style with something super soft, every day of the week! Just make sure you tag us in your OOTD with #thisisgoingtobefun @motherhoodmaternity.

FALL’S FIVE FUNDAMENTALS

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This time last year we jump started our Five Fundamentals campaign! We wanted to create an easy list of styles to help expecting moms when going shopping for the first time for their maternity wardrobe. After speaking to our customers, our moms at the office, and our friends who were pregnant and/or had kids… we narrowed it down to the five fashions that can be mixed and matched to create endless outfits.

If you are feeling overwhelmed about wondering what you need, hopefully this post will take the guesswork out! The five starting styles we recommend are: a pair of good maternity jeans, a classic maternity blouse/tee, a wear anywhere maternity dress, luxurious feeling maternity leggings, and of course a maternity/nursing bra.  For fall, we were inspired by new prints, colors and overalls as our core five.

For our lounge look, we started with the seamless maternity bra, which becomes a nursing bra with clip-down straps. If you are wondering which bra to buy first, this is it! It has over 500 5-star reviews, is award-winning, and is so comfortable you aren’t going to want to take it off. [Read more on our blog post dedicated to it!] We mixed in our exclusive Secret Fit Belly® maternity leggings in black, and our just arrived navy v-stripe maternity hoodie for a full fall look.

For an at work outfit, choose whichever supportive style of bra you love, then try an autumn-inspired maternity blouse. We are loving the new ruffle sleeve printed top in dark olive with red cherry blossoms. For those workdays where jeans are the answer, a simple skinny leg dark wash does the trick, but take this time to explore all the styles and bellies we have to offer! You will certainly find your best friend of blue!

For a date night look, there is no going wrong with the most-loved maternity dress we have – the side-ruched style! Our classic version is stretchy and soft, with elbow sleeves, so it really is an any-season, any-trimester must. It can be layered and accessorized, making it the perfect piece for pregnancy. Our dark maroon-purple shade is the one we want now to winter!

All weekend long, you will be living in our maternity overalls! We are counting them as a fundamental, because like jeans, you’ll reach for these over and over again. To keep the look comfy and lowkey, try it with a side-ruched maternity tee, or even one of our graphic maternity tees. Any top you put underneath will look good, we promise!

Here are your five fundamental fashions – happy shopping ladies!

NURSING SOLUTIONS

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Being that our name is Motherhood Maternity, we want to continue to support you beyond delivery! Nursing and pumping moms need a place to shop, because the 4th trimester is very real. We know that getting “back to your pre-pregnancy size” isn’t as easy as Hollywood makes it look, and we also know that going back to work after maternity leave often means investing in a new wardrobe. We’ve listened to your needs and specifically designed a line to meet them.

First and foremost, our maternity bras are nursing bras, so you can continue to love the ones you bought during pregnancy into parenthood. Most of our bras feature the clip-down feature, but our beloved sleep styles have a pullover or lift-up style. Our 5-star, customer favorite, top-rated, award winning seamless bra has the clip down style and is perfect for sensitive postpartum breasts.

We have expanded past just our assortment of nursing camis, even though they are still one the most-loved pieces. We know our customers are hard-working women who need nursing styles that work just as hard as they do. From a pretty printed nursing dress, to sweaters and sweatshirts… we have updated the ways in which to gain easier access. Gone are the days of stripping down in a pumping room. With size-zippers, button down or up tops, lift overs, clips and pull downs… whatever way you find it best for breast, we have it.

Every top needs a bottom, so we encourage you to complete your new mom look with our postpartum pants from our exclusive BounceBack Collection. There are two types of compression panels to help ease you back into fitted clothing. Unlike girdles or tight belts, these panels are stretchy and help aid in stomach retention after birth. They provide a smooth and seamless finish under clothing without the pain of too tight pants. This is how we go past nursing solutions and into new mom solutions! Congratulations new moms and all moms-to-be.

SCARY SOFT HALLOWEEN COSTUMES

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Add a little boo to your bump this year in our Halloween maternity costumes! After receiving tons of requests, we heard you and we delivered! Our “Foxy Mama” and “Mama Bear” are made in the softest hacci knit, keeping you warm for all of fall’s crisp and cool nights. Our “Super Pregnant” look comes in the most comfortable jersey knit, so going house to house is more a treat than trick!

Want something slightly spookier? We’ve got “Who’s Your Mummy?”, “Frankenbaby” and skeleton sets. And of course, you can always dress your pumpkin as a pumpkin… we have that too! [Editor’s Note: The following looks come in plus size too: Foxy Mama, Super Pregnant, Something’s Brewing and Pumpkin Smuggler!]

Let’s get graphic. If you want to be festive, but frightening isn’t your speed… we have a holiday themed maternity tee for you. Whether you go for a cute vibe with “We’re adding a pumpkin to our patch!” and “My Little Boo”, or you are more about “Pumpkin Smuggler” and “Something’s Brewing”, there is no lack of looks you can rock on October 31st. Make sure you gets yours now to ensure a happy Halloween!

Don’t forget to enter to win a Mama Bear costume of your own! Click here to enter. #bumpinthenight #trickortreat

DENIM DAY TO NIGHT

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You need a pair of maternity jeans that work as hard as you do, because who’s busier than a mama-to-be? Our denim is made to effortlessly work from day to night, keeping you comfortable and in style AM to PM. Follow along with our busy mama!

Wake up with an early morning walk for you or your favorite pet! They say to keep moving mama, and our featured pair of maternity jeans [the ankle jeggings in a dark wash] is sure to get you going. The cotton construction and superior stretch give them smooth support for your growing bump. They are complete with our patented panel, the Secret Fit Belly®, which leaves a seamless finish under any top, like our striped French terry maternity hoodie – perfect for those fall mornings.

Whether you clock in to the office or log in from your couch… jeans look polished with a maternity blouse that ties the look together. Add your own accessories for that professional touch.

Meeting friends or grabbing a bite with your S.O. after the job is done? Have no fear… these jeans are still here! Simply change out your work shirt with a bright flutter sleeve maternity top for a fun take on the night. Slip on some cute shoes, grab that bite to eat and feel amazing knowing that belly band will grow with you!

Work is over, dinner is done and the TV is calling for you. Binge your fave in your fave. The jegging feels as soft as a legging, and looks even cuter with a graphic sweatshirt maternity tee and fuzzy slippers for cozy toes. It’s okay if you fall to sleep in your jeans… we don’t judge! Want another pair of maternity jeans to take you morning to evening [or the next morning]? Find yours here!

 

KNIT BAR

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You have your new favorite pair of maternity jeans, but now you need to top off your look! The style staple that every mama-to-be needs in her maternity closet is the most loved side-ruched tee.

Fall in love with the elbow sleeve style, which makes the perfect transition from summer to autumn. The stretch, the fit, the way it grows with you… there is no wrong way to layer it into your wardrobe, from month one through nine. Let’s break down the newest pieces that are perfect for pregnancy!

Florals are still in full bloom, but they are deeper and crisper than the shades of spring. The navy floral is bursting with blue buds, while the pink floral has shades of earthy spices. The black floral is petaled with mossy green leaves and macro florets.

Stripes are pretty much a neutral at this point.  They too get the fall refresh with a bold navy and gold, as well as a more subtle oat and faded pink. They look amazing under a blazer or maternity cardi for a cool contrast.

Basic is far from a bad thing! Sometimes a girl just needs a plain white and black maternity tee! Of course, choice is the spice of life, so we think filling your drawers with chalk pink, allure blue, pomegranate red, and forest night green is also the way to go.

Stocking up on the essentials is always a good thing. They are the first step of fashion! Want more options? Try these beautiful basics in short sleeve, long sleeve and sleeveless too.

JEANIOUS TIPS: HOW TO FIND YOUR FIT

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Denim. It’s the sartorial equivalent of a best friend—and the first thing to be relegated to the “pre-pregnancy” pile once you start showing. Enter the maternity jean. Finding a perfect pair is a daunting task. Will they feel restrictive? Can a pair that fits in month 5, still fit in month 9? Will they look like, eek, maternity jeans? Our responses, respectively: No, yes, and absolutely not! Allow us to break it down so you can be united with your denim soulmate.

CHOOSE YOUR WAISTBAND

Secret Fit Belly: Our trademarked soft and stretchy waistband can be pulled all the way over the bump or folded down to sit under it; its versatility and seamless finish makes it our most popular option. The panel is designed with incredible stretch and recover to accommodate all stages, so no worrying about whether that supportive fit at week 26 will still be supportive at week 40.

Side-Panels: This is the most discreet option as durable side elastics are barely noticeable even if someone gets a glimpse of your waistband. Its subtlety makes it a favorite—especially for women who want to keep wearing them through the fourth trimester (to which we, of course, say “do it!”).

Under Belly Waistband: This soft waistband features a no-slip fit without an extra layer of fabric—ideal if you’re going to be wearing them in warmer months and post-partum.

CHOOSE YOUR CUT

Skinny: Our signature fit, beloved for its versatility. If you lived in skinny jeans before you became pregnant, these are about to become your standbys. Bonus: Choose from regular, petite or tall lengths.

Shop Stretch Skinny with Secret Fit Belly.
Shop Skinny with Side Panels.
Shop Skinny with Under Belly Band.

Stretch Straight: A classic cut that can be worn cuffed or not—your call. Totally timeless, this features a slim (but not skinny) leg.

Shop Stretch Straight with Secret Fit Belly.

Stretch Bootcut: This throwback-style is back in a big way, and we think it’s perfect for waking up pregnancy wardrobe.

Shop Stretch Bootcut with Secret Fit Belly.

Still unsure? Give a few a try.

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